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2004 Election Season 
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U.S. PRESIDENT / ARKANSAS / EXIT POLL


1,459 Respondents Updated: 2:04 p.m.

VOTE BY GENDER
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Male (44%)
59%
+6
40% 1%
Female (56%)
50%
+1
49% 0%


VOTE BY RACE AND GENDER
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
White Men (38%)
67%
n/a
32% 1%
White Women (46%)
60%
n/a
40% 0%
Non-White Men (6%)
13%
n/a
87% 0%
Non-White Women (11%)
10%
n/a
90% *


VOTE BY RACE
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
White (83%)
63%
+7
36% 1%
African-American (15%)
6%
-6
94% 0%
Latino (1%)
*
n/a
* *
Asian (0%)
*
n/a
* *
Other (1%)
*
n/a
* *


VOTE BY AGE
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
18-29 (16%)
47%
-6
51% 1%
30-44 (29%)
60%
+5
39% 1%
45-59 (29%)
57%
+10
42% 0%
60 and Older (26%)
48%
n/a
52% 0%


VOTE BY AGE
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
18-64 (84%)
55%
+3
44% 1%
65 and Older (16%)
46%
n/a
54% 0%


VOTE BY INCOME
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Under $15,000 (10%)
23%
n/a
74% 1%
$15-30,000 (22%)
44%
n/a
55% 1%
$30-50,000 (27%)
59%
n/a
41% 0%
$50-75,000 (22%)
63%
n/a
37% 0%
$75-100,000 (10%)
64%
n/a
36% *
$100-150,000 (5%)
79%
n/a
18% 3%
$150-200,000 (2%)
*
n/a
* *
$200,000 or More (2%)
*
n/a
* *


VOTE BY INCOME
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Less Than $50,000 (59%)
47%
n/a
52% 1%
$50,000 or More (41%)
66%
n/a
33% 1%


VOTE BY INCOME
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Less Than $100,000 (91%)
53%
n/a
46% 1%
$100,000 or More (9%)
77%
n/a
21% 2%


VOTE BY PARTY ID
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Democrat (41%)
18%
+3
82% 0%
Republican (31%)
97%
+3
3% 0%
Independent (29%)
60%
-2
38% 2%


VOTE BY IDEOLOGY
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Liberal (13%)
19%
+1
79% 1%
Moderate (45%)
40%
-2
58% 1%
Conservative (42%)
82%
+4
18% 0%


VOTE BY RELIGION
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Protestant (81%)
58%
+4
42% 1%
Catholic (6%)
57%
+10
42% 1%
Jewish (0%)
*
n/a
* *
Other (6%)
34%
n/a
66% 1%
None (7%)
34%
n/a
63% 1%


ARE YOU A WHITE CONSERVATIVE PROTESTANT?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Yes (31%)
88%
n/a
12% 0%
No (69%)
39%
n/a
60% 1%


WHITE EVANGELICAL/BORN-AGAIN?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Yes (53%)
71%
n/a
29% 0%
No (47%)
35%
n/a
63% 1%


ARE YOU MARRIED?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Yes (71%)
61%
n/a
38% 0%
No (29%)
38%
n/a
61% 1%


WHEN DID YOU DECIDE WHO TO VOTE FOR?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Today (7%)
36%
n/a
59% 3%
Last Three Days (4%)
48%
n/a
52% *
Last Week (2%)
*
n/a
* *
Last Month (12%)
40%
n/a
59% 1%
Before That (75%)
58%
n/a
41% 0%


WHEN DID YOU DECIDE WHO TO VOTE FOR?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Today/Last 3 Days (11%)
40%
n/a
57% 2%
Earlier Than That (89%)
56%
n/a
44% 0%


WHEN DID YOU DECIDE WHO TO VOTE FOR?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Within the Last Week (13%)
44%
n/a
53% 2%
Earlier Than That (87%)
56%
n/a
44% 0%


YOUR VOTE FOR PRESIDENT WAS MOSTLY...
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
For Your Candidate (66%)
61%
n/a
38% 0%
Against His Opponent (29%)
41%
n/a
58% 1%


MOST IMPORTANT ISSUE
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Taxes (5%)
35%
n/a
65% *
Education (4%)
30%
n/a
67% 3%
Iraq (13%)
26%
n/a
74% *
Terrorism (12%)
83%
n/a
17% *
Economy/Jobs (20%)
13%
n/a
86% 0%
Moral Values (33%)
92%
n/a
8% 1%
Health Care (5%)
17%
n/a
81% *


HOW BUSH IS HANDLING HIS JOB
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Strongly Approve (33%)
97%
n/a
3% *
Somewhat Approve (22%)
86%
n/a
13% 1%
Somewhat Disapprove (11%)
20%
n/a
77% 0%
Strongly Disapprove (33%)
1%
n/a
98% 1%


HOW BUSH IS HANDLING HIS JOB
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Approve (55%)
93%
n/a
7% 0%
Disapprove (44%)
6%
n/a
92% 1%


MOST IMPORTANT QUALITY
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Cares About People (10%)
27%
n/a
70% *
Religious Faith (16%)
96%
n/a
4% 0%
Honest/Trustworthy (9%)
74%
n/a
25% 1%
Strong Leader (17%)
86%
n/a
14% *
Intelligent (4%)
5%
n/a
95% *
Will Bring Change (23%)
2%
n/a
97% 1%
Clear Stand on Issue (13%)
80%
n/a
19% 0%


COMPARED TO FOUR YEARS AGO, U.S. IS...
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Safer From Terrorism (55%)
85%
n/a
15% 0%
Less Safe (41%)
15%
n/a
83% 1%


FAMILY'S FINANCIAL SITUATION
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Better (29%)
87%
+58
12% *
Worse (32%)
18%
-54
81% 1%
Same (39%)
60%
-8
38% 1%


DECISION TO GO TO WAR IN IRAQ
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Strongly Approve (30%)
95%
n/a
5% 0%
Somewhat Approve (25%)
82%
n/a
18% 0%
Somewhat Disapprove (14%)
21%
n/a
77% 1%
Strongly Disapprove (29%)
6%
n/a
93% 1%


DECISION TO GO TO WAR IN IRAQ
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Approve (53%)
89%
n/a
11% 0%
Disapprove (42%)
11%
n/a
88% 1%


TRUST KERRY TO HANDLE TERRORISM?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Yes (35%)
11%
n/a
89% *
No (60%)
80%
n/a
19% 1%


TRUST BUSH TO HANDLE TERRORISM?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Yes (57%)
85%
n/a
15% 0%
No (38%)
8%
n/a
91% 1%


VOTE BY SIZE OF COMMUNITY
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Big Cities (-)
*
n/a
* *
Smaller Cities (20%)
47%
n/a
52% 1%
Suburbs (7%)
61%
n/a
38% 1%
Small Towns (26%)
62%
n/a
37% 1%
Rural (47%)
52%
n/a
48% 0%


VOTE BY SIZE OF COMMUNITY
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Urban (20%)
47%
n/a
52% 1%
Suburban (7%)
61%
n/a
38% 1%
Rural (73%)
55%
n/a
44% 0%


VOTE BY REGION
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Eastern Arkansas (21%)
49%
n/a
50% 1%
Little Rock (27%)
52%
n/a
47% 0%
Northwestern Ark. (32%)
61%
n/a
38% 1%
Southern Arkansas (20%)
51%
n/a
49% 1%


VOTE FOR U.S. SENATE
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Democrat (56%)
22%
n/a
77% 1%
Republican (44%)
94%
n/a
5% 0%


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NOTE
• Key: n/a = not available; * Represents a statistically insignificant number of respondents
• Exit polls are a survey of selected voters taken soon after they leave their voting place. Pollsters use this sample information, collected from a small percentage of voters, to track and project how all voters or specific segments of the voters sided on a particular race or ballot measure.
• All Times Eastern Standard
• CNN will broadcast a projected winner only after an extensive review of data from a number of sources. Details about CNN's projection process
* The poll closing countdown clock runs off the time on your computer. Your computer may not exactly match the official poll closing clock. To ensure a closer match, try synchronizing your clock to a network time server. Technical help and advice
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