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Special Event

Toeless Pantyhose Allow Women to Cover Up and Be Bare at Same Time

Aired April 6, 2000 - 8:54 p.m. ET

THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.

JIM MORET, CNN ANCHOR: For those women who love the look of pantyhose but prefer to wear sandals, there's a new product that allows to you cover up and be bare at the same time.

Our Jeanne Moos makes the most of toeless hosiery.

(BEGIN VIDEOTAPE)

JEANNE MOOS, CNN CORRESPONDENT (voice-over): In the pantyhose business, you always have to be on your toes.

(on camera): they're toeless pantyhose.

UNIDENTIFIED MALE: Those are nice.

MOOS (voice-over): But what do guys owe know about pantyhose, especially:

(on camera): hose with no toes.

UNIDENTIFIED FEMALE: Hose with no toes.

UNIDENTIFIED FEMALE: Is that just to air out your toes?

MOOS (voice-over): Not exactly. The idea is to avoid the cardinal sin of hosiery: wearing pantyhose with sandals is sure to make you not just the laughing stock, but the laughing stocking. The solution:

UNIDENTIFIED FEMALE: A toe thong.

UNIDENTIFIED FEMALE: Your big toe would go through there.

MOOS (on camera): Susan is modeling them.

UNIDENTIFIED FEMALE: Wow, that's great.

MOOS (voice-over): The makers of lycra kicked off their toeless pantyhose campaign at a New York City salon, offering pedicures and toe photography. Linda Kearns says she discovered the hose when she saw them on a colleague in Brazil.

LINDA KEARNS, BRAND MANAGER, DUPONT LYCRA: I kind of looked at her and said, are you wearing pantyhose or not, because her toes were showing, and she said, oh yes, this is a new type of pantyhose.

MOOS: They're not so new to the folks at Fogal, a ritzy hosiery shop on Madison Avenue. Toeless hose have been selling here for a year.

UNIDENTIFIED FEMALE: Ours are $32 a pair.

MOOS: At $32 a pair, who's getting hose? Though the expensive ones easily won the blind touch test.

UNIDENTIFIED FEMALE: Number two.

MOOS (on camera): It's better?

UNIDENTIFIED FEMALE: Yes.

MOOS (voice-over): The $6 dollar version is sold via the Internet at Lycra.com.

UNIDENTIFIED FEMALE: It's kind of dumb. It's two-toned.

MOOS: No wonder her tootsies are a shade lighter than her legs.

UNIDENTIFIED FEMALE: They're open.

MOOS (on camera): So what do you think?

(voice-over): But think of the advantages when it comes to runs.

UNIDENTIFIED FEMALE: You can't make a hole in the toe if there is no toe.

UNIDENTIFIED FEMALE: It scrunches your toes in.

MOOS (on camera): Pantyhose.

UNIDENTIFIED FEMALE: pulls them all together and you the get corns. It's awesome.

MOOS (voice-over): As for comfort.

UNIDENTIFIED FEMALE: It feels like a glove almost.

MOOS: It may take some practice for women to get a toehold on the toe thong.

UNIDENTIFIED FEMALE: I think it's great thing.

MOOS (on camera): Wait, we've to you can tuck you in, Susan.

(voice-over): The question is, will women be panting for these panty hose?

UNIDENTIFIED FEMALE: So I should go home and cut all the toes off my pantyhose?

UNIDENTIFIED MALE: Thumbs up.

UNIDENTIFIED MALE: Thumbs up. It's definitely a thumbs up for the pantyhose.

UNIDENTIFIED MALE: Vote me in.

MOOS: If toeless pantyhose catch on, your pedicure will be seen and your toes will see an unobstructed view.

Jeanne Moos, CNN, New York.

(END VIDEOTAPE)

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