New York City-based plastic surgeon Dr. Matthew Schulman said of the growing popularity of butt lifts: "I have been calling it 'The Kardashian Effect' for almost 5 years now. It is a combination of increased popularity of Kim Kardashian, known for her ample backside, as well as increased popularity of social media."
Singer Jennifer Lopez is well-known for her figure, and one of the major influencers in women wanting a curvier look and going for buttock surgeries, says plastic surgeon Dr. Stanley Okoro. The Brazilian buttock lift is now Okoro's most popular surgery in the U.S. and Nigeria.
Rapper Nicki Minaj accepts an award during the 2015 American Music Awards. She is another one of many performers who have helped to make the fuller figure more popular.
Women buy bottom enhancer products in a market of Treichville suburb of Abidjan, Ivory Coast, where "big is beautiful" bottom enhancers come in all shapes and sorts, and at any cost.
A shopkeeper in a market in Abidjan shows pots of cream thought to help enhance bottoms. The cream's label says it's made of cod-liver oil, honey or shea butter.
Butt padding is a less invasive way of helping boost one's bottom.