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U.S. PRESIDENT / WISCONSIN / EXIT POLL


2,321 Respondents Updated: 2:06 p.m.

VOTE BY GENDER
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Male (47%)
52%
-2
46% 1%
Female (53%)
46%
+3
53% 0%


VOTE BY RACE AND GENDER
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
White Men (43%)
54%
n/a
44% 1%
White Women (47%)
49%
n/a
50% 0%
Non-White Men (4%)
30%
n/a
67% *
Non-White Women (6%)
21%
n/a
78% 0%


VOTE BY RACE
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
White (90%)
52%
+3
47% 0%
African-American (5%)
14%
n/a
86% *
Latino (2%)
47%
n/a
51% 1%
Asian (1%)
*
n/a
* *
Other (2%)
*
n/a
* *


VOTE BY AGE
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
18-29 (20%)
41%
-3
57% 1%
30-44 (30%)
56%
+3
44% 0%
45-59 (29%)
48%
+1
51% 0%
60 and Older (21%)
49%
+4
51% 0%


VOTE BY AGE
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
18-64 (86%)
50%
+2
50% 1%
65 and Older (14%)
46%
+0
54% *


VOTE BY INCOME
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Under $15,000 (10%)
30%
n/a
69% 1%
$15-30,000 (16%)
46%
n/a
53% 0%
$30-50,000 (25%)
47%
n/a
51% 1%
$50-75,000 (24%)
52%
n/a
48% 0%
$75-100,000 (12%)
57%
n/a
41% 0%
$100-150,000 (7%)
52%
n/a
47% 0%
$150-200,000 (2%)
70%
n/a
29% *
$200,000 or More (3%)
70%
n/a
30% *


VOTE BY INCOME
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Less Than $50,000 (51%)
44%
n/a
55% 1%
$50,000 or More (49%)
55%
n/a
44% 0%


VOTE BY INCOME
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Less Than $100,000 (87%)
48%
n/a
51% 1%
$100,000 or More (13%)
60%
n/a
40% 0%


ANYONE IN HOUSEHOLD IN A UNION?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Yes (28%)
39%
n/a
59% 0%
No (72%)
53%
n/a
46% 1%


ARE YOU A UNION MEMBER?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Yes (17%)
37%
n/a
62% 0%
No (83%)
52%
n/a
48% 0%


VOTE BY EDUCATION
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
No High School (5%)
43%
n/a
56% *
H.S. Graduate (25%)
49%
+2
50% 1%
Some College (34%)
52%
+1
47% 0%
College Graduate (22%)
54%
+3
45% 1%
Postgrad Study (14%)
38%
-3
61% 0%


VOTE BY EDUCATION
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
No College Degree (65%)
50%
n/a
49% 1%
College Graduate (35%)
47%
n/a
52% 0%


VOTE BY PARTY ID
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Democrat (35%)
7%
n/a
93% 0%
Republican (38%)
91%
n/a
8% 0%
Independent (27%)
45%
-4
53% 1%


VOTE BY IDEOLOGY
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Liberal (20%)
12%
-3
87% 1%
Moderate (49%)
44%
+3
56% 0%
Conservative (32%)
82%
+1
17% 1%


HAVE YOU EVER VOTED BEFORE?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
No (10%)
41%
n/a
58% 0%
Yes (90%)
50%
n/a
49% 1%


HAVE YOU EVER SERVED IN THE MILITARY?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Yes (18%)
50%
n/a
48% 0%
No (82%)
50%
n/a
50% 1%


VOTE BY RELIGION
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Protestant (50%)
59%
+5
40% 0%
Catholic (32%)
48%
+1
52% 0%
Jewish (1%)
*
n/a
* *
Other (7%)
32%
n/a
66% 2%
None (11%)
26%
n/a
74% 0%


ARE YOU A WHITE CONSERVATIVE PROTESTANT?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Yes (16%)
91%
n/a
8% 0%
No (84%)
42%
n/a
58% 1%


VOTE BY CHURCH ATTENDANCE
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
More Than Weekly (9%)
66%
+7
32% 1%
Weekly (27%)
59%
+4
41% 0%
Monthly (15%)
54%
+10
46% 0%
A Few Times a Year (31%)
44%
+0
55% 1%
Never (15%)
31%
+2
67% 1%


VOTE BY CHURCH ATTENDANCE
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Weekly (35%)
60%
n/a
39% 0%
Occasionally (46%)
47%
n/a
52% 0%
Never (15%)
31%
n/a
67% 1%


VOTE BY RELIGION AND ATTENDANCE
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Protestant/Weekly (12%)
68%
n/a
31% 1%
Prot./Less Often (14%)
51%
n/a
48% *
Catholic/Weekly (13%)
53%
n/a
47% 0%
Catholic/Less Often (18%)
44%
n/a
55% 0%
All Others (39%)
45%
n/a
54% 1%


ARE YOU MARRIED?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Yes (61%)
55%
+3
44% 0%
No (39%)
40%
+0
59% 1%


WHEN DID YOU DECIDE WHO TO VOTE FOR?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Today (6%)
38%
n/a
58% 2%
Last Three Days (4%)
42%
n/a
56% 2%
Last Week (2%)
*
n/a
* *
Last Month (11%)
45%
n/a
54% 0%
Before That (77%)
51%
n/a
49% 0%


WHEN DID YOU DECIDE WHO TO VOTE FOR?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Today/Last 3 Days (10%)
39%
n/a
57% 2%
Earlier Than That (90%)
50%
n/a
49% 0%


WHEN DID YOU DECIDE WHO TO VOTE FOR?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Within the Last Week (12%)
40%
n/a
56% 3%
Earlier Than That (88%)
50%
n/a
49% 0%


YOUR VOTE FOR PRESIDENT WAS MOSTLY...
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
For Your Candidate (68%)
58%
n/a
41% 0%
Against His Opponent (28%)
28%
n/a
71% 1%


STATE ECONOMY
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Excellent (3%)
68%
n/a
32% *
Good (50%)
70%
n/a
29% 0%
Not So Good (37%)
28%
n/a
71% 1%
Poor (8%)
10%
n/a
89% 0%


HOW BUSH IS HANDLING HIS JOB
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Strongly Approve (31%)
92%
n/a
8% 0%
Somewhat Approve (23%)
84%
n/a
14% 1%
Somewhat Disapprove (12%)
14%
n/a
84% 1%
Strongly Disapprove (34%)
0%
n/a
99% 0%


HOW BUSH IS HANDLING HIS JOB
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Approve (54%)
89%
n/a
10% 1%
Disapprove (46%)
4%
n/a
95% 0%


MOST IMPORTANT ISSUE
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Taxes (8%)
62%
n/a
38% *
Education (4%)
41%
n/a
59% *
Iraq (18%)
22%
n/a
77% 0%
Terrorism (19%)
82%
n/a
18% 0%
Economy/Jobs (19%)
15%
n/a
84% 1%
Moral Values (21%)
82%
n/a
16% 0%
Health Care (6%)
14%
n/a
86% 0%


MOST IMPORTANT QUALITY
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Cares About People (10%)
27%
n/a
72% 1%
Religious Faith (9%)
97%
n/a
3% *
Honest/Trustworthy (11%)
72%
n/a
27% 1%
Strong Leader (22%)
87%
n/a
13% 0%
Intelligent (8%)
4%
n/a
96% 1%
Will Bring Change (26%)
2%
n/a
97% 0%
Clear Stand on Issue (11%)
78%
n/a
19% 1%


COMPARED TO FOUR YEARS AGO, U.S. IS...
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Safer From Terrorism (56%)
77%
n/a
22% 0%
Less Safe (42%)
12%
n/a
87% 1%


DECISION TO GO TO WAR IN IRAQ
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Strongly Approve (28%)
95%
n/a
5% *
Somewhat Approve (26%)
70%
n/a
28% 1%
Somewhat Disapprove (16%)
22%
n/a
77% 1%
Strongly Disapprove (29%)
3%
n/a
96% 1%


DECISION TO GO TO WAR IN IRAQ
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Approve (53%)
83%
n/a
16% 0%
Disapprove (44%)
10%
n/a
89% 1%


HOW THINGS ARE GOING FOR U.S. IN IRAQ
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Very Well (9%)
94%
n/a
6% *
Somewhat Well (37%)
90%
n/a
10% 0%
Somewhat Badly (23%)
30%
n/a
68% 1%
Very Badly (30%)
3%
n/a
96% 0%


HOW ARE THINGS GOING FOR U.S. IN IRAQ?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Well (44%)
91%
n/a
9% 0%
Badly (52%)
15%
n/a
84% 1%


TRUST KERRY TO HANDLE THE ECONOMY?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Yes (47%)
13%
n/a
87% 0%
No (49%)
83%
n/a
16% 1%


TRUST BUSH TO HANDLE THE ECONOMY?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Yes (48%)
90%
n/a
10% 0%
No (52%)
10%
n/a
89% 1%


FAMILY'S FINANCIAL SITUATION
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Better (32%)
79%
+42
20% 1%
Worse (30%)
18%
-43
81% 1%
Same (38%)
51%
-9
49% 0%


TRUST KERRY TO HANDLE TERRORISM?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Yes (42%)
9%
n/a
91% *
No (54%)
80%
n/a
18% 1%


TRUST BUSH TO HANDLE TERRORISM?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Yes (56%)
81%
n/a
18% 0%
No (40%)
5%
n/a
94% 1%


VOTE BY SIZE OF COMMUNITY
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Big Cities (7%)
19%
n/a
80% 0%
Smaller Cities (19%)
45%
n/a
54% 0%
Suburbs (39%)
52%
n/a
47% 1%
Small Towns (9%)
52%
n/a
47% 1%
Rural (26%)
55%
n/a
45% 0%


VOTE BY SIZE OF COMMUNITY
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Urban (26%)
38%
+7
61% 0%
Suburban (39%)
52%
+0
47% 1%
Rural (35%)
54%
+1
45% 0%


VOTE BY REGION
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Milwaukee (16%)
36%
n/a
63% 0%
Milwaukee Area (19%)
65%
n/a
34% 0%
Southern Wisc. (25%)
42%
n/a
57% 1%
Northeastern Wisc. (17%)
55%
n/a
45% *
Northwestern Wisc. (23%)
49%
n/a
50% 1%


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NOTE
• Key: n/a = not available; * Represents a statistically insignificant number of respondents
• Exit polls are a survey of selected voters taken soon after they leave their voting place. Pollsters use this sample information, collected from a small percentage of voters, to track and project how all voters or specific segments of the voters sided on a particular race or ballot measure.
• All Times Eastern Standard
• CNN will broadcast a projected winner only after an extensive review of data from a number of sources. Details about CNN's projection process
* The poll closing countdown clock runs off the time on your computer. Your computer may not exactly match the official poll closing clock. To ensure a closer match, try synchronizing your clock to a network time server. Technical help and advice
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