Medellin, Colombia (CNN)Those of us blessed with a difficult name are all too familiar with the problem of people spelling it wrong. But what if you constantly had to correct the misspelling of your country?
Hey! It's spelled Colombia, not Columbia
The irritation got too much for Emilio Pombo, who started a global social media campaign to set the record straight about Colombia. That's Colombia, NOT Columbia.
"When people are referring to my coucntry, that's Colombia with an 'O'. People say it mostly like Columbia with a 'U'... like the place in Washington State of the U.S," said Pombo.
The idea began when Pombo, a marketing executive, was invited to participate in a social media conference in New York. Even the invitation committed the irksome error.