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Move over Ken: Barbie swoons over Elvis
(CNN) -- Barbie loves Ken, but she longs for Elvis.
The Barbie Loves Elvis Gift Set, a set of two collectible dolls, debuted Friday at Graceland, the estate where the "King of Rock 'n' Roll" died 20 years ago. The dolls were to go on sale Saturday at a Graceland Plaza gift shop, across the street from the mansion, for $79.95. Toy stores will begin selling them in late August.
In the set, Elvis dons one of his patented jumpsuits, microphone in hand. Barbie is his No. 1 fan, a swooning-poodle skirted fan who carries a picture of the beloved music icon.
It's not Barbie and Ken. . . it's Barbie and Elvis
18 sec. QuickTime movie
"We decided not to use Ken because we thought there was more appeal in Elvis as a collectible," Lisa McKendall, director of marketing communications for Mattel, told The Commercial Appeal in Memphis.
"The whole cult following of Elvis is amazing."
Mattel has not released any numbers on how many of the dolls have been produced. McKendall said the Elvis set is the latest in a series of collectible Barbies tied to pop culture. The most recent were Star Trek Barbies, released last year, she said.
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- Barbie Loves Elvis - Mattel
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