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2004 Election Season 
MAIN PAGE PRESIDENT SENATE HOUSE GOVERNOR BALLOT MEASURES

U.S. PRESIDENT / SOUTH DAKOTA / EXIT POLL


1,550 Respondents Updated: 2:05 p.m.

VOTE BY GENDER
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Male (50%)
60%
-7
38% 2%
Female (50%)
60%
+5
39% 1%


VOTE BY RACE AND GENDER
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
White Men (46%)
61%
n/a
36% 1%
White Women (48%)
61%
n/a
38% 1%
Non-White Men (3%)
50%
n/a
50% *
Non-White Women (2%)
*
n/a
* *


VOTE BY RACE
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
White (95%)
61%
n/a
37% 1%
African-American (1%)
*
n/a
* *
Latino (0%)
*
n/a
* *
Asian (0%)
*
n/a
* *
Other (4%)
46%
n/a
53% 1%


VOTE BY AGE
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
18-29 (19%)
55%
-8
43% 2%
30-44 (28%)
69%
+3
29% 1%
45-59 (28%)
55%
-7
43% 1%
60 and Older (24%)
59%
+10
39% 2%


VOTE BY AGE
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
18-64 (83%)
61%
-2
38% 1%
65 and Older (17%)
57%
+10
40% 2%


VOTE BY INCOME
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Under $15,000 (12%)
45%
n/a
54% 1%
$15-30,000 (18%)
51%
n/a
46% 1%
$30-50,000 (26%)
65%
n/a
33% 1%
$50-75,000 (22%)
65%
n/a
34% 1%
$75-100,000 (14%)
65%
n/a
34% 1%
$100-150,000 (5%)
65%
n/a
35% *
$150-200,000 (2%)
*
n/a
* *
$200,000 or More (2%)
*
n/a
* *


VOTE BY INCOME
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Less Than $50,000 (55%)
56%
n/a
42% 1%
$50,000 or More (45%)
65%
n/a
34% 1%


VOTE BY INCOME
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Less Than $100,000 (91%)
60%
n/a
39% 1%
$100,000 or More (9%)
64%
n/a
33% 0%


VOTE BY EDUCATION
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
No High School (4%)
57%
n/a
41% 2%
H.S. Graduate (25%)
60%
n/a
38% 1%
Some College (32%)
64%
n/a
34% 2%
College Graduate (27%)
65%
n/a
34% 0%
Postgrad Study (12%)
45%
n/a
54% 1%


VOTE BY EDUCATION
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
No College Degree (61%)
62%
n/a
36% 1%
College Graduate (39%)
59%
n/a
40% 1%


VOTE BY PARTY ID
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Democrat (32%)
18%
-2
81% 1%
Republican (47%)
93%
+2
6% 0%
Independent (21%)
54%
+3
42% 3%


VOTE BY IDEOLOGY
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Liberal (16%)
25%
-4
73% 2%
Moderate (45%)
52%
+0
47% 1%
Conservative (39%)
86%
+0
11% 1%


HAVE YOU EVER VOTED BEFORE?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
No (8%)
55%
n/a
42% 2%
Yes (92%)
61%
n/a
37% 1%


VOTE BY RELIGION
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Protestant (65%)
65%
+4
34% 1%
Catholic (25%)
63%
+10
36% 1%
Jewish (-)
*
n/a
* *
Other (5%)
41%
n/a
56% 3%
None (5%)
28%
n/a
63% 2%


ARE YOU A WHITE CONSERVATIVE PROTESTANT?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Yes (24%)
93%
n/a
6% 1%
No (76%)
50%
n/a
48% 1%


WHEN DID YOU DECIDE WHO TO VOTE FOR?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Today (5%)
41%
n/a
53% 3%
Last Three Days (4%)
68%
n/a
32% *
Last Week (4%)
42%
n/a
54% 4%
Last Month (12%)
53%
n/a
45% 1%
Before That (75%)
64%
n/a
35% 1%


WHEN DID YOU DECIDE WHO TO VOTE FOR?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Today/Last 3 Days (8%)
53%
n/a
44% 2%
Earlier Than That (92%)
61%
n/a
37% 1%


WHEN DID YOU DECIDE WHO TO VOTE FOR?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Within the Last Week (13%)
49%
n/a
47% 3%
Earlier Than That (87%)
62%
n/a
36% 1%


YOUR VOTE FOR PRESIDENT WAS MOSTLY...
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
For Your Candidate (68%)
69%
n/a
30% 1%
Against His Opponent (28%)
40%
n/a
57% 2%


STATE ECONOMY
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Excellent (7%)
82%
n/a
17% *
Good (62%)
68%
n/a
31% 1%
Not So Good (24%)
42%
n/a
54% 3%
Poor (6%)
23%
n/a
75% 2%


HOW BUSH IS HANDLING HIS JOB
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Strongly Approve (34%)
97%
n/a
3% 0%
Somewhat Approve (28%)
85%
n/a
14% 1%
Somewhat Disapprove (13%)
22%
n/a
75% 2%
Strongly Disapprove (24%)
1%
n/a
96% 3%


HOW BUSH IS HANDLING HIS JOB
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Approve (62%)
91%
n/a
8% 0%
Disapprove (37%)
8%
n/a
89% 2%


MOST IMPORTANT ISSUE
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Taxes (5%)
70%
n/a
29% 1%
Education (4%)
45%
n/a
53% 2%
Iraq (21%)
28%
n/a
70% 1%
Terrorism (18%)
87%
n/a
13% 0%
Economy/Jobs (15%)
33%
n/a
62% 3%
Moral Values (25%)
88%
n/a
11% 1%
Health Care (5%)
46%
n/a
51% 1%


MOST IMPORTANT QUALITY
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Cares About People (7%)
43%
n/a
56% 1%
Religious Faith (10%)
98%
n/a
1% 1%
Honest/Trustworthy (14%)
77%
n/a
22% 1%
Strong Leader (25%)
85%
n/a
14% 0%
Intelligent (7%)
17%
n/a
82% 1%
Will Bring Change (20%)
6%
n/a
89% 3%
Clear Stand on Issue (12%)
81%
n/a
18% *


COMPARED TO FOUR YEARS AGO, U.S. IS...
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Safer From Terrorism (66%)
81%
n/a
18% 1%
Less Safe (32%)
19%
n/a
77% 2%


WOULD DASCHLE GET FUNDS FOR S.D.?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Yes (69%)
50%
n/a
49% 1%
No (25%)
90%
n/a
8% 2%


WOULD THUNE GET FUNDS FOR S.D.?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Yes (59%)
82%
n/a
17% 0%
No (35%)
25%
n/a
73% 2%


DECISION TO GO TO WAR IN IRAQ
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Strongly Approve (30%)
95%
n/a
4% 0%
Somewhat Approve (29%)
83%
n/a
16% 0%
Somewhat Disapprove (16%)
34%
n/a
63% 2%
Strongly Disapprove (23%)
6%
n/a
90% 3%


DECISION TO GO TO WAR IN IRAQ
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Approve (57%)
90%
n/a
10% 0%
Disapprove (39%)
18%
n/a
79% 2%


HOW THINGS ARE GOING FOR U.S. IN IRAQ
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Very Well (10%)
99%
n/a
1% *
Somewhat Well (42%)
90%
n/a
10% 1%
Somewhat Badly (25%)
42%
n/a
56% 1%
Very Badly (22%)
8%
n/a
88% 3%


HOW ARE THINGS GOING FOR U.S. IN IRAQ?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Well (50%)
91%
n/a
8% 0%
Badly (45%)
26%
n/a
71% 2%


TRUST KERRY TO HANDLE THE ECONOMY?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Yes (41%)
25%
n/a
75% 0%
No (54%)
88%
n/a
9% 2%


TRUST BUSH TO HANDLE THE ECONOMY?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Yes (61%)
92%
n/a
8% 0%
No (39%)
12%
n/a
84% 3%


FAMILY'S FINANCIAL SITUATION
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Better (36%)
88%
+41
11% 0%
Worse (20%)
22%
n/a
75% 2%
Same (43%)
56%
-15
42% 2%


BUSH POLICIES ON DROUGHT RELIEF
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Helped (29%)
86%
n/a
13% 1%
Hurt (35%)
27%
n/a
70% 2%
No Effect (26%)
72%
n/a
27% 1%


TRUST KERRY TO HANDLE TERRORISM?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Yes (38%)
21%
n/a
78% 1%
No (57%)
87%
n/a
11% 2%


TRUST BUSH TO HANDLE TERRORISM?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Yes (66%)
85%
n/a
14% 0%
No (30%)
7%
n/a
89% 3%


VOTE BY SIZE OF COMMUNITY
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Big Cities (-)
*
n/a
* *
Smaller Cities (27%)
61%
n/a
37% 1%
Suburbs (7%)
59%
n/a
41% *
Small Towns (13%)
57%
n/a
42% 1%
Rural (53%)
61%
n/a
37% 2%


VOTE BY SIZE OF COMMUNITY
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Urban (27%)
61%
n/a
37% 1%
Suburban (7%)
59%
n/a
41% *
Rural (66%)
60%
n/a
38% 1%


VOTE BY REGION
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Southeastern S.D. (42%)
58%
n/a
40% 1%
Northeastern S.D. (24%)
58%
n/a
40% 1%
Western S.D. (34%)
64%
n/a
34% 1%


VOTE FOR U.S. SENATE
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Democrat (49%)
27%
n/a
72% 1%
Republican (51%)
93%
n/a
6% 1%


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NOTE
• Key: n/a = not available; * Represents a statistically insignificant number of respondents
• Exit polls are a survey of selected voters taken soon after they leave their voting place. Pollsters use this sample information, collected from a small percentage of voters, to track and project how all voters or specific segments of the voters sided on a particular race or ballot measure.
• All Times Eastern Standard
• CNN will broadcast a projected winner only after an extensive review of data from a number of sources. Details about CNN's projection process
* The poll closing countdown clock runs off the time on your computer. Your computer may not exactly match the official poll closing clock. To ensure a closer match, try synchronizing your clock to a network time server. Technical help and advice
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