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Profiles of Martha Stewart, Ozzy Osbourne

Aired June 7, 2003 - 11:00   ET



ANNOUNCER: Next, on PEOPLE IN THE NEWS, she's America's favorite homemaker who had all the right ingredients to build her financial empire.

UNIDENTIFIED FEMALE: We're buying her life. We're buying her personality. We're buying her charm.

ANNOUNCER: A New Jersey native who started from scratch and became a multimedia icon.

UNIDENTIFIED FEMALE: She's extolling the virtues of a wonderful family life and yet she doesn't have one because she's too busy.

ANNOUNCER: Now, a federal indictment stemming from a stock sale could be a recipe for disaster.

JEFFREY TOOBIN, CNN LEGAL ANALYST: Martha Stewart told me that the investigation itself had cost her about $400 million.

ANNOUNCER: The rise and fall of Martha Stewart.

Then, he's a heavy metal iron man who has found a second career as America's favorite father.


ANNOUNCER: His legendary rock career has been a series of soaring highs and tragic lows.

UNIDENTIFIED MALE: He said he wanted to quit the road after that but Sharon wouldn't let him.

ANNOUNCER: On the heels of the success of a smash television show, a sobering dose of reality. Now, that the third season kicks off we get aboard the crazy train with Ozzy and his Osbournes, their stories now on PEOPLE IN THE NEWS.


PAULA ZAHN, HOST: Hi. Welcome to PEOPLE IN THE NEWS. I'm Paula Zahn. Martha Stewart's success as a domestic diva landed her on the board of the New York Stock Exchange while now charges surrounding a personal stock trade could land her in jail.

It has been a dramatic fall from grace for the woman who turned gracious living into a multimillion dollar empire. Here is Sharon Collins.


SHARON COLLINS, CNN CORRESPONDENT (voice-over): It wasn't so long ago that domestic diva Martha Stewart was celebrating on the floor of the New York Stock Exchange, but now the picture of perfection is in the center of a 16-month-long scandal that could turn into a prison sentence.

Stewart resigned as CEO of her company Wednesday after being indicted on federal charges of obstruction of justice, securities fraud, and conspiracy to commit perjury. She denies the charges.

Stewart even ran a full page ad Thursday in "USA Today." In a letter to her supporters she stated: "The government's attempt to criminalize these actions makes no sense to me. I am confident I will be exonerated of these baseless charges."

TOOBIN: It's a wall-to-wall disaster for her regardless of how it turns out. Any kind of trial, investigation, lingering uncertainly, is terrible for her and the people who depend on her.

COLLINS: The scandal stems from the question of whether Stewart used inside information to sell stock in biotech firm ImClone just one day before the FDA decided not to review the company's highly touted cancer drug.

Former ImClone CEO and friend of Stewart, Sam Waksal, pleaded guilty to charges of insider trading and currently awaits sentencing. Stewart claims she had no inside knowledge of the FDA decision.

The indictment does not charge Stewart with insider trading but accuses her of lying to the FBI and the Securities and Exchange Commission during the investigation into the sale of the stock.

JAMES COMEY, U.S. ATTORNEY: Miss Stewart is charged with lying to federal officials.

COLLINS: Just the implication of wrongdoing has thrust her into the media spotlight.

ANNOUNCER: Criminal charges have...

MILES O'BRIEN, CNN ANCHOR: A grand jury there has indicted the self-styled queen of gracious living.

DAN RATHER, CBS NEWS ANCHOR: ...punishable by possible prison time.

COLLINS: At the same time, stock in Martha Stewart Living Omnimedia has tumbled over the past year.

DANIEL KADIEC, SENIOR WRITER, "TIME MAGAZINE": The brand "Martha Stewart" is dead. Her products probably will continue to do well because they're proven, they're good products, but anything with her picture on it, you know, the magazine, that kind of thing, anything really closely associated with her is going to be in trouble.

COLLINS: CNN Legal Analyst Jeffrey Toobin wrote an article for "The New Yorker" after visiting Stewart in January.

TOOBIN: When you're going down Martha Stewart's street in Westport, Connecticut, there's no doubt which house is hers, not because it's the biggest, but because only one house has all the shrubs wrapped perfectly in burlap.

COLLINS: He was one of the few journalists to sit down with her after her legal troubles surfaced.

TOOBIN: Martha was very careful not to engage in self pity and she didn't want to sound angry but she couldn't quite keep herself from sounding angry. She used words like "puzzled" and "surprised" at the reaction, but there was no doubt in my mind that she's absolutely furious.

COLLINS: Not too long ago, it was a very different story for the queen of domesticity. October 19, 1999, was a high energy, high profit day for Martha Stewart.

At the sound of the bell, her company, Martha Stewart Living Omnimedia, went public. Shares doubled and by the end of the trading day, Martha Stewart was a billionaire on paper. She celebrated by serving orange juice and brioche to money thirsty traders. It was a very Martha moment.

MARTHA STEWART: It's a good thing.

COLLINS: Stewart would never dub this New York gathering a good thing.

Veteran financial writer Christopher Byron is celebrating the release of his new work, an unauthorized biography of Stewart. Byron has catalogued some good things and a lot more downright unpleasant things about his Connecticut neighbor.

CHRISTOPHER BYRON, BIOGRAPHER: She is very, very short-tempered with people and, as she's gotten older, it's gotten more so. Countless sources have told us the same thing that she's extremely difficult to deal with.

COLLINS: But those criticisms don't matter to the millions of Martha followers. The Martha Stewart brand is seen in merchandising, magazines, the Internet, on radio, and television.

STEWART: You use it three times a year.

COLLINS: And, Martha on an American Express commercial showing she can take a joke.

STEWART: Don't just throw away your old credit cards, recycle them. I'm retiling my swimming pool.

COLLINS: Martha's story begins the way millions of American stories have begun with a voyage of courage a century ago. Her Polish grandparents sailed by the Statue of Liberty into New York Harbor in 1906.

The new immigrants set up home first in Newark. Later, Edward Kostyra, Martha's father, would move to Nutley, New Jersey, just 20 minutes from Manhattan.

Martha and her five siblings grew up in a modest three-bedroom home. Martha, and everyone else knew who was in charge at 86 Elm Street, her father Eddie Kostyra.

BYRON: He clearly had a severe drinking problem. He was unable to hold a job for any particular length of time. Martha's friends did not want to go in the Kostyra house because there was constant yelling in there.

Martha's ex-husband Andrew Stewart referred to him as a Willy Loman figure who just sort of stumbled downhill through life until he finally wound up at the ultimate dead-end job.

COLLINS: Like Willy, Edward Kostyra was a salesman. He had dreamed about being a doctor but ended up commuting to New York City selling pharmaceuticals. A financial failure, Edward Kostyra was a stern father demanding perfection from his children, even in the garden.

STEWART: I remember the first day that I was put out there on the garden path. We had this cobblestone path in our garden and it had weeds in it and he said take out all the grass. I think I was three. So, I stayed out there all day, you know, and I became his pet because of that.

COLLINS: With her father's drive for perfection, Martha also became every teacher's pet at her elementary school. And, in high school, it was more of the same, an A student. Her yearbook quote reads: "I do what I please and I do it with ease."

Coming up next, a nation gets its first look at Martha.

BYRON: Martha was chosen on of "Glamour" magazine's best-dressed college girls of the year.

COLLINS: Martha Stewart carefully created the picture of perfection when PEOPLE IN THE NEWS continues.


ANNOUNCER: Also ahead, he's a rocker. He's a father. He's one hell of a dancer, to hell and back with Ozzy Osbourne, that's later on PEOPLE IN THE NEWS. (COMMERCIAL BREAK)


COLLINS: In the 1960s, Martha Kostyra was deep into her studies at Barnard, an elite college in New York City. Just 20 minutes away from her childhood home, it was a world away in sophistication. To help pay school bills, Martha applied and was chosen to appear in "Glamour" magazine's best-dressed college girls of 1961. It was a big break for the small town girl and it got her noticed.

She modeled for Tareyton cigarettes, was a Breck girl, and made a Lifebuoy soap commercial.

ANNOUNCER: Stop. Now you can odor proof your body.

BYRON: She didn't do her own voice on Lifebuoy though because she still had a Jersey accent, so they did a voice dub for her.

COLLINS: The much photographed girl from Jersey was about to make a serious change in her life. She tells "Glamour" magazine life pleases her, in particular a young man named Andy.

Years later when Martha published her "Weddings" book, she shared with the world a snapshot of her Andy, the man she married in 1961. Andrew Stewart was a law student and Martha was 19 years old.

After marriage, Martha stepped off the model runway and onto the floor of the New York Stock Exchange. It was the late '60s. The market was strong and Martha's father-in-law, a broker, encouraged her to try her luck. Stewart biographer Christopher Byron says Stewart was one of the first females on the floor.

BYRON: She was a stockbroker in a mini skirt and drop-dead blonde looks and did really well.

COLLINS: The next stop for the Stewarts, suburban Connecticut. They flapped down $34,000 for an old house in Westport, renovated it themselves, and dubbed it Turkey Hill Farm. From this meager beginning grew a domestic multimedia corporation.

The company's foundation was scrumptious food. Headquarters was the kitchen at Turkey Hill Farm. Martha, the former model and stock trader, had a new career in mind, catering. She baked breads, whipped up chocolate mousse, and set pretty tables. The former straight A student learned to present the perfect party.

In 1982, Stewart's first book "Entertaining," the first ever full color cookbook, was published by Westport's hostess extraordinaire. More than a million copies of the book have sold.

Stewart dedicated the book to her father for instilling in her a love for all things beautiful, and to Alexis, her daughter, for her patience. "BusinessWeek" writer Diane Brady says Alexis tolerated quite a lot at Turkey Hill Farm. DIANE BRADY, ASSOC. EDITOR, "BUSINESSWEEK": Her daughter essentially has told me that there's not ten seconds when her mother has not thought about the business.

COLLINS: Martha has said Alexis and others have grown accustomed to her jam-packed calendar.

STEWART: They're pretty used to my workaholic schedule and my life is my work and my work is my life.

COLLINS: In 1987, Martha's work and life collided head on. Her marriage was over. Andrew Stewart left Turkey Hill Farm. Six years later, Andy married Robin Fairclaw (ph) once a flower consultant to Martha. Martha has said that for years she blamed herself for the divorce and she wondered what did I do wrong?

For Martha, the only answer was to keep on working, writing more books, and with Time Warner, she created a new magazine, "Martha Stewart Living." On the cover, Martha, inside more Martha, Martha was everywhere. The big questions, would anyone want to buy that much Martha? The answer, a big yes, there were millions of people eager to live in Martha's world.

BRADY: She sort of hit the common nerve in a lot of people. A friend of mine calls it homemaker porn essentially. It's aspiring to a lifestyle that you can't have and it's a fantasy world.

STEWART: Just like people, roses need to be fed and watered.

COLLINS: Almost immediately, Stewart branched out to TV, landing a deal with NBC's "Today Show."

UNIDENTIFIED FEMALE: And, Martha is here this morning with an assortment of beautiful roses and some tips on how to make arrangements for the home from her new magazine "Martha Stewart Living."

COLLINS: Within the first year, Time Warner and Stewart had a weekly show in syndication. The little girl who learned perfection from her stern father was now bringing that perfection to America in every manner possible. A decade later, this type of synergy is Martha Stewart's blueprint.

STEWART: I am very proud to have this solid shank with the fork head available at K-Mart by Martha Stewart everyday garden. This is like incredible for us.

BRADY: The beauty of Martha Stewart to me is that she isn't really a merchandiser, nor is she a publisher. What she essentially is a purveyor of content.


BRADY: She takes every single piece of information that she has. She repackages and re-purposes as many times as she can. COLLINS: Millions of Martha smiles later and "TIME" magazine declared Stewart one of the most influential people of 1996. She now had all the trappings of fame, including sneering critics.

Writer Chris Byron, a neighbor of Martha's, says his book has the locals talking loudly.

BYRON: The opinions are so extreme and so polarized. How dare you attack Martha Stewart? She is the living embodiment of all that's wonderful in American womanhood. She gives hope for us all. The other extreme, why are you celebrating a witch? Don't you understand she hasn't paid a bill in this town in 20 years?

COLLINS: For many years, Martha used her home in Westport as her TV studio until neighbors rebelled.

BYRON: They went crazy. You were getting 16-wheeler tractor trailer trucks coming up here. Sometimes there were traffic jams. That's her house right there.

COLLINS: Eventually, the neighborhood became hostile.

BYRON: This is like the DMZ in Beirut. These walls just arose. That next beach over is where we're going to go. People in this area, plenty of them would tell you, she comes down here and walks around here at 4:00 in the morning with her dogs.

BRADY: It's poignant. It's well known that she has all these homes that she lives in alone with her many dogs and pets, and she may have all these houses but I doubt she spends much quality time in them because she's too busy.

COLLINS: Coming up next on PEOPLE IN THE NEWS, Martha stays focused on business but an insider trading investigation wreaks havoc on her image.

TOOBIN: I think she's been stunned at how much joy so many people have taken at her misfortune.





COLLINS: For Martha Stewart, it seems business is everything and everywhere. Stewart has found the road to fortune wherever she has traveled.

BRADY: I think the temptation for any successful entrepreneur is to always go global.

COLLINS: Her marketing vision also included K-Mart, a company that recently emerged from bankruptcy. STEWART: OK, girls.

COLLINS: Stewart has been associated with K-Mart since 1987 and she's been very successful. Her goal has been to bring affordable style to the masses.

KADIEC: There's a reason that she was successful and the stuff that she has created people like.

STEWART: It's good, it's useful, it's appealing, it's attractive and it's cheap.

COLLINS: Even as K-Mart struggled through financial difficulties, Stewart stuck by the company.

STEWART: It's pretty hard to run out on a partner that's down. You know that's not our style.

COLLINS: Now, Stewart is hoping people don't run out on her. The celebrity has been indicted on charges stemming from her sale of ImClone stock. Stewart and former ImClone CEO Sam Waksal shared a broker, Peter Bacanovic, who now also faces charges of obstruction of justice and perjury.

KADIEC: Her defense has been that she had a standing sell order at $60 and when the stock fell below $60, her broker was supposed to make the trade. You know she's been standing by that story. Her broker is standing by that story. The only reason that it's not holding is because there are other people at Merrill Lynch who investigated and couldn't find any proof that that was actually the case.

COLLINS: After Stewart was charged by federal authorities Wednesday, her lawyers issued a statement in which they said: "Martha Stewart has done nothing wrong. The accusation that Martha Stewart sold her ImClone shares based on inside information has proven to be false."

KADIEC: If she lied, then that is the obstruction of justice charge and that's the criminal side. That's where the prison time comes in.

COLLINS: For Stewart, the fallout from the past year has taken a tremendous toll.

TOOBIN: Martha Stewart told me that the investigation itself had cost her about $400 million in decline in her stock, legal fees, and lost business opportunities.

COLLINS: Ironic, considering that the sale of her ImClone stock resulted in a gain of less than $50,000.

KADIEC: She'll never fully recover. You know it's almost like O.J., you know, you get off the hook but are you really off the hook because people always believe you were guilty and it's hard to win back that sort of brand equity that she's lost. COLLINS: Stewart is vowing to clear her name of the charges.

TOOBIN: She is so focused and so determined that this investigation, while terribly upsetting, has not been something that has stood in her way. As only she would, she said look I don't lose any sleep. I still sleep my three or four hours a night.

COLLINS: But he says Stewart is still taken aback by the reaction to her legal troubles.

TOOBIN: I think she's been stunned at how much joy so many people have taken at her misfortune. She doesn't quite understand that the perfectionism that made her so famous also makes people say, ah, isn't it fun to see someone like that have a big, big problem.

COLLINS: A perfectionism reflected in even the smallest details of Stewart's life.

TOOBIN: Martha doesn't like to talk about how unpleasant things have been but you can get signals of it in surprising ways. When we sat down to lunch, she had put out these beautiful chopsticks which I commented on and she said, "You know, in China the person with the thinnest chopsticks has the highest social status and, of course, I had to get the thinnest chopsticks." Then she paused and said, "That's why people hate me."

COLLINS: Love her or hate her, Martha Stewart has tied every aspect of her image to her business. Even her daily calendar is turned into a marketing tool.

BYRON: She said to me once that, "My life is the Truman Show" and what she meant by that is I'm always on and from the time I get up in the morning until the time I go to bed, the whole world is watching.

STEWART: Hello, everyone. Did you get the ginger from Morocco and the cinnamon from Sri Lanka? We're making root beer next week. I need birch bark. My limo driver was late. Get a new one.

COLLINS: Millions of people watched a very different version of Stewart's life when NBC ran the movie version of Byron's book, "Martha, Inc." Cybill Shepherd portrayed Stewart as a brittle control freak. It's an image Stewart disputes as inaccurate.

TOOBIN: She said to me, "I've never not been nice to anyone." Look, who among us could even say that but for her to say it shows that she really in part at least doesn't get how she's viewed in the world.

COLLINS: A world that continues to watch the scandal unfold (unintelligible) by a media feeding frenzy.

TOOBIN: This experience has really been about the downside of perfection because she built her whole business on the idea that you could create a perfect environment. Well it turns out her environment wasn't so perfect, and people are enjoying watching that. COLLINS: And for Martha Stewart, that's not a good thing.


ZAHN: In addition to the federal indictment, the SEC filed a separate civil case this week charging Martha Stewart with insider trading, charges she also denies.

ANNOUNCER: When PEOPLE IN THE NEWS returns, the prince of sleeping darkness gives his views on relationships.

OZZY OSBOURNE: I hate these people that go oh, we've been married 56 years and we've never had a bad word. They must have been living in a different planet.

ANNOUNCER: The rock and roll love story of Ozzy and his Osbournes, that's next.



ZAHN: Welcome back to PEOPLE IN THE NEWS. It isn't Ozzie and Harriet but it's often fun to watch. The Osbournes are coming back this week for yet another season and much continues to change for Ozzy, Sharon, Kelly and Jack.

They'll almost certainly still be foul-mouthed and frantic, but they are facing some serious new challenges. Life is growing more and more intense for America's favorite dysfunctional family with plot twists that scare even the Prince of Darkness himself. Here's Bill Hemmer.


O. OSBOURNE: A little bit like Conan the Barbarian on LSD.

BILL HEMMER, CNN CORRESPONDENT (voice-over): It's been a strange and eventful couple of years for the shock rocker who once asked us to bark at the moon. This was no more evident than at last year's Press Club dinner in Washington, D.C.

GEORGE W. BUSH, PRESIDENT OF THE UNITED STATES: What a fantastic audience we have tonight, Hollywood stars, Ozzy Osbourne. Ozzy, mom loves your stuff.

HEMMER: Quite a compliment from the former Texas governor, especially considering that Ozzy was arrested back in 1982 for urinating on San Antonio's Alamo, but that's what happens when you get off the "Crazy Train" and became America's favorite television father.

Ozzy and his brood, wife Sharon, son Jack, and daughter Kelly became unlikely stars on last year's surprise MTV hit, "The Osbournes."

TODD GOLD, SENIOR EDITOR, "PEOPLE MAGAZINE": I was talking to Sharon and we were both laughing at the success of the show and she said, "Can you believe this after all these years Ozzy finally makes it as a comedian."

O. OSBOURNE: Oh, guy, you're now going to be dead if you touch this chicken. I like warming my butt by the fire.

HEMMER: Viewers were asked if you were stranded on a desert island, which Osbourne would be the most fun to have company with. Well, 45 percent said they'd pick solitude.

S. OSBOURNE: (Laughing.)

KELLY OSBOURNE: This is my 15 minutes and I'm taking it for what it's worth.

HEMMER: But 2002 was not all good times for the Osbourne family. Last summer, family matriarch Sharon announced to the world her colon cancer diagnosis. The news devastated Ozzy in what seemed to have been a pattern in a career that has spanned three decades.

There are some who think that your husband is cursed.

S. OSBOURNE: He's a survivor like I am. He's not cursed. He's blessed. I mean we both are.

HAMMER: It's been a long, hard road for the "Blizzard of Oz." John Michael Osbourne was born in the working class town of Birmingham, England on December 3, 1948. He was delivered in one of the small bedrooms of his parents' home at 14 Lodge Road in a lower class section of the city.

JASON FINE, SENIOR EDITOR, "ROLLING STONE": Ozzy grew up in a very poor neighborhood and his family didn't have much money. I mean, you know, his mother had to stretch meals and they didn't have new clothes in the wintertime. Ozzy sees himself as a working class guy.

HEMMER: John first got his nickname Ozzy on the playgrounds here at his first school, Prince Albert (unintelligible). Ozzy would quit school at the age of 15 and take random odd jobs around the working class town.

FINE: His dyslexia hurt his ability to do well in school and he dropped out and I think that he carried around that feeling of being, you know, the class dummy for a long time.

HEMMER: Ozzy could not hold onto work long and soon turned to a life of petty crime. He was arrested for breaking and entering shortly before his 18th birthday. Unable to pay the fine, he was sentenced to three months in the Winston Green (ph) prison. It was inside these walls that he got his first tattoo, his trademark Ozzy across the knuckles.

After serving just six weeks of his sentence, Ozzy decided to give up crime and labor jobs and try a career in music. He wanted to model that career after four other working class Brits. O. OSBOURNE: Well, I started loving the Beatles. I wanted to be a Beatle yet our music -- my music is nothing like the Beatles, you know.

HEMMER: He was asked to join former classmate Tony Iommi as well as Geezer Butler and Bill Ward to form what would become the heavy metal group Black Sabbath.

The band would score big with what would become metal standards like "Paranoid" and "Iron Man." But with rock stardom came the rock lifestyle and a descent into addiction.

O. OSBOURNE: We were all so messed up on drugs and alcohol (unintelligible). You know we were young kids. We believed in the myth of being a rock star.

HEMMER: The drugs would begin to take a toll on the band's success.

FINE: Ozzy once said, you know, at first we were a rock band that did coke. Later on we became a coke band that did rock.

HEMMER: When ego and bickering became overwhelming, Ozzy left Black Sabbath in 1979. After the breakup, Ozzy locked himself inside of Le Parc Hotel in Los Angeles. He drowned himself in junk food, alcohol, and hard drugs. In the midst of this binge, Ozzy got an offer he could not refuse from manager Don Arden's daughter, Sharon.

FINE: Sharon came and Ozzy was supposed to have some money to give to Sharon but instead Ozzy had spent all that money on cocaine and Sharon really chewed him out for it but that was the beginning of their relationship.

O. OSBOURNE: And she said to me, "You clean your act up and get rid of all these half eaten pizzas at the room and empty beer bottles and the vodka bottles and all these drug paraphernalia. I want to manage you." And, I went, "What do you manage me for?" And then shortly after that, I fell madly in love with her.

S. OSBOURNE: In fact, the best thing that ever happened for Ozzy was to get fired from Black Sabbath.

HEMMER: Sharon became Ozzy's manager and a romance soon developed. The two would become engaged and marry in Hawaii on a date that holds a different meaning for most Americans.

You got married on July 4th?

S. OSBOURNE: Yes, we did.

HEMMER: And the reason was because you wanted to make sure you picked a date that he would remember?


HEMMER: Is that a true story? S. OSBOURNE: It's true. On July 4th there's fireworks and Ozzy loves fireworks, so I thought it's a good day because there's always a celebration and it's a great day to get married on.

HEMMER: The celebration would continue. Sharon got Ozzy a new recording contract, officially starting his solo career. Ozzy was paired with guitar prodigy Randy Rhoads and the two would become musical soul mates releasing "Blizzard of Oz" and "Diary of a Madman."

S. OSBOURNE: He was so patient with Ozzy and nurturing that he brought out the best.

HEMMER: Both albums would go multi-platinum. While on tour, Ozzy's life and reputation though would change forever. In Des Moines, Iowa, a concert-goer threw a live bat on stage. Ozzy, thinking it was made of rubber bit its head off.

S. OSBOURNE: It's something that was a complete and utter mistake and then we're like lying in bed and it's on the morning news and we're laughing and we're like why would they put this on the news it's so stupid?

HEMMER: When PEOPLE IN THE NEWS continues, just as Ozzy hits a professional high, a tragic accident puts his career in jeopardy.




HEMMER: In 1982, Ozzy Osbourne was on the top of the heavy metal world. His solo career had skyrocketed and his live shows were bringing him notoriety and tons of money but that would all change on one fateful evening.

In March of 1982, while en route to Orlando, Florida to continue the "Diary of a Madman" tour, a plane carrying 25-year-old guitarist Randy Rhoads crashed while joy riding in Leesburg, Florida. The pilot clipped Ozzy's parked tour bus and crashed into a nearby house.

S. OSBOURNE: You lose your best friend and it's like you can never replace it. You can't forget it. It's something that will always haunt, I know, me and Ozzy for the rest of our lives.

HEMMER: Ozzy struggled on, enjoying some moderate success in the '80s with songs like "Miracle Man" but he was unable to duplicate the success that he achieved with Rhoads.

O. OSBOURNE: When Randy died in that tragic air crash and I thought it was all over again when my father died. For every hill I climbed I fell down two.

HEMMER: While still a major force in rock music, the '80s would be a turbulent time for Osbourne. He was sued by several families across the country who claimed his song "Suicide Solution" prompted their children to kill themselves. The lawsuits were eventually dismissed for lack of evidence but Ozzy's growing addiction to booze and hard drugs would be an even bigger threat to his career.

O. OSBOURNE: You go into a center, like the Betty Ford Center, and come out a new man. Well, they give you the tools in there but if you slip, you slip. It's like anything, you think (unintelligible). But when you have one, you have two, you have ten, you start again, you know.

HEMMER: A key motivation for keeping Ozzy on the wagon, his three children, daughter Amy (ph), born in 1983, Kelly in 1984, and son Jack in 1985, but it would not be enough and Ozzy's inner demons almost landed him in jail.

FINE: Yes, in 1989 Ozzy and Sharon had a bad fight. Ozzy was drunk. He strangled her.

HEMMER: Sharon called the police and Ozzy was arrested and charged with assault. The charges were later dropped on the condition that Ozzy check into treatment for what was hoped to be the last time.

With a new found sobriety, Ozzy hit new highs in his career with the release of "No More Tears" his most mature work to date. Concert festivals like Lalapalooza then were making big money at the time so Sharon and Ozzy put together the heavy metal carnival, simply known as Ozzfest.

LARRY HACKETT, ASSISTANT MANAGING EDITOR, "PEOPLE MAGAZINE": (Unintelligible) is the kind of lifetime of festivals, you know, the Ozzfest is the head-banger festival.

HEMMER: While Ozzfest was successful and drew out the legions of Ozzy's hardcore fans, mainstream America was still wary of one of heavy metal's darkest stars until an appearance on a popular MTV show changed that.

HACKETT: The Osbournes had been on a TV show called "Cribs" and they were hysterical.

HEMMER: MTV, the pioneer of reality television along with Sharon Osbourne came up with an idea to play off the well received "Cribs" appearance. The Osbourne family would be captured in their daily lives, a simple premise that took on a life of its own.

BRIAN GRADEN, PRES. OF ENTERTAINMENT, MTV AND VH1: After we saw the footage for about the first five or six episodes and we realized it all really hinged on humorous moments.

HEMMER: The Osbournes would go on to become television's first reality comedy and become MTV's biggest hit ever.

GRADEN: I mean it's bigger than any MTV show in MTV's history so you can't quite imagine that. It's still a little surreal to all of us.

HEMMER: On average, five million viewers tuned in every Tuesday night to capture a glimpse of the rock and roll royal family.

HACKETT: It's in its banality that people find it hilarious.

HEMMER: It's been in the humor, intentional or not, that the country has seen a softer side of the prince of bleeping darkness. While Ozzy's antics as a homebody were taking over pop culture, a former neighbor has seen it all before.

PAT BOONE, FRIEND AND FORMER NEIGHBOR: We lived next door to each other three years, never any real problems at all, and then I met Sharon and I met the kids. I never heard the language that I hear on their show. I don't know which, whether Ozzy or Sharon said don't use the language when Pat Boone's over here.

One of my fondest memories was -- when they lived next door to me was riding bikes with Sharon in the afternoon on the sidewalks through Beverly Hills, and since Ozzy has a balance problem she just towed him behind her bike in a wagon.

HEMMER: It's been this dual side of Ozzy that's garnering the biggest laughs. Rock star wild man meets middle-aged father.

HACKETT: So I mean he still maintains this stage persona of being this kind of, you know, warlock, but it's so incongruous to the way he really lives his life, which is being a dad in his early 50s who happens to be covered in tattoos.

HEMMER: With the outrageous and unexpected success of the show came instant celebrity for the entire Osbourne clan. Merchandise hit store shelves. Magazines across the country were all about Ozzy and a new family album was released featuring a cover of "Papa Don't Preach" by Kelly Osbourne, produced by her younger brother Jack.

And, Kelly has a new album that hit the shelves, called appropriately enough, "Shut Up." But Kelly has no reservations on how she got her record deal.

K. OSBOURNE: Without the show I would not have a recording contract. I wouldn't be doing any of this.

HEMMER: But the highs of the new found success would be short- lived. When Ozzy Osbourne's story continues, the foundation of the family is shaken when Sharon makes a shocking announcement.

S. OSBOURNE: Ozzy is not doing too good right now. He's very delicate because of what I'm going through.





O. OSBOURNE: It's good to be the (expletive) king. HEMMER: With the success of a new television show and last year's Ozzfest tour getting ready to kick off, things were looking great for Ozzy Osbourne. He was sober. He was rich and he was surrounded by a family who loved him. But once again, Ozzy's high would hit a low. That July, Sharon Osbourne, Ozzy's longtime manager, wife, and best friend, announced to the world that she had been diagnosed with colon cancer.

UNIDENTIFIED MALE: Every fiber of Ozzy was shaken when he found the news. He had to be sedated for a while.

HEMMER: Sharon would have to undergo rounds of chemotherapy all summer. Ozzy took some time off from his headlining duties on Ozzfest to tend to his wife. Ever the rock, Sharon faced cancer head on.

S. OSBOURNE: When you go in there and there are people so much wiser than me and it's like how lucky am I that I've got such a great support system?

HEMMER: Even with Sharon trying to make things as easy as possible on her husband, he was still a mess. His struggle with sobriety would be tested again.

S. OSBOURNE: Ozzy's not doing too good right now.

HEMMER: Drinking?

S. OSBOURNE: Drinking and he's very delicate. He's like dealing with it the best he can.

HEMMER: Despite Sharon's illness, it was business as usual for the Osbourne family, though pushed back filming commenced last fall on a second season of "The Osbournes."

S. OSBOURNE: Some days when I'm feeling really bad I'll say I just can't do this anymore and then you wake up and you see the crew and then, you know, you snap out of it.

HEMMER: But a larger question loomed, how could comedy come out of chemotherapy treatment?

GRADEN: Of course Sharon is dealing with her diagnosis and her illness, but what is interesting is that their humor remains the same.

HEMMER: And the humor did remain the same. The show came back with a vengeance last fall chronicling Ozzy and Sharon dealing with cancer and the kids coping with a new found celebrity. While still one of cable's top-rated shows, ratings for the second season slid.

S. OSBOURNE: I'm not banking, you know, my whole life on being, you know, number one rated show.

K. OSBOURNE: I'm having a nervous breakdown.

S. OSBOURNE: The bubble will burst. HEMMER: This year, more ups and downs. Sharon announced in April that her colon cancer was in remission but just weeks after that announcement, son Jack entered drug and alcohol rehabilitation in California. His family said that his party lifestyle had caught up with him.

Now, with a third season set to start, will Ozzy's role as a family man change his image in the annals of heavy metal madman?

FINE: I think Ozzy's always going to be the guy who bit the head off a bat, you know, a crazy, drug-taking, hard drinking, hard living, rock and roller. I think what the show does is it also shows that you might be those things but you also might be a pretty great dad too.

O. OSBOURNE: I wouldn't be here now if it wasn't for my wife. I mean I always loved my wife but sometimes I don't like her and sometimes she doesn't like me, you know, but we love each other, you know. It's just I hate these people that go oh we've been married 56 years and we've never had a bad word. They must have been living in a different planet from each other.

HEMMER: Ozzy Osbourne's life has been filled with peaks and valleys, incredible highs crashing into devastating lows, a manic life grounded in family values.

BOONE: Ozzy's not going to like my saying this but he's a very tender, gentle man. This is a guy whose world revolves not so much around music as around his wife.

O. OSBOURNE: Rock and roll!

FINE: Part of the legacy of Ozzy Osbourne, you know, is a cautionary tale. It's also, you know, a tale that includes family love, you know, and a lot of good things.

HEMMER: It is a tale that continues to unfold. There's no telling how long the Osbourne phenomenon may last but the family's loyal following will always be screaming for more and so will Ozzy.

O. OSBOURNE: Sharon!


ZAHN: Despite problems at home, Sharon's recovery and Jack's rehab, the show goes on for Ozzy. He's expected to kick off the newest Ozzfest tour later this month in San Antonio, Texas.

That's it for this edition of PEOPLE IN THE NEWS. I'm Paula Zahn. Thanks so much for joining us, hope to see you again next week.


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