INITIAL LOCATION: Pittsburgh, Pennsylvania; Cleveland, Ohio and Washington
INITIAL MEDIA BUY: $100,000
RUN: Through September 13, 2004
SUMMARY:
MoveOn PAC focuses on the impending expiration of the ban on assault-weapons sales. The commercial, which shows an assault weapon and says it can fire up to 300 rounds a minute, attacks Bush's stance on the ban while commending Kerry for supporting it.