Ancient designs – Nigerian fashion brand Ethnik is reinventing ancient Yoruba designs.
Contemporary creations – Contemporary creations such as bags and shoes feature locally sourced wool and are made using traditional Yoruba weaving methods.
The Yoruba – The techniques and fabrics used are inspired by those of the Yoruba people of West Africa, who are now predominately found in Benin and Nigeria.
The Yoruba – Traditional Yoruba clothing is made from colorful handwoven fabrics.
Clothes for festivities – While everyday clothing in the past, the traditional designs are now reserved for special occasions such as weddings and festivals.
Aso Oke – Ethnik's accessories are made using the method Aso Oke, which is a traditional method of making handwoven wool fabrics.
Inspired by tradition – The start up prides itself in enabling artisans to continue the practice of traditional weaving while incorporating the fabric into modern designs.
Unique pattern – Each shoe has an individual look and sell for between $75 and $100 a pair, according to the company.
Connecting with history – Founder and designer Tunde Owolabi, who set up the company in 2015, hopes his creations will help people connect with the Yoruba's past.
Tribal instincts – The name Ethnik is a play on the word ethnic, which refers to tribal instincts.
Back to my roots – Owolabi, also a photographer, got the idea for the brand while photographing events celebrating this culture.
"I'm Yoruba, so I needed to go back to my roots," he says.
Locally produced – The wool is locally sourced and dyed using natural ingredients such as tree bark.
Made in Lagos – The bags, shoes and accessories in Ethnik's collections are made in Lagos by local craftsmen.
Growth in the first year – With an initial capital of $84 dollars, the company has grown from having 1 cobbler to employing nine staff. This year it made an annual revenue of $25,000.
The Yoruba – Today, the Yoruba people make up 12% of the population in Benin and 21% in Nigeria, Africa's most populous country.
A language – Yoruba is also the name of the group of languages spoken by them.
Global aspirations – Founder Tunde Owolabi, pictured center, hopes to put his creations on the international runways in 2017.