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2004 Election Season 
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U.S. PRESIDENT / FLORIDA / EXIT POLL


2,862 Respondents Updated: 2:05 p.m.

VOTE BY GENDER
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Male (46%)
53%
n/a
46% 1%
Female (54%)
50%
+5
49% 0%


VOTE BY RACE AND GENDER
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
White Men (33%)
59%
n/a
40% 0%
White Women (38%)
56%
n/a
43% 0%
Non-White Men (13%)
41%
n/a
58% 1%
Non-White Women (16%)
38%
n/a
62% 0%


VOTE BY RACE
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
White (70%)
57%
+0
42% 0%
African-American (12%)
13%
+6
86% 1%
Latino (15%)
56%
+7
44% 0%
Asian (1%)
*
n/a
* *
Other (2%)
66%
n/a
34% *


VOTE BY AGE
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
18-29 (17%)
41%
+1
58% 0%
30-44 (27%)
53%
+3
46% 0%
45-59 (28%)
57%
+8
42% 0%
60 and Older (27%)
52%
+1
47% 1%


VOTE BY AGE
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
18-64 (81%)
52%
+4
47% 0%
65 and Older (19%)
51%
n/a
48% 1%


VOTE BY INCOME
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Under $15,000 (9%)
40%
n/a
59% 1%
$15-30,000 (15%)
39%
n/a
59% 1%
$30-50,000 (22%)
48%
n/a
51% 0%
$50-75,000 (21%)
54%
n/a
45% 0%
$75-100,000 (14%)
62%
n/a
37% 0%
$100-150,000 (10%)
56%
n/a
44% *
$150-200,000 (4%)
60%
n/a
38% 1%
$200,000 or More (5%)
59%
n/a
41% *


VOTE BY INCOME
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Less Than $50,000 (46%)
43%
n/a
55% 1%
$50,000 or More (54%)
58%
n/a
42% 0%


VOTE BY INCOME
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Less Than $100,000 (81%)
49%
n/a
50% 1%
$100,000 or More (19%)
58%
n/a
42% 0%


VOTE BY EDUCATION
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
No High School (3%)
45%
-2
53% 1%
H.S. Graduate (20%)
48%
+6
51% 0%
Some College (34%)
51%
+2
48% 0%
College Graduate (27%)
56%
n/a
44% 0%
Postgrad Study (15%)
53%
+1
45% 1%


VOTE BY EDUCATION
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
No College Degree (57%)
50%
n/a
49% 0%
College Graduate (43%)
54%
n/a
44% 1%


VOTE BY PARTY ID
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Democrat (37%)
14%
+1
85% 0%
Republican (41%)
93%
+2
7% 0%
Independent (23%)
41%
-5
57% 1%


VOTE BY IDEOLOGY
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Liberal (20%)
18%
+1
81% 1%
Moderate (47%)
43%
-3
56% 0%
Conservative (34%)
86%
+9
13% 0%


HAVE YOU EVER VOTED BEFORE?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
No (13%)
43%
n/a
56% *
Yes (87%)
53%
n/a
46% 0%


VOTE BY RELIGION
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Protestant (51%)
59%
+4
40% 0%
Catholic (28%)
57%
+5
42% 0%
Jewish (5%)
20%
n/a
80% *
Other (5%)
29%
-11
69% 1%
None (11%)
31%
+5
66% 1%


ARE YOU A WHITE CONSERVATIVE PROTESTANT?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Yes (15%)
95%
n/a
5% *
No (85%)
44%
n/a
55% 1%


VOTE BY CHURCH ATTENDANCE
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
More Than Weekly (12%)
65%
+12
35% *
Weekly (23%)
63%
+11
37% 0%
Monthly (16%)
51%
+9
48% 0%
A Few Times a Year (29%)
47%
-4
52% 1%
Never (17%)
37%
-4
62% 1%


VOTE BY CHURCH ATTENDANCE
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Weekly (35%)
64%
n/a
36% 0%
Occasionally (44%)
48%
n/a
51% 0%
Never (17%)
37%
n/a
62% 1%


VOTE BY RELIGION AND ATTENDANCE
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Protestant/Weekly (12%)
70%
n/a
30% 0%
Prot./Less Often (16%)
58%
n/a
41% 1%
Catholic/Weekly (12%)
66%
n/a
34% *
Catholic/Less Often (14%)
50%
n/a
49% 0%
All Others (42%)
41%
n/a
58% 1%


WHEN DID YOU DECIDE WHO TO VOTE FOR?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Today (6%)
44%
n/a
53% 2%
Last Three Days (3%)
*
n/a
* *
Last Week (3%)
29%
n/a
68% 3%
Last Month (12%)
40%
n/a
59% 0%
Before That (77%)
56%
n/a
44% 0%


WHEN DID YOU DECIDE WHO TO VOTE FOR?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Today/Last 3 Days (8%)
45%
n/a
52% 2%
Earlier Than That (92%)
53%
n/a
46% 0%


WHEN DID YOU DECIDE WHO TO VOTE FOR?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Within the Last Week (11%)
41%
n/a
57% 2%
Earlier Than That (89%)
54%
n/a
46% 0%


YOUR VOTE FOR PRESIDENT WAS MOSTLY...
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
For Your Candidate (69%)
60%
n/a
39% 0%
Against His Opponent (27%)
30%
n/a
69% 0%


STATE ECONOMY
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Excellent (9%)
87%
n/a
13% 0%
Good (51%)
70%
n/a
29% 0%
Not So Good (28%)
22%
n/a
77% 1%
Poor (10%)
8%
n/a
91% 1%


HOW BUSH IS HANDLING HIS JOB
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Strongly Approve (36%)
96%
n/a
4% 0%
Somewhat Approve (18%)
83%
n/a
16% 1%
Somewhat Disapprove (11%)
14%
n/a
83% 1%
Strongly Disapprove (33%)
1%
n/a
98% 1%


HOW BUSH IS HANDLING HIS JOB
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Approve (54%)
92%
n/a
8% 0%
Disapprove (45%)
4%
n/a
94% 1%


MOST IMPORTANT ISSUE
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Taxes (5%)
65%
n/a
34% 1%
Education (4%)
25%
n/a
72% 2%
Iraq (17%)
26%
n/a
74% 1%
Terrorism (24%)
87%
n/a
12% 0%
Economy/Jobs (16%)
13%
n/a
86% *
Moral Values (20%)
80%
n/a
19% 0%
Health Care (8%)
19%
n/a
80% 1%


MOST IMPORTANT QUALITY
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Cares About People (11%)
29%
n/a
70% 1%
Religious Faith (7%)
91%
n/a
8% 0%
Honest/Trustworthy (12%)
76%
n/a
24% 0%
Strong Leader (19%)
88%
n/a
12% 0%
Intelligent (7%)
14%
n/a
84% 0%
Will Bring Change (24%)
3%
n/a
96% 0%
Clear Stand on Issue (16%)
80%
n/a
18% 1%


COMPARED TO FOUR YEARS AGO, U.S. IS...
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Safer From Terrorism (56%)
83%
n/a
17% 0%
Less Safe (41%)
11%
n/a
88% 1%


GOVERNMENT RESPONSE TO HURRICANES
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Approve (87%)
57%
n/a
43% 0%
Disapprove (11%)
16%
n/a
81% 1%


WILL VOTES BE COUNTED ACCURATELY?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Very Confident (38%)
81%
n/a
18% 0%
Somewhat Confident (38%)
46%
n/a
53% 1%
Not Very Confident (19%)
16%
n/a
83% 1%
Not At All Confident (6%)
6%
n/a
93% *


WILL VOTES BE COUNTED ACCURATELY?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Confident (73%)
64%
n/a
35% 0%
Not Confident (24%)
13%
n/a
86% 0%


DECISION TO GO TO WAR IN IRAQ
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Strongly Approve (33%)
97%
n/a
3% 0%
Somewhat Approve (22%)
73%
n/a
26% 0%
Somewhat Disapprove (14%)
22%
n/a
76% 1%
Strongly Disapprove (31%)
4%
n/a
95% 1%


DECISION TO GO TO WAR IN IRAQ
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Approve (53%)
87%
n/a
12% 0%
Disapprove (44%)
9%
n/a
89% 1%


HOW THINGS ARE GOING FOR U.S. IN IRAQ
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Very Well (11%)
96%
n/a
4% *
Somewhat Well (35%)
91%
n/a
8% 0%
Somewhat Badly (21%)
34%
n/a
64% 0%
Very Badly (32%)
4%
n/a
94% 1%


HOW ARE THINGS GOING FOR U.S. IN IRAQ?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Well (45%)
92%
n/a
7% 0%
Badly (52%)
16%
n/a
83% 1%


TRUST KERRY TO HANDLE THE ECONOMY?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Yes (46%)
13%
n/a
87% 0%
No (51%)
87%
n/a
11% 0%


TRUST BUSH TO HANDLE THE ECONOMY?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Yes (51%)
92%
n/a
8% 0%
No (49%)
10%
n/a
88% 1%


FAMILY'S FINANCIAL SITUATION
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Better (34%)
85%
+49
15% 0%
Worse (27%)
13%
-49
86% 1%
Same (38%)
50%
-14
49% 0%


WERE YOU CONTACTED BY KERRY CAMPAIGN?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Yes (35%)
34%
n/a
65% 1%
No (65%)
60%
n/a
39% 0%


WERE YOU CONTACTED BY BUSH CAMPAIGN?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Yes (34%)
63%
n/a
36% 0%
No (66%)
44%
n/a
54% 0%


TRUST KERRY TO HANDLE TERRORISM?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Yes (41%)
6%
n/a
93% 0%
No (56%)
86%
n/a
13% 0%


TRUST BUSH TO HANDLE TERRORISM?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Yes (58%)
83%
n/a
16% 0%
No (39%)
6%
n/a
93% 0%


VOTE BY SIZE OF COMMUNITY
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Big Cities (6%)
67%
n/a
33% *
Smaller Cities (21%)
50%
n/a
48% 1%
Suburbs (61%)
49%
n/a
50% 0%
Small Towns (9%)
55%
n/a
44% 0%
Rural (4%)
69%
n/a
31% *


VOTE BY SIZE OF COMMUNITY
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Urban (25%)
55%
+6
44% 1%
Suburban (61%)
50%
+3
50% 0%
Rural (14%)
58%
+2
41% 0%


VOTE BY REGION
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Miami Area (26%)
40%
n/a
59% 0%
Southern Florida (14%)
52%
n/a
47% 1%
Tampa Area (16%)
51%
n/a
48% 1%
Central Florida (22%)
57%
n/a
42% 0%
Northern Florida (22%)
61%
n/a
39% *


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NOTE
• Key: n/a = not available; * Represents a statistically insignificant number of respondents
• Exit polls are a survey of selected voters taken soon after they leave their voting place. Pollsters use this sample information, collected from a small percentage of voters, to track and project how all voters or specific segments of the voters sided on a particular race or ballot measure.
• All Times Eastern Standard
• CNN will broadcast a projected winner only after an extensive review of data from a number of sources. Details about CNN's projection process
* The poll closing countdown clock runs off the time on your computer. Your computer may not exactly match the official poll closing clock. To ensure a closer match, try synchronizing your clock to a network time server. Technical help and advice
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