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Saturday Morning News

New Web Sites Target Women Users

Aired April 8, 2000 - 8:58 a.m. ET

THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.

KYRA PHILLIPS, CNN ANCHOR: There are many, many magazines for women. There are even a couple of cable TV networks designed for women. And as CNN's Lauren Hunter tells us, there's an explosion of Web sites for women on a PC near you.

(BEGIN VIDEOTAPE)

OPRAH WINFREY: I believe that I'll log on.

LAUREN HUNTER, CNN CORRESPONDENT (voice-over): Oprah Winfrey was an Internet neophyte when she decided to educate herself and others about the Web.

WINFREY: So how does this work?

HUNTER: Winfrey is one of the founders of Oxygen, a cable and Web program geared specifically to women.

GERALDINE LAYBOURNE, CEO, OXYGEN MEDIA: They want the straight story and they want an attitude that treats them as if they're smart.

HUNTER: Four years ago, women made up fewer than 10 percent of all Web users. Now, half of the Internet's 100 million users are women and 41 percent go online daily.

ANNA MARIE PIERSIMONI, DIRECTOR, ENHANCED TV: Oh, I'm incredibly reliant on the computer.

HUNTER: Anna Marie Piersimoni runs the enhanced TV workshop at the American Film Institute. She's married with two children and describes herself as very wired.

PIERSIMONI: I use it for research on almost anything, health research and travel. I check the parental sites for movie reviews and music reviews. I get a lot of my news this way. So I can manage my accounts, I can transfer funds. It made something easier for us in a very, very complicated world.

HUNTER: That's the goal of the hundreds of Web sites by women for women, geared to the advertiser friendly 18 to 49 demographic.

LARRY MAGID, SYNDICATED COLUMNIST, "L.A. TIMES": The Web, at least historically, has not given women what they need. It tends to be very much of a boy fest and over the last couple of years, more and more sites have come out to support women's needs.

HUNTER: In fact, women specific sites have more than 50 million page views each month. Sheclicks.com focuses on technology's application to daily life.

SARAH FINNIE CABOT, PRESIDENT, SHECLICKS.COM: It is the tool for women to keep their head screwed on, have a perspective, have a sense of humor, keep their act together.

HUNTER: All that at the click of a mouse.

Lauren Hunter, CNN Entertainment News, Hollywood.

(END VIDEOTAPE)

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