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Wired Executive
Lisa Gokongwei Publisher, Summit Media

Training Transformed:
The week-long seminar junket could become a thing of the past. Corporate education is going online in Asia

The most important part of Lisa Gokongwei's day is probably the two or three hours she spends online. "I owe a lot of my business to the Internet," she says. The 31-year-old publisher finds the initial contacts for many of her corporate partners from their websites and completes most licensing transactions via e-mail. It's a process that has helped her seal partnerships with the likes of the Hearst Group.

Summit Media is an affiliate of JG Summit, the property-food-airlines conglomerate run by her father, John Gokongwei. Under Lisa's leadership, Summit Media's product line has expanded from one home-grown lifestyle magazine in 1995 to its current stable of two websites and ten magazine titles.

Summit now publishes Philippine editions of such venerable women's titles as Cosmopolitan and Good Housekeeping, as well as FHM for men. As a result of a transaction conducted largely through e-mail, Gokongwei last month launched Seventeen Philippines, the first international edition of the most successful teen publication in the U.S.

Her life is not all work though. Technology has also made it easier for Gokongwei to keep in touch with old friends. "I have a support group with 10 of my high-school pals, three of whom live overseas," she says. "Through e-mail, I get to see what their babies and hubbies look like."

E-mails per day: 40 business, 10 personal, 20 junk

Favorite software application or Internet utility: Microsoft Outlook, because it saves so much paper and time

Personal Digital Assistant: Cellphone for staying connected; Palm Pilot for time management

Preferred analog activity: Watching Teletubbies with two-year-old niece

Bookmarks: ("it just knows me so well it's creepy");, a local teen site published by Summit

Last Electronic Purchase: E-boys and Harry Potter and the Goblet of Fire from

Favorite Game: "I still prefer Atari games like Pong to Playstation (too many buttons!)"

Dream Internet Service: "A site that alerts me to sales so I don't have to scan the newspapers every day for bargains"

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