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2004 Election Season 
MAIN PAGE PRESIDENT SENATE HOUSE GOVERNOR BALLOT MEASURES

U.S. PRESIDENT / NORTH CAROLINA / EXIT POLL


2,167 Respondents Updated: 2:05 p.m.

VOTE BY GENDER
BUSH
KERRY
TOTAL
2004
2000
2004
Male (41%)
60%
+0
38%
Female (59%)
54%
+2
46%


VOTE BY RACE AND GENDER
BUSH
KERRY
TOTAL
2004
2000
2004
White Men (32%)
74%
n/a
25%
White Women (40%)
72%
n/a
28%
Non-White Men (11%)
19%
n/a
75%
Non-White Women (18%)
16%
n/a
84%


VOTE BY RACE
BUSH
KERRY
TOTAL
2004
2000
2004
White (71%)
73%
+5
27%
African-American (26%)
14%
+5
85%
Latino (1%)
*
n/a
*
Asian (0%)
*
n/a
*
Other (2%)
*
n/a
*


VOTE BY AGE
BUSH
KERRY
TOTAL
2004
2000
2004
18-29 (14%)
43%
-7
56%
30-44 (33%)
61%
+7
37%
45-59 (30%)
57%
+0
42%
60 and Older (22%)
57%
-6
43%


VOTE BY AGE
BUSH
KERRY
TOTAL
2004
2000
2004
18-64 (87%)
56%
+1
42%
65 and Older (13%)
55%
-8
44%


VOTE BY INCOME
BUSH
KERRY
TOTAL
2004
2000
2004
Under $15,000 (10%)
34%
n/a
66%
$15-30,000 (18%)
38%
n/a
61%
$30-50,000 (22%)
54%
n/a
45%
$50-75,000 (21%)
65%
n/a
34%
$75-100,000 (12%)
72%
n/a
28%
$100-150,000 (11%)
71%
n/a
29%
$150-200,000 (3%)
67%
n/a
32%
$200,000 or More (3%)
60%
n/a
36%


VOTE BY INCOME
BUSH
KERRY
TOTAL
2004
2000
2004
Less Than $50,000 (50%)
44%
n/a
55%
$50,000 or More (50%)
68%
n/a
31%


VOTE BY INCOME
BUSH
KERRY
TOTAL
2004
2000
2004
Less Than $100,000 (83%)
54%
n/a
46%
$100,000 or More (17%)
68%
n/a
31%


VOTE BY EDUCATION
BUSH
KERRY
TOTAL
2004
2000
2004
No High School (4%)
47%
n/a
53%
H.S. Graduate (22%)
52%
-8
48%
Some College (29%)
61%
+1
39%
College Graduate (30%)
57%
+2
41%
Postgrad Study (15%)
52%
+1
47%


VOTE BY EDUCATION
BUSH
KERRY
TOTAL
2004
2000
2004
No College Degree (55%)
56%
n/a
44%
College Graduate (45%)
56%
n/a
43%


VOTE BY PARTY ID
BUSH
KERRY
TOTAL
2004
2000
2004
Democrat (39%)
16%
-3
84%
Republican (40%)
96%
+1
4%
Independent (21%)
56%
-3
41%


VOTE BY IDEOLOGY
BUSH
KERRY
TOTAL
2004
2000
2004
Liberal (17%)
18%
+3
80%
Moderate (44%)
49%
+0
50%
Conservative (40%)
81%
-4
18%


HAVE YOU EVER VOTED BEFORE?
BUSH
KERRY
TOTAL
2004
2000
2004
No (12%)
41%
n/a
58%
Yes (88%)
58%
n/a
42%


VOTE BY RELIGION
BUSH
KERRY
TOTAL
2004
2000
2004
Protestant (76%)
62%
+1
38%
Catholic (9%)
60%
-4
40%
Jewish (1%)
*
n/a
*
Other (8%)
30%
-6
69%
None (6%)
24%
n/a
75%


ARE YOU A WHITE CONSERVATIVE PROTESTANT?
BUSH
KERRY
TOTAL
2004
2000
2004
Yes (24%)
95%
n/a
5%
No (76%)
44%
n/a
55%


WHITE EVANGELICAL/BORN-AGAIN?
BUSH
KERRY
TOTAL
2004
2000
2004
Yes (36%)
84%
n/a
16%
No (64%)
40%
n/a
58%


HAVE YOU EVER SERVED IN THE MILITARY?
BUSH
KERRY
TOTAL
2004
2000
2004
Yes (18%)
66%
n/a
31%
No (82%)
53%
n/a
46%


WHEN DID YOU DECIDE WHO TO VOTE FOR?
BUSH
KERRY
TOTAL
2004
2000
2004
Today (4%)
26%
n/a
71%
Last Three Days (4%)
43%
n/a
57%
Last Week (3%)
*
n/a
*
Last Month (11%)
48%
n/a
50%
Before That (78%)
60%
n/a
39%


WHEN DID YOU DECIDE WHO TO VOTE FOR?
BUSH
KERRY
TOTAL
2004
2000
2004
Today/Last 3 Days (8%)
34%
n/a
64%
Earlier Than That (92%)
59%
n/a
40%


WHEN DID YOU DECIDE WHO TO VOTE FOR?
BUSH
KERRY
TOTAL
2004
2000
2004
Within the Last Week (11%)
37%
n/a
62%
Earlier Than That (89%)
59%
n/a
40%


YOUR VOTE FOR PRESIDENT WAS MOSTLY...
BUSH
KERRY
TOTAL
2004
2000
2004
For Your Candidate (74%)
63%
n/a
37%
Against His Opponent (23%)
33%
n/a
66%


STATE ECONOMY
BUSH
KERRY
TOTAL
2004
2000
2004
Excellent (3%)
*
n/a
*
Good (46%)
69%
n/a
30%
Not So Good (38%)
45%
n/a
54%
Poor (12%)
24%
n/a
76%


OPINION OF JOHN EDWARDS
BUSH
KERRY
TOTAL
2004
2000
2004
Favorable (51%)
19%
n/a
81%
Unfavorable (46%)
94%
n/a
5%


HOW BUSH IS HANDLING HIS JOB
BUSH
KERRY
TOTAL
2004
2000
2004
Strongly Approve (37%)
98%
n/a
2%
Somewhat Approve (20%)
83%
n/a
15%
Somewhat Disapprove (11%)
12%
n/a
86%
Strongly Disapprove (31%)
2%
n/a
97%


HOW BUSH IS HANDLING HIS JOB
BUSH
KERRY
TOTAL
2004
2000
2004
Approve (57%)
93%
n/a
6%
Disapprove (42%)
5%
n/a
94%


MOST IMPORTANT ISSUE
BUSH
KERRY
TOTAL
2004
2000
2004
Taxes (5%)
67%
n/a
32%
Education (4%)
24%
n/a
76%
Iraq (17%)
22%
n/a
76%
Terrorism (20%)
87%
n/a
13%
Economy/Jobs (21%)
22%
n/a
76%
Moral Values (24%)
89%
n/a
11%
Health Care (5%)
27%
n/a
73%


MOST IMPORTANT QUALITY
BUSH
KERRY
TOTAL
2004
2000
2004
Cares About People (10%)
28%
n/a
72%
Religious Faith (14%)
93%
n/a
7%
Honest/Trustworthy (11%)
69%
n/a
29%
Strong Leader (21%)
86%
n/a
14%
Intelligent (6%)
13%
n/a
84%
Will Bring Change (21%)
6%
n/a
93%
Clear Stand on Issue (15%)
73%
n/a
25%


COMPARED TO FOUR YEARS AGO, U.S. IS...
BUSH
KERRY
TOTAL
2004
2000
2004
Safer From Terrorism (55%)
86%
n/a
14%
Less Safe (42%)
17%
n/a
82%


MOST IMPORTANT ISSUE IN SENATE VOTE
BUSH
KERRY
TOTAL
2004
2000
2004
Health Care (15%)
32%
n/a
68%
Tobacco Buyout (1%)
*
n/a
*
Same-Sex Marriage (12%)
85%
n/a
15%
Taxes (10%)
73%
n/a
27%
Foreign Trade (2%)
*
n/a
*
Economy/Jobs (42%)
46%
n/a
53%
Education (11%)
54%
n/a
46%


DECISION TO GO TO WAR IN IRAQ
BUSH
KERRY
TOTAL
2004
2000
2004
Strongly Approve (32%)
95%
n/a
5%
Somewhat Approve (24%)
86%
n/a
14%
Somewhat Disapprove (14%)
20%
n/a
78%
Strongly Disapprove (29%)
4%
n/a
95%


DECISION TO GO TO WAR IN IRAQ
BUSH
KERRY
TOTAL
2004
2000
2004
Approve (54%)
91%
n/a
8%
Disapprove (42%)
9%
n/a
89%


HOW THINGS ARE GOING FOR U.S. IN IRAQ
BUSH
KERRY
TOTAL
2004
2000
2004
Very Well (11%)
96%
n/a
4%
Somewhat Well (38%)
92%
n/a
7%
Somewhat Badly (22%)
31%
n/a
68%
Very Badly (27%)
6%
n/a
93%


HOW ARE THINGS GOING FOR U.S. IN IRAQ?
BUSH
KERRY
TOTAL
2004
2000
2004
Well (48%)
93%
n/a
7%
Badly (48%)
17%
n/a
82%


TRUST KERRY TO HANDLE THE ECONOMY?
BUSH
KERRY
TOTAL
2004
2000
2004
Yes (43%)
13%
n/a
86%
No (54%)
88%
n/a
10%


TRUST BUSH TO HANDLE THE ECONOMY?
BUSH
KERRY
TOTAL
2004
2000
2004
Yes (54%)
94%
n/a
5%
No (46%)
9%
n/a
89%


FAMILY'S FINANCIAL SITUATION
BUSH
KERRY
TOTAL
2004
2000
2004
Better (33%)
87%
+44
13%
Worse (27%)
17%
-60
82%
Same (38%)
56%
-15
43%


TRUST KERRY TO HANDLE TERRORISM?
BUSH
KERRY
TOTAL
2004
2000
2004
Yes (37%)
6%
n/a
94%
No (60%)
85%
n/a
14%


TRUST BUSH TO HANDLE TERRORISM?
BUSH
KERRY
TOTAL
2004
2000
2004
Yes (58%)
88%
n/a
12%
No (39%)
5%
n/a
93%


VOTE BY SIZE OF COMMUNITY
BUSH
KERRY
TOTAL
2004
2000
2004
Big Cities (7%)
37%
n/a
63%
Smaller Cities (31%)
50%
n/a
47%
Suburbs (21%)
70%
n/a
28%
Small Towns (19%)
57%
n/a
43%
Rural (23%)
56%
n/a
44%


VOTE BY SIZE OF COMMUNITY
BUSH
KERRY
TOTAL
2004
2000
2004
Urban (38%)
51%
n/a
47%
Suburban (20%)
76%
n/a
23%
Rural (42%)
55%
n/a
45%


VOTE BY REGION
BUSH
KERRY
TOTAL
2004
2000
2004
Raleigh/Durham (23%)
47%
n/a
52%
Eastern N.C. (23%)
60%
n/a
40%
Greensboro Area (18%)
64%
n/a
35%
Charlotte Area (23%)
54%
n/a
44%
Mountain/West (13%)
59%
n/a
41%


VOTE FOR U.S. SENATE
BUSH
KERRY
TOTAL
2004
2000
2004
Democrat (46%)
12%
n/a
87%
Republican (52%)
96%
n/a
4%


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NOTE
• Key: n/a = not available; * Represents a statistically insignificant number of respondents
• Exit polls are a survey of selected voters taken soon after they leave their voting place. Pollsters use this sample information, collected from a small percentage of voters, to track and project how all voters or specific segments of the voters sided on a particular race or ballot measure.
• All Times Eastern Standard
• CNN will broadcast a projected winner only after an extensive review of data from a number of sources. Details about CNN's projection process
* The poll closing countdown clock runs off the time on your computer. Your computer may not exactly match the official poll closing clock. To ensure a closer match, try synchronizing your clock to a network time server. Technical help and advice
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