FORTUNE'S POWER 25

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Campaign finance won't work

How not to lobby

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Tech isn't so high inside the Beltway

Lobbying tips

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Lobbying Tips

What Works...

1. Delivering the straight facts to lawmakers.

2. Having active allies in a Congressman's district.

3. Mobilizing grassroots action, such as phone calls and letters.

4. Getting along well with politicians and their staffs.

And What Doesn't

1. Rounding up volunteers in an election year.

2. Buying TV, radio, and print ads to promote your cause.

3. Spending lots of money on issue-oriented ads for or against a Congressman.

4. Retaining high-priced, gun-for-hire lobbyists.

Techniques considered most effective and least effective by FORTUNE poll respondents.




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