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2004 Election Season 
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U.S. PRESIDENT / MICHIGAN / EXIT POLL


2,555 Respondents Updated: 2:06 p.m.

VOTE BY GENDER
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Male (49%)
50%
n/a
48% 1%
Female (51%)
46%
+4
53% 0%


VOTE BY RACE AND GENDER
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
White Men (40%)
57%
n/a
41% 1%
White Women (42%)
52%
n/a
47% 0%
Non-White Men (9%)
18%
n/a
80% 1%
Non-White Women (9%)
18%
n/a
82% 0%


VOTE BY RACE
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
White (82%)
54%
+3
44% 1%
African-American (13%)
10%
+2
89% 0%
Latino (2%)
36%
n/a
62% 1%
Asian (1%)
*
n/a
* *
Other (2%)
34%
n/a
65% 1%


VOTE BY AGE
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
18-29 (21%)
43%
n/a
55% 2%
30-44 (26%)
54%
+5
44% 1%
45-59 (29%)
47%
+3
53% 0%
60 and Older (24%)
47%
+1
52% 0%


VOTE BY AGE
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
18-64 (85%)
48%
+2
51% 1%
65 and Older (15%)
48%
+3
51% *


VOTE BY INCOME
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Under $15,000 (9%)
22%
n/a
78% 1%
$15-30,000 (15%)
42%
n/a
57% 1%
$30-50,000 (22%)
45%
n/a
53% 0%
$50-75,000 (23%)
54%
n/a
46% 0%
$75-100,000 (14%)
53%
n/a
45% 1%
$100-150,000 (11%)
56%
n/a
43% 0%
$150-200,000 (3%)
68%
n/a
31% 1%
$200,000 or More (3%)
61%
n/a
36% 2%


VOTE BY INCOME
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Less Than $50,000 (46%)
40%
n/a
59% 1%
$50,000 or More (54%)
55%
n/a
44% 1%


VOTE BY INCOME
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Less Than $100,000 (83%)
46%
n/a
53% 1%
$100,000 or More (17%)
59%
n/a
40% 1%


ANYONE IN HOUSEHOLD IN A UNION?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Yes (37%)
37%
n/a
61% 1%
No (63%)
55%
n/a
44% 1%


ARE YOU A UNION MEMBER?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Yes (19%)
32%
n/a
66% 1%
No (81%)
52%
n/a
47% 1%


VOTE BY EDUCATION
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
No High School (5%)
47%
n/a
53% *
H.S. Graduate (24%)
39%
-7
59% 1%
Some College (33%)
47%
n/a
51% 1%
College Graduate (23%)
56%
+8
42% 1%
Postgrad Study (15%)
48%
+9
51% 0%


VOTE BY EDUCATION
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
No College Degree (62%)
44%
n/a
54% 1%
College Graduate (38%)
53%
n/a
45% 1%


VOTE BY PARTY ID
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Democrat (39%)
7%
-2
93% 0%
Republican (34%)
94%
+6
6% 0%
Independent (27%)
47%
+1
49% 2%


VOTE BY IDEOLOGY
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Liberal (22%)
10%
-3
89% 1%
Moderate (44%)
42%
n/a
56% 1%
Conservative (34%)
79%
-3
20% 0%


HAVE YOU EVER VOTED BEFORE?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
No (12%)
31%
n/a
65% 2%
Yes (88%)
50%
n/a
49% 1%


VOTE BY RELIGION
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Protestant (53%)
54%
+3
45% 0%
Catholic (29%)
49%
n/a
50% 0%
Jewish (2%)
22%
n/a
71% *
Other (6%)
32%
n/a
66% 3%
None (10%)
26%
+2
69% 1%


ARE YOU A WHITE CONSERVATIVE PROTESTANT?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Yes (17%)
92%
n/a
8% *
No (83%)
39%
n/a
59% 1%


WHITE EVANGELICAL/BORN-AGAIN?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Yes (24%)
71%
n/a
29% 0%
No (76%)
41%
n/a
58% 1%


VOTE BY CHURCH ATTENDANCE
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
More Than Weekly (15%)
58%
-2
40% *
Weekly (27%)
55%
n/a
44% 1%
Monthly (13%)
47%
+3
53% 1%
A Few Times a Year (29%)
42%
+3
57% 1%
Never (13%)
32%
+7
64% 2%


VOTE BY CHURCH ATTENDANCE
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Weekly (42%)
56%
n/a
43% 0%
Occasionally (40%)
43%
n/a
55% 1%
Never (13%)
32%
n/a
64% 2%


VOTE BY RELIGION AND ATTENDANCE
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Protestant/Weekly (16%)
64%
n/a
34% 1%
Prot./Less Often (15%)
51%
n/a
48% 0%
Catholic/Weekly (14%)
49%
n/a
50% 0%
Catholic/Less Often (14%)
49%
n/a
50% 1%
All Others (37%)
38%
n/a
60% 1%


ARE YOU MARRIED?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Yes (61%)
55%
+4
43% 0%
No (39%)
37%
+0
61% 1%


WHEN DID YOU DECIDE WHO TO VOTE FOR?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Today (7%)
37%
n/a
57% 4%
Last Three Days (5%)
37%
n/a
58% 1%
Last Week (4%)
51%
n/a
45% 1%
Last Month (11%)
41%
n/a
55% 1%
Before That (73%)
50%
n/a
50% 0%


WHEN DID YOU DECIDE WHO TO VOTE FOR?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Today/Last 3 Days (12%)
37%
n/a
58% 3%
Earlier Than That (88%)
49%
n/a
50% 0%


WHEN DID YOU DECIDE WHO TO VOTE FOR?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Within the Last Week (16%)
41%
n/a
54% 2%
Earlier Than That (84%)
49%
n/a
50% 0%


YOUR VOTE FOR PRESIDENT WAS MOSTLY...
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
For Your Candidate (70%)
55%
n/a
44% 0%
Against His Opponent (26%)
27%
n/a
72% 1%


STATE ECONOMY
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Excellent (4%)
42%
n/a
53% 1%
Good (35%)
77%
n/a
22% 0%
Not So Good (40%)
37%
n/a
62% 1%
Poor (19%)
10%
n/a
89% 1%


HOW BUSH IS HANDLING HIS JOB
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Strongly Approve (29%)
93%
n/a
7% 0%
Somewhat Approve (20%)
83%
n/a
16% 1%
Somewhat Disapprove (14%)
15%
n/a
81% 2%
Strongly Disapprove (35%)
1%
n/a
96% 1%


HOW BUSH IS HANDLING HIS JOB
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Approve (50%)
89%
n/a
11% 0%
Disapprove (49%)
5%
n/a
92% 1%


MOST IMPORTANT ISSUE
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Taxes (5%)
64%
n/a
31% 3%
Education (4%)
27%
n/a
72% 0%
Iraq (17%)
26%
n/a
71% 2%
Terrorism (18%)
82%
n/a
18% *
Economy/Jobs (25%)
15%
n/a
84% 1%
Moral Values (19%)
82%
n/a
16% 0%
Health Care (6%)
21%
n/a
77% 0%


MOST IMPORTANT QUALITY
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Cares About People (13%)
23%
n/a
76% 0%
Religious Faith (9%)
86%
n/a
13% 0%
Honest/Trustworthy (11%)
72%
n/a
28% 0%
Strong Leader (19%)
81%
n/a
18% 0%
Intelligent (6%)
8%
n/a
88% 2%
Will Bring Change (24%)
4%
n/a
94% 1%
Clear Stand on Issue (14%)
73%
n/a
24% 1%


COMPARED TO FOUR YEARS AGO, U.S. IS...
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Safer From Terrorism (54%)
73%
n/a
26% 1%
Less Safe (42%)
13%
n/a
84% 1%


JOB SITUATION IN YOUR AREA
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Better Today (14%)
78%
n/a
20% 0%
Worse Today (55%)
23%
n/a
76% 1%
About the Same (31%)
75%
n/a
24% 1%


DECISION TO GO TO WAR IN IRAQ
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Strongly Approve (26%)
89%
n/a
11% 0%
Somewhat Approve (24%)
73%
n/a
26% 0%
Somewhat Disapprove (18%)
23%
n/a
74% 1%
Strongly Disapprove (30%)
5%
n/a
93% 1%


DECISION TO GO TO WAR IN IRAQ
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Approve (49%)
81%
n/a
18% 0%
Disapprove (47%)
12%
n/a
86% 1%


HOW THINGS ARE GOING FOR U.S. IN IRAQ
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Very Well (10%)
86%
n/a
14% *
Somewhat Well (33%)
85%
n/a
14% 0%
Somewhat Badly (25%)
33%
n/a
63% 2%
Very Badly (31%)
4%
n/a
94% 1%


HOW ARE THINGS GOING FOR U.S. IN IRAQ?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Well (42%)
86%
n/a
14% 0%
Badly (54%)
17%
n/a
81% 1%


TRUST KERRY TO HANDLE THE ECONOMY?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Yes (49%)
14%
n/a
86% 0%
No (47%)
82%
n/a
16% 1%


TRUST BUSH TO HANDLE THE ECONOMY?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Yes (45%)
91%
n/a
9% 0%
No (55%)
11%
n/a
87% 1%


FAMILY'S FINANCIAL SITUATION
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Better (27%)
80%
+47
19% 0%
Worse (34%)
19%
-45
79% 1%
Same (38%)
50%
-10
49% 1%


TRUST KERRY TO HANDLE TERRORISM?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Yes (44%)
9%
n/a
91% 0%
No (51%)
81%
n/a
17% 1%


TRUST BUSH TO HANDLE TERRORISM?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Yes (53%)
81%
n/a
18% 0%
No (42%)
6%
n/a
92% 1%


VOTE BY SIZE OF COMMUNITY
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Big Cities (8%)
9%
n/a
90% 1%
Smaller Cities (14%)
41%
n/a
58% 0%
Suburbs (52%)
54%
n/a
44% 1%
Small Towns (8%)
44%
n/a
54% 1%
Rural (18%)
54%
n/a
44% 1%


VOTE BY SIZE OF COMMUNITY
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Urban (23%)
28%
-2
71% 0%
Suburban (49%)
54%
+4
45% 1%
Rural (28%)
53%
+2
45% 0%


VOTE BY REGION
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Wayne County (17%)
30%
n/a
69% 1%
Oakland/Macomb (22%)
51%
n/a
47% 0%
University Belt (24%)
46%
n/a
52% 1%
Southwestern Mich. (21%)
59%
n/a
40% 1%
North/Northeast Mich (15%)
52%
n/a
47% 1%


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NOTE
• Key: n/a = not available; * Represents a statistically insignificant number of respondents
• Exit polls are a survey of selected voters taken soon after they leave their voting place. Pollsters use this sample information, collected from a small percentage of voters, to track and project how all voters or specific segments of the voters sided on a particular race or ballot measure.
• All Times Eastern Standard
• CNN will broadcast a projected winner only after an extensive review of data from a number of sources. Details about CNN's projection process
* The poll closing countdown clock runs off the time on your computer. Your computer may not exactly match the official poll closing clock. To ensure a closer match, try synchronizing your clock to a network time server. Technical help and advice
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