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2004 Election Season 
MAIN PAGE PRESIDENT SENATE HOUSE GOVERNOR BALLOT MEASURES

U.S. PRESIDENT / OHIO / EXIT POLL


2,020 Respondents Updated: 2:06 p.m.

VOTE BY GENDER
BUSH
KERRY
TOTAL
2004
2000
2004
Male (47%)
52%
-5
47%
Female (53%)
50%
+5
50%


VOTE BY RACE AND GENDER
BUSH
KERRY
TOTAL
2004
2000
2004
White Men (40%)
56%
n/a
43%
White Women (46%)
55%
n/a
45%
Non-White Men (7%)
27%
n/a
73%
Non-White Women (8%)
18%
n/a
82%


VOTE BY RACE
BUSH
KERRY
TOTAL
2004
2000
2004
White (86%)
56%
+1
44%
African-American (10%)
16%
+7
84%
Latino (3%)
35%
n/a
65%
Asian (1%)
*
n/a
*
Other (1%)
*
n/a
*


VOTE BY AGE
BUSH
KERRY
TOTAL
2004
2000
2004
18-29 (21%)
42%
-7
56%
30-44 (30%)
52%
n/a
47%
45-59 (29%)
52%
+3
48%
60 and Older (20%)
57%
+10
43%


VOTE BY AGE
BUSH
KERRY
TOTAL
2004
2000
2004
18-64 (88%)
50%
n/a
50%
65 and Older (12%)
58%
+12
42%


VOTE BY INCOME
BUSH
KERRY
TOTAL
2004
2000
2004
Under $15,000 (7%)
29%
n/a
71%
$15-30,000 (16%)
37%
n/a
63%
$30-50,000 (25%)
49%
n/a
50%
$50-75,000 (22%)
58%
n/a
41%
$75-100,000 (15%)
55%
n/a
45%
$100-150,000 (9%)
58%
n/a
42%
$150-200,000 (4%)
63%
n/a
37%
$200,000 or More (2%)
*
n/a
*


VOTE BY INCOME
BUSH
KERRY
TOTAL
2004
2000
2004
Less Than $50,000 (48%)
42%
n/a
58%
$50,000 or More (52%)
58%
n/a
42%


VOTE BY INCOME
BUSH
KERRY
TOTAL
2004
2000
2004
Less Than $100,000 (86%)
48%
n/a
51%
$100,000 or More (14%)
61%
n/a
39%


ANYONE IN HOUSEHOLD IN A UNION?
BUSH
KERRY
TOTAL
2004
2000
2004
Yes (34%)
42%
n/a
58%
No (66%)
56%
n/a
44%


ARE YOU A UNION MEMBER?
BUSH
KERRY
TOTAL
2004
2000
2004
Yes (17%)
39%
n/a
60%
No (83%)
53%
n/a
46%


VOTE BY EDUCATION
BUSH
KERRY
TOTAL
2004
2000
2004
No High School (4%)
42%
+12
58%
H.S. Graduate (30%)
49%
+5
51%
Some College (29%)
52%
n/a
48%
College Graduate (25%)
55%
-3
45%
Postgrad Study (13%)
51%
+0
49%


VOTE BY EDUCATION
BUSH
KERRY
TOTAL
2004
2000
2004
No College Degree (62%)
50%
n/a
50%
College Graduate (38%)
53%
n/a
46%


VOTE BY PARTY ID
BUSH
KERRY
TOTAL
2004
2000
2004
Democrat (35%)
9%
+0
90%
Republican (40%)
94%
+5
6%
Independent (25%)
40%
-14
59%


VOTE BY IDEOLOGY
BUSH
KERRY
TOTAL
2004
2000
2004
Liberal (19%)
14%
+2
85%
Moderate (47%)
41%
-7
59%
Conservative (34%)
87%
+5
13%


HAVE YOU EVER VOTED BEFORE?
BUSH
KERRY
TOTAL
2004
2000
2004
No (15%)
46%
n/a
54%
Yes (85%)
52%
n/a
47%


VOTE BY RELIGION
BUSH
KERRY
TOTAL
2004
2000
2004
Protestant (57%)
56%
+2
44%
Catholic (26%)
55%
+5
44%
Jewish (1%)
*
n/a
*
Other (6%)
26%
-4
72%
None (10%)
29%
-9
69%


ARE YOU A WHITE CONSERVATIVE PROTESTANT?
BUSH
KERRY
TOTAL
2004
2000
2004
Yes (17%)
91%
n/a
9%
No (83%)
43%
n/a
57%


WHITE EVANGELICAL/BORN-AGAIN?
BUSH
KERRY
TOTAL
2004
2000
2004
Yes (25%)
76%
n/a
24%
No (75%)
43%
n/a
56%


VOTE BY CHURCH ATTENDANCE
BUSH
KERRY
TOTAL
2004
2000
2004
More Than Weekly (14%)
69%
+17
31%
Weekly (26%)
64%
+5
36%
Monthly (15%)
50%
-2
50%
A Few Times a Year (28%)
40%
-4
60%
Never (14%)
35%
+1
63%


VOTE BY CHURCH ATTENDANCE
BUSH
KERRY
TOTAL
2004
2000
2004
Weekly (38%)
65%
n/a
35%
Occasionally (41%)
43%
n/a
57%
Never (13%)
35%
n/a
63%


VOTE BY RELIGION AND ATTENDANCE
BUSH
KERRY
TOTAL
2004
2000
2004
Protestant/Weekly (16%)
69%
n/a
31%
Prot./Less Often (16%)
48%
n/a
52%
Catholic/Weekly (11%)
65%
n/a
35%
Catholic/Less Often (13%)
47%
n/a
52%
All Others (38%)
43%
n/a
56%


ARE YOU MARRIED?
BUSH
KERRY
TOTAL
2004
2000
2004
Yes (62%)
59%
+6
41%
No (38%)
38%
-3
62%


WHEN DID YOU DECIDE WHO TO VOTE FOR?
BUSH
KERRY
TOTAL
2004
2000
2004
Today (5%)
39%
n/a
61%
Last Three Days (4%)
36%
n/a
64%
Last Week (3%)
*
n/a
*
Last Month (11%)
36%
n/a
61%
Before That (78%)
55%
n/a
45%


WHEN DID YOU DECIDE WHO TO VOTE FOR?
BUSH
KERRY
TOTAL
2004
2000
2004
Today/Last 3 Days (9%)
38%
n/a
62%
Earlier Than That (91%)
53%
n/a
47%


WHEN DID YOU DECIDE WHO TO VOTE FOR?
BUSH
KERRY
TOTAL
2004
2000
2004
Within the Last Week (11%)
40%
n/a
60%
Earlier Than That (89%)
53%
n/a
47%


YOUR VOTE FOR PRESIDENT WAS MOSTLY...
BUSH
KERRY
TOTAL
2004
2000
2004
For Your Candidate (71%)
59%
n/a
40%
Against His Opponent (25%)
31%
n/a
68%


STATE ECONOMY
BUSH
KERRY
TOTAL
2004
2000
2004
Excellent (3%)
*
n/a
*
Good (38%)
86%
n/a
13%
Not So Good (38%)
36%
n/a
63%
Poor (19%)
10%
n/a
90%


HOW BUSH IS HANDLING HIS JOB
BUSH
KERRY
TOTAL
2004
2000
2004
Strongly Approve (31%)
98%
n/a
2%
Somewhat Approve (22%)
86%
n/a
14%
Somewhat Disapprove (14%)
14%
n/a
86%
Strongly Disapprove (32%)
1%
n/a
98%


HOW BUSH IS HANDLING HIS JOB
BUSH
KERRY
TOTAL
2004
2000
2004
Approve (53%)
93%
n/a
7%
Disapprove (46%)
5%
n/a
94%


MOST IMPORTANT ISSUE
BUSH
KERRY
TOTAL
2004
2000
2004
Taxes (6%)
62%
n/a
38%
Education (5%)
32%
n/a
66%
Iraq (13%)
28%
n/a
72%
Terrorism (17%)
90%
n/a
10%
Economy/Jobs (24%)
17%
n/a
83%
Moral Values (23%)
85%
n/a
14%
Health Care (5%)
25%
n/a
75%


MOST IMPORTANT QUALITY
BUSH
KERRY
TOTAL
2004
2000
2004
Cares About People (12%)
32%
n/a
68%
Religious Faith (10%)
95%
n/a
5%
Honest/Trustworthy (11%)
74%
n/a
26%
Strong Leader (19%)
87%
n/a
13%
Intelligent (7%)
7%
n/a
93%
Will Bring Change (24%)
6%
n/a
93%
Clear Stand on Issue (13%)
79%
n/a
20%


COMPARED TO FOUR YEARS AGO, U.S. IS...
BUSH
KERRY
TOTAL
2004
2000
2004
Safer From Terrorism (58%)
78%
n/a
22%
Less Safe (39%)
14%
n/a
85%


WILL VOTES BE COUNTED ACCURATELY?
BUSH
KERRY
TOTAL
2004
2000
2004
Very Confident (41%)
69%
n/a
30%
Somewhat Confident (47%)
45%
n/a
55%
Not Very Confident (9%)
21%
n/a
79%
Not At All Confident (3%)
*
n/a
*


WILL VOTES BE COUNTED ACCURATELY?
BUSH
KERRY
TOTAL
2004
2000
2004
Confident (83%)
56%
n/a
43%
Not Confident (12%)
19%
n/a
81%


DECISION TO GO TO WAR IN IRAQ
BUSH
KERRY
TOTAL
2004
2000
2004
Strongly Approve (30%)
91%
n/a
9%
Somewhat Approve (26%)
74%
n/a
25%
Somewhat Disapprove (15%)
22%
n/a
78%
Strongly Disapprove (27%)
3%
n/a
96%


DECISION TO GO TO WAR IN IRAQ
BUSH
KERRY
TOTAL
2004
2000
2004
Approve (54%)
83%
n/a
17%
Disapprove (40%)
10%
n/a
90%


HOW THINGS ARE GOING FOR U.S. IN IRAQ
BUSH
KERRY
TOTAL
2004
2000
2004
Very Well (11%)
94%
n/a
6%
Somewhat Well (36%)
89%
n/a
11%
Somewhat Badly (24%)
29%
n/a
71%
Very Badly (27%)
4%
n/a
95%


HOW ARE THINGS GOING FOR U.S. IN IRAQ?
BUSH
KERRY
TOTAL
2004
2000
2004
Well (45%)
90%
n/a
9%
Badly (49%)
16%
n/a
84%


TRUST KERRY TO HANDLE THE ECONOMY?
BUSH
KERRY
TOTAL
2004
2000
2004
Yes (44%)
9%
n/a
91%
No (50%)
88%
n/a
11%


TRUST BUSH TO HANDLE THE ECONOMY?
BUSH
KERRY
TOTAL
2004
2000
2004
Yes (51%)
92%
n/a
8%
No (49%)
9%
n/a
91%


FAMILY'S FINANCIAL SITUATION
BUSH
KERRY
TOTAL
2004
2000
2004
Better (29%)
87%
+51
13%
Worse (32%)
15%
-44
85%
Same (37%)
55%
-10
45%


JOB SITUATION IN YOUR AREA
BUSH
KERRY
TOTAL
2004
2000
2004
Better Today (17%)
93%
n/a
6%
Worse Today (55%)
25%
n/a
75%
About the Same (28%)
77%
n/a
23%


TRUST KERRY TO HANDLE TERRORISM?
BUSH
KERRY
TOTAL
2004
2000
2004
Yes (40%)
6%
n/a
94%
No (53%)
86%
n/a
14%


TRUST BUSH TO HANDLE TERRORISM?
BUSH
KERRY
TOTAL
2004
2000
2004
Yes (58%)
81%
n/a
19%
No (36%)
4%
n/a
95%


VOTE BY SIZE OF COMMUNITY
BUSH
KERRY
TOTAL
2004
2000
2004
Big Cities (6%)
53%
n/a
43%
Smaller Cities (19%)
38%
n/a
62%
Suburbs (49%)
51%
n/a
49%
Small Towns (6%)
49%
n/a
49%
Rural (19%)
63%
n/a
36%


VOTE BY SIZE OF COMMUNITY
BUSH
KERRY
TOTAL
2004
2000
2004
Urban (25%)
41%
+6
58%
Suburban (49%)
51%
-2
49%
Rural (25%)
60%
+4
40%


VOTE BY REGION
BUSH
KERRY
TOTAL
2004
2000
2004
Cuyahoga County (12%)
35%
n/a
65%
Northeastern Ohio (27%)
50%
n/a
50%
Central Ohio (20%)
58%
n/a
40%
Northwestern Ohio (15%)
47%
n/a
52%
Southwestern Ohio (26%)
55%
n/a
45%


VOTE FOR U.S. SENATE
BUSH
KERRY
TOTAL
2004
2000
2004
Democrat (36%)
6%
n/a
94%
Republican (64%)
77%
n/a
23%


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NOTE
• Key: n/a = not available; * Represents a statistically insignificant number of respondents
• Exit polls are a survey of selected voters taken soon after they leave their voting place. Pollsters use this sample information, collected from a small percentage of voters, to track and project how all voters or specific segments of the voters sided on a particular race or ballot measure.
• All Times Eastern Standard
• CNN will broadcast a projected winner only after an extensive review of data from a number of sources. Details about CNN's projection process
* The poll closing countdown clock runs off the time on your computer. Your computer may not exactly match the official poll closing clock. To ensure a closer match, try synchronizing your clock to a network time server. Technical help and advice
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