PRODUCED BY: Shrum Devine & Donilon/Squier Knapp Dunn
INITIAL LOCATION: National cable; select markets
INITIAL MEDIA BUY: Part of a $50 million ad buy
RUN: N/A
SUMMARY:
The ad "Immediate Help" focuses on the Bush administration's Medicare record by contrasting a quote from Bush's September 3, 2004 RNC speech with rising Medicare and drug costs.
