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Apple Chairman Steve Jobs Dies

Aired October 5, 2011 - 22:00   ET


ANDERSON COOPER, CNN ANCHOR: Good evening, everyone. It is a very sad moment anywhere anyone has an iMac, an iPhone or an iPad, sad anywhere anyone remembers the first time they saw "Toy Story" or put Beethoven's Ninth Symphony in their coat pocket, or unwrapped their first Apple II back when a computer was that thing with paper punch cards at the office.

In short, it is a sad moment just about everywhere tonight. Apple co-founder Steve Jobs has died. He was 56 years old. He had been in ill health for quite some time, having battled pancreatic cancer and the complications of it for years.

Earlier tonight, the family released a statement.

It reads in part: "Steve died peacefully today surrounded by his family. In his public life, Steve was known as a visionary. In his private life, he cherished his family. We are thankful to the many people who shared their wishes and prayers during the last year of Steve's illness."

All around the world and all around the Web, tributes have been pouring in all night for the man who's been called Henry Ford, Thomas Edison, Willy Wonka and P.T. Barnum all wrapped up in one.

From President Obama tonight: "The world has lost a visionary. And there may be no greater tribute to Steve's success than the fact that much of the world learned of his passing on a device he invented. Michelle and I send our thoughts and prayers to Steve's wife, Laurene, his family and all those who loved him."

From partner and adversary and partner again Bill Gates: "The world rarely sees someone who has had the profound impact Steve has had, the effects of which will be felt for many generations to come. For those of us lucky enough to get to work with him, it's been an insanely great honor. I will miss Steve immensely."

The tributes are pouring in on Twitter as well, so many that the service has been jammed on and off throughout the evening. Throughout the hour tonight we will be talking to a lot of people who can fill in the picture of what Steve Jobs would likely have called an insanely great life.

But we begin tonight with the one person who was there at the very beginning, Steve Jobs' partner in the creation of Apple Computer, Steve Wozniak. He joins us now by phone. Steve, my condolences to you.

Obviously, you have lost an old friend. What went through your mind tonight when you heard the news?

STEVE WOZNIAK, CO-FOUNDER, APPLE: Hi, Anderson. Thanks for your feelings.

I'm a little bit like awestruck, just dumbfounded. I can't put my mind into gear, can't do things. It's kind of like when John Lennon died or JFK. I don't think hardly anybody else, maybe a Martin Luther King. It's sort of like, oh, you're just -- like, there's a big hole left in you. And it's very hard to go back and touch on all the -- reflect on all the feelings, what it means.

And you have already said what he did. Everyone knows what he did. How much life he brought to the world. And I think if he had a goal, he certainly far, far overachieved any goals he had from the start of things.


COOPER: What do you think it was that drove him?

WOZNIAK: ... admirable life. And you know what, I think that Steve Jobs would have had hopes and visions for the future. And he set up Apple Computer really to continue on in his dreams. And I hope that Apple always has, finds great leaders like him.

COOPER: What do you think it was that drove him? Because, you know, some people create things, but time after time after time, he changed the way we think about technology and the way we interact with it. He was constantly innovating. What was the drive?

WOZNIAK: A lot of young people that have big business successes have a lot of power to do things. And a lot of them just sort of keep going along with sort of the status quo and the way it is.

And Steve really didn't. He's always developed new things and be ahead of the world, and essentially be sort of a number one in that way and just applied good thinking and the result of it is he made a lot of people happy. How many times can you remember products from a company that just made you happy every time you used them?

When I grew up, maybe it was the television, nothing else. So I think that's why you say all the Twitter and the feeds and the e-mails and everything is just pouring in. So many people are just so thankful for the life that Steve Jobs largely brought us, you know, in the way he conducted Apple Computer.

COOPER: Can you tell us about those early days when you -- you first met -- you were both working at Hewlett-Packard, right?

WOZNIAK: Actually not. Steve had kind of a summer job as an intern there. I was working at Hewlett-Packard designing calculators. And we were just -- you know, that's what I really need time to think about, though, such important times, you know, the concerts you went to together, the times you stayed up all night, the times you talked about a project, something you might build.

And I was kind of the big designer/builder and Steve would be off in college and he would come and see something I developed and then we would go find ways to sell it. And he was always looking for ways to turn things into business. And so -- and he knew how to spot the good from the bad.

So all the things -- so many things he left with me, impressions, values, ways that I try to do -- so many times, I try to think the way Steve Jobs would think, right from back in those early days. And it's just so, so, so much, so much. I mean, I'm just feeling everyone's life in the world right now is...



WOZNIAK: ... so much.

You think of a lot of even political leaders, they don't have much positive effect on our lives, not in my opinion, you know, economists and this and that. But here is a guy that created tools that everyone in the world, billions of people, just love and feel happy about and good about.

And the only times we ever say, oh, my gosh, a president really made a big difference in my life is because we're on their side politically and we can't even remember their name.

COOPER: What was it like when you -- you guys were literally from everything I have read working in a garage building the first personal computer. Did you know what you were about...

WOZNIAK: It's a little different from that. But we had a year in a garage where basically it means working out of your home because we had no money. That's one of the things that makes Steve very popular in people's eyes.

A lot of people want to believe that just dreams and good thinking and taking the world somewhere else, and you did (AUDIO GAP) came from almost nothing just being a youngster. But look at the people who started a lot of these companies like Facebook and Google, similar stories.

So, yes, we would just -- we had no money at all to put into our business. We would just go out there and soldering irons and hook things up, Steve would be on the phone making calls, buying parts, finding sales, talking to people, raising money eventually. All those little things you do was just -- was basically done out of our garage and our homes and our cars and our pockets. And we had nothing.

COOPER: Did you know what it could become? Did you know how important what you were doing was or would be? WOZNIAK: We felt it was unbelievably important, but we never could have envisioned it would grow to what it is today, that it would be such an important part of everyone's life in so many ways.

Basically, the computer and all these follow-on products are ways of communication, enhancing communication between people. Even when you start out with just being able to print a document on a real printer, that's communication.

And what we never saw, that everything in life that you used to do a different way, now you were going to be kind of sitting at a computer keyboard or iPad today or an iPhone and transacting your business of life. No, and we couldn't even see that you would ever be able to store a song in the amount of memory that would be in a computer.

The early spark, the early spark, though, was just you take the technology of today, you kind of turn it into tomorrow's technology. And that's where we were at, and Steve was just always, always pushing for, can you do this, can you do that, can you do that, beyond what the engineer was really capable of doing. But you can get the engineers to say, yes, I can, yes, I can, and eventually it would get done.

COOPER: Did you know, too, that he would be such a good businessman? Did you know that he had -- it was beyond just being...

WOZNIAK: I don't think anyone that knew Steve way back in the early days would have said that.

And even when he left Apple, departed Apple on sort of unfavorable terms for a while, I think when he came back, he really had improved as far as a businessman, understanding importance of operations and not just spending money like it's incident, but running a company like it's a company and making the right decisions.

You can't sell something that doesn't do the right job so -- but, anyway, that's what he was. But everybody knows what his legacy is. Will it get replaced or not? Is there a hole that can't be replaced? You know, you sort of think of, like I mentioned, John Lennon dying. And, oh, my gosh, what will we do now? Where will we find another one?

COOPER: A lot of people tonight have been comparing him to basically sort of our time's Thomas Edison. Would you agree with that?

WOZNIAK: Thomas Edison was more the guy that was in the laboratory with the tools. So I think of other types of inventors in that category.

Steve would be more with his mind being able to think and throw out ideas and inspire people and know what was possible and know who was telling him stuff that was really doable and what wasn't, good engineers. He was just a really good judge of people and humanity, the people using the products and the people building them, and so more almost on a psychological basis. And I don't think of Edison that way.

COOPER: It's interesting, because...

WOZNIAK: Steve was kind of like a lot more than that.

It's very important that the person at the top of a company making technology products understand the technology, understand what the different low-level devices and technologies and chemistry and physics and what companies are making the components you make your products out of. You have to have a good understanding of that.

And Steve did have a good understanding of the technology. He used to always say he wasn't a technologist. No, he didn't sit down and write the programs himself, but he could sure as heck apply the great management techniques to get the best out of any programmer they had. And they were the best in the world.

COOPER: He had studied calligraphy for a time, and the beauty of the products that he created is just extraordinary. And that was really important to him, wasn't it?

WOZNIAK: Well, the Macintosh was the first time that instead of having every character had a predefined little shape out of a few dots, it could be created like a picture, painted. Every single character of every word was painted.

And that sort of fell in line a little bit along the lines that creativity was a good influence -- I mean -- I'm sorry -- calligraphy was a good influence on that in his background. And so was when he prepared our first ads when we were just two people in a garage, preparing the first ads for the Apple I and II. And he would go down and work with the lady that could bring up four lines of text on a screen and choose a few fonts, this idea of font.

And his idea was you get influenced by these things at one point in your life and years later you turn them into something that is good and useful to people. And it's that kind of thinking that has kind of pervaded the company ever since.

COOPER: Well, Steve, again, I can't imagine what it's like for you tonight. And I just wanted to thank you very much for talking with us and sharing the Steve you knew with the world tonight. Thank you.

WOZNIAK: Well, I thank you, and I wish you a good night. I hope you sleep well.

COOPER: Thanks, Steve Wozniak.

WOZNIAK: Bye, Anderson.

COOPER: Bye-bye.

When we come back, the creation of Apple and all the high points since then in pictures that are now part of history. I really want you to see this piece that we have put together, because it's extraordinary just to see all of the things that Steve Jobs has given to all of us.

And you're going to hear Steve Jobs in his own words ahead tonight.


COOPER: The breaking news tonight: Apple's Steve Jobs has died. He was just 56 years old, had battled cancer for years.

We're left though with his incredible legacy and his words. Take a few minutes and watch this.


STEVE JOBS, CO-FOUNDER, APPLE: Today, for the first time ever, I would like to let Macintosh speak for itself.

COMPUTER VOICE: Hello. I am Macintosh. It sure is great to get out of that bag.



JOBS: We think a lot of them are going to get into the home. But we like to say they're going to get there through the garage door. People are going to bring them home over the weekend to work on something. Sunday morning, they are not going to be able to get their kids away from them and maybe someday they will even buy a second one to leave at home.

The strangest thing about Apple is it hasn't had a good consumer product. Here's one of the best consumer brands in the world, and they haven't had a compelling product under $2,000. And the one we introduced today, the iMac, is incredibly sweet. So I think it is going to make a big difference.

This $1,299 product is faster than the fastest Pentium II you can buy. You can go out and buy a 400 megahertz Pentium II and this thing smokes it. And so it's amazing. And the market has never had a consumer product this powerful and this cool-looking.

What is iPod? -- iPod is an MP3 music player, has CD-quality music, and it plays all of the popular open formats of digital music. But the biggest thing about iPod is it holds 1,000 songs. Now, this is a quantum leap because for most people it's their entire music library.

This is huge. The coolest thing about iPod is that whole -- your entire music library fits in your pocket.

I have got a pocket right here. Now, this pocket's been the one that your iPod's gone in, traditionally. The iPod and the iPod Mini fit great in there. You ever wonder what this pocket's for?

(LAUGHTER) JOBS: I have always wondered that. Well, now we know, because this is the new iPad Nano.


JOBS: Today, Apple is going to reinvent the phone, an iPod, a phone, and an Internet communicator.

An iPod, a phone -- are you getting it?


JOBS: These are not three separate devices. This is one device. And we are calling it iPhone.


JOBS: The question has arisen lately, is there room for a third category of device in the middle, something that's between a laptop and a smartphone?

And, of course, we have pondered this question for years as well. The bar is pretty high. In order to really create a new category of devices, those devices are going to have to be far better at doing some key tasks. And we call it the iPad.

And what this device does is extraordinary. You can browse the Web with it. It is the best browsing experience you have ever had. It's phenomenal to see a whole Web page right in front of you and you can manipulate with your fingers. It's unbelievably great, way better than a laptop, way better than a smartphone.

For 2010, we're going to take the biggest leap since the original iPhone.


JOBS: And so today, today, we're introducing iPhone 4, the fourth-generation iPhone.

Stop me if you have already seen this.


JOBS: Believe me, you ain't seen it.


JOBS: You have got to see this thing in person. It is one of the most beautiful designs you have ever seen.


JOBS: Hey, Johnny.

(CHEERING AND APPLAUSE) JOBS: I grew up here in the U.S. with "The Jetsons" and with "Star Trek" and communicators and just dreaming about this, you know, dreaming about video calling, and it's real now.

Good morning.


JOBS: Thanks for coming.


JOBS: Thank you. Thank you.

We're going to introduce today iPad 2, the second-generation iPad. It is an all-new design. It is not a tweaked design. It's not got marginal improvements. It's a completely new design. And the first thing is, it's dramatically faster.

One of the most startling things about the iPad 2 is it is dramatically thinner, not a little bit thinner, a third thinner. And that is iPad 2.


JOBS: As always, I'd also like to thank everyone's families, because they support us and let us do what we love to do.

So thank you very much to our extended families out there who make it possible for us to work our tails off making these great products for you.


COOPER: Steve Jobs, he has brought us all so much over the years.

Dan Simon joins us, along with 360 M.D. Sanjay Gupta, also Andy Serwer, managing editor of "Fortune," and on the phone, Ronald Wayne, Apple's third and sometimes forgotten co-founder.

Sanjay, I just want to first talk to you about what Steve Jobs die of, pancreatic cancer?

DR. SANJAY GUPTA, CNN SENIOR MEDICAL CORRESPONDENT: Yes. He had a sort of variant. It was a type of cancer known as a neuroendocrine tumor. It's a tumor specifically of some of the cells in the pancreas that make various hormones like insulin, for example.

You know, you saw that speech he gave at Stanford. He talked about when he was diagnosed they found a lesion in his pancreas. They thought it was an aggressive form of cancer. They did a biopsy. And he describes the doctors literally crying when they got the results back because it wasn't the most aggressive form of pancreatic cancer, but rather this neuroendocrine tumor. But the numbers are still tough even with this variant. With pancreatic cancer, one-year survival rate, Anderson, is about 20 percent, with a neuroendocrine tumor, five-year survival rate around 50 percent. So the odds were sort of stacked against him. But eight years later now, we're talking about, and he was high-functioning really the whole time. He really fought like crazy for eight years.

COOPER: Yes. The weight loss we saw, that was all part of this obviously.

GUPTA: Yes, I think so, for a couple of reasons. One is just the cancer. Two is that the pancreas also controls your digestive enzymes, for example, your diet, and then the hormones from the pancreas as well can also cause the weight loss.

He talked about he was somewhat vague about exactly what he had, but he did talk about this hormonal imbalance at one point, which was really what -- this is what he was describing.

COOPER: Ron, when was the first time you met Steve Jobs?

RONALD WAYNE, CO-FOUNDER, APPLE: At Atari, when we worked together. He was a consulting engineer for Atari. And I was the chief draftsman and product development engineer.

COOPER: I want to extend my condolences for the loss of your old friend.

What are your thoughts tonight as you remember Steve Jobs?

WAYNE: My memory of Steve Jobs was actually the roots of a man that we have all known from then to now, a person with a most focused intent on whatever it was that he wanted to accomplish. He dealt with the world as a wonderful and enjoyable plaything and tool that he could work with.

And, of course, he had the mental capacity to organize, to keep things together, to organize people. And it was a talent that showed up then and was magnified as he continued with the development of the Apple corporation.

COOPER: What do you think it was -- and I have asked this question to a lot of people tonight. But I'm always fascinated by what drives people. Ronald, what do you think really drove Steve Jobs to just continually -- to continue to innovate and innovate and innovate?

WAYNE: Excitement with the ideas that kept coming to him, with his view of the world and how he thought it fitted together and what could fit into it.

COOPER: Andy, you met him had on and off over the years, had some encounters, some run-ins, some good times. Your thoughts tonight?

ANDY SERWER, MANAGING EDITOR, "FORTUNE": Well, you know, this is a guy -- I mean, it's hard to overstate his importance to business, but not only business, Anderson, but also to culture and society, to our country.

I mean, I don't think that's overstating. Is he one of the five most important people in America, one of the 10 most important? He's up there, just how he transformed how we communicate, how we use technology, how we watch movies, how we shop, how we look at products.

And, you know, when you start to add all that up, it's the legacy of a pretty incredible and a pretty important guy. And I think about, you know, how he's changed technology and the technology business. And when he came back to Apple famously in 2000, this was a company that was at death's door, and it was just a little irritant to the other big technology companies.

And then all of a sudden it starts to gain momentum with the introduction of the iMacs, and then the iPad, the iPhone, the iPod. And it starts to dominate and starts to take the lead on HP and Dell and Microsoft and Sony, which used to dominate the consumer electronics business. Remember the Walkman.

COOPER: I remember it well.


SERWER: They just totally got -- and they totally got blown out of the water. They dominated that business. Apple took over the whole thing.

COOPER: Dan Simon, you have been covering this for a long time. Your thoughts tonight.

DAN SIMON, CNN CORRESPONDENT: Well, I actually had a chance to meet Steve Jobs last summer after he unveiled the MacBook Air, the new MacBook Air.

And I learned then at the time that he was no longer shaking hands, because I extended my hand. And he just said, nice to meet you. And I learned it was because he was taking anti-rejection drugs because he had a liver transplant in 2009.

I guess the thing that stands out for me is this constant wave of innovation, you know, the personal computer, the Apple II, the iPod, the iPhone, iPad, 30 years of success. But I'll also tell you that I don't recall Steve Jobs actually doing an interview in the last five years.

He rarely talked to reporters, at least on television. But the press just followed Apple, continues to follow Apple, unlike any other company we have ever seen. When he would hold these massive press conferences at the Moscone Center in San Francisco, it took on the vibe of a rock concert. People would stand in line overnight to get a good seat. And think of another CEO like that. I don't think you can.

COOPER: Yes. Andy, obviously, talking to you as well, but there's also going to be a book that Walter Isaacson has done with his cooperation, right?

SERWER: That's right. It's going to be coming out in November, and we are anxiously awaiting it because he cooperated with Walter. He wanted this to be a part of his legacy. And, you know, he told Walter that Walter could, you know, spend an amount of time, a certain amount of time with him, complete access.

And Walter told Steve that he would tell his story, warts and all, and so it's going to be very interesting to see. And I know that Steve really wanted to see this book. And it's very, very sad that he won't be able to see the finished product.

And Dan's right. I mean, his relationship with the press, of course, has had its ups and downs. He had all kinds of complicated relationships. He'd call people up on the phone and yell at them, myself included. But it was all about exercising power and trying to accomplish, you know, his vision, trying to make sure that he succeeded because he believed so much in his vision of the world of technology.

COOPER: Ronald, did he -- from the earliest days, was he convinced that his vision was the right one?

WAYNE: I don't think he ever doubted it.

Everything seemed so crystal-clear to him. It's almost as if he was out of place and time and could stand above the world and see what had been, what is, and what's coming. It was really quite amazing.

COOPER: What was -- I mean, did you know -- way back when you first met at Atari, did you know what he was capable of? Did you know that he would be such an excellent businessman, in addition to an innovator?

WAYNE: Well, his sense of drive was obvious, and he was going to get to whenever he wanted to go. And that was paramount in his nature and character.

But that was coupled with a monumental intelligence and, as I say, a huge foresight, so that when Wozniak built the personal computer circuit, which for Wozniak was a fun thing to do just for the sake of doing it, Jobs saw it immediately as the core product of an enterprise. And it was every effort that he could possibly make to make that happen, he did.

And then, of course, that was just the beginning, because his ideas were unlimited. Every time he came to the solution of a problem, it was -- it was faced with another problem he had to find a solution to. He came up with a new design. As soon as he was finished he knew another would follow.

COOPER: How -- Ronald, how does somebody like he innovate? I mean, if he's not a programmer, I mean, does he say, "Oh, I want a tablet"? Or, I mean, how does the process actually work?

WAYNE: I think he was principally a person of organization. He knew that there were certain skills that he didn't have. He got Wozniak to put the circuits together for the original computer. He recognized the skills in people and how to bring people together and to guide them in working together to achieve a common goal. That was a monumental skill that is not given to very many people.


WAYNE: It was given to him.

COOPER: Ronald Wayne, again my condolences on the loss of your old friend. And I appreciate you being with us tonight. And Dan and Sanjay, Andy Serwer, thanks again. Stick around.

Ahead, another look at Steve Jobs' remarkable impact, not only as an innovator but as an inspiring speaker. We're going to hear some really poignant words from his commencement speech at Stanford University in which he talks about death, next.


COOPER: Our breaking news tonight, Steve Jobs dead at the age of 56.

He once recruited a top executive to Apple by asking him, "Do you want to spend the rest of your life selling sugared water, or do you want to change the world?" Whether it came to products or words, Steve Jobs had the touch. That way -- that way with words held true over the years, including this moment speaking to graduates at his hometown university, Stanford.


STEVE JOBS, FOUNDER OF APPLE: My third story is about death. When I was 17, I read a quote that went something like, "If you live each day as if it was your last, someday you'll most certainly be right." It made an impression on me. And since then, for the past 33 years, I have looked in the mirror every morning and asked myself, "If today were the last day of my life, would I want to do what I am about to do today?" And whenever the answer has been no for too many days in a row, I know I need to change something.

Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life, because almost everything -- all external expectations, all pride, all fear of embarrassment or failure -- these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked; there is no reason not to follow your heart.

About a year ago, I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas. I didn't even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable and that I should expect to live no longer than three to six months. My doctor advised me to go home and get me affairs in order, which is doctor's code for "prepare to die."

It means to try and tell your kids everything you thought you'd have the next ten years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your good-byes.

I lived with that diagnosis all day. Later that evening, I had a biopsy, where they stuck an endoscope down my throat, through my stomach, into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying, because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery, and thankfully, I'm fine now.

This was the closest I've been to facing death, and I hope it's the closest I get a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept: no one wants to die. Even people who want to go to heaven don't want to die to get there.

And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because death is very likely the single best invention of life. It's life's change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it's quite true.

Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma, which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.


COOPER: Steve Jobs in 2005 speaking at Stanford. Not a university he graduated from. He didn't graduate from university.

Sanjay, it's so poignant, obviously, to hear him talk about death and to hear back then when he thought he was fine.

GUPTA: Yes. I listen to that, he had the operation. He had this tumor removed. He talked about the doctors literally crying when they saw the types of cells, because it was a variant, as he said, of pancreatic cancer. But even this variant, which is a -- which is called a neurodermal tumor, it's still a very difficult tumor to treat.

COOPER: And the pancreas does what? Because he in the speech admitted he didn't even know. And I have no idea. GUPTA: Which is something for him, because he knows seemingly everything. But it makes a lot of enzymes. It make the enzymes that helps digest your food. It also makes a lot of hormones including insulin, for example. So people who are diabetics, for example, have problems with their pancreas not making enough. It also in part can explain why someone is so wasted, loses so much weight because of that hormonal imbalance when people have problems with the pancreas.

There's no doubt there's the very aggressive forms of pancreatic cancer where, Anderson, the numbers are terrible. They say the one- year survival rate for some of the most aggressive forms, 20 percent survival at one year. Just 4 percent at five years. So that's what it sounds like he thought he had. Again, he had a variant. But even with the variant, the numbers, it's rare, so the numbers are harder to come by, but 24 to 50 percent, 25 to 50 percent, they say five-year survival. So eight years ago he was diagnosed, back in 2003.

COOPER: I mean, to think what he accomplished from the age of 21 to 56. Fifty-six is what he was when he died. Thirty more years, who knows what he would have accomplished.

Ali Velshi joins us now, as well. If you're just joining us, just -- it's hard to imagine what we have all lost because of his family's loss.

ALI VELSHI, CNN ANCHOR: Yes. You say it well, Anderson, because this isn't the normal thing that I talk about where a CEO has passed on, and what's the structure of the company going to look like? We know that Apple will be fine. "Fortune" did a piece on Tim Cook some time ago to indicate that he's a great strength in the company, and the creative value of Apple will continue.

But there are very few companies in history that you can associate the name with everything that that company represents. And there are very few companies in the world where you can say envelope your life the way Apple does. Some of us don't have every product that Apple makes -- I'm not one of them. I think I have every product that they make -- but you have something.

There was a time when with people invented devices so that you can carry your entire CD collection around on one device. Others did it, but Apple is the one that made everyone want it. He had a way of taking things that didn't exist and there wasn't even a need to be met and creating a way not to do it but to do it elegantly and in a way that everybody wanted.

COOPER: Well, elegantly. Andy Serwer you were talking about -- I mean, he dropped out of college and went back to a community college to take a calligraphy course, right?

SERWER: Well, he -- he was at Reed College in Oregon. And he studied calligraphy there, Anderson. And, you know, before that, the typing on a computer was just block -- those block letters. And he said to the programmers, "We're going to make fonts."

And the programmers said, "What's a font?" And so, you know, now we all take that for granted. Just another thing.

But you know, I was struck watching that Stanford video, and you were asking earlier, Anderson, what motivated him. And well, we saw that, in part, death motivated him. And as he got sicker and sicker and realized that his time was becoming less and less, he worked more and more feverishly to create more and to produce more and more.

And over the last couple of years he really became very cognizant about passing his legacy on in terms of the company, and then working on a biography with Walter Isaacson that's coming out very, very soon, which will be interesting.

COOPER: Yes, it will be. We've got to take a quick break. Our coverage continues. We'll be right back.


COOPER: Our other breaking news, Sarah Palin, perhaps the biggest brand name in Republican Party politics is not -- repeat not -- running for president. That bus tour this summer through battleground states like New Hampshire, turns out maybe she was just there for the battlefields and maybe to sell books and get attention and raise money for SarahPAC, her political action committee. More than $1.6 million in the first half of the year, according to her last federal filing.

Late today, the word came out first in a statement read on air by conservative radio host Mark Levin, then in a phone call from Governor Palin herself.


SARAH PALIN, FORMER GOVERNOR OF ALASKA (via phone): I am thankful that I believe I -- not being a candidate, really, you're unshackled, and you're allowed to be even more active. And I look forward to helping coordinate the strategies that will assist in replacing our president and retaking the Senate, maintaining the House, helping good constitutional conservatives be elected to the governors' seats around this nation.


COOPER: Governor Palin tonight. She's been keeping a low profile lately, which fueled speculation that a decision was coming, which she hinted at the outcome last week when she played up the hassles of running for president and seemed to downplay the office.


PALIN: Is a title worth it? Is a title and is a campaign too shackling? Does that prohibit me from being out there, out of a box, not allowing handlers to shape me and to force my message to be what donors or what contributors or what political pundits want it to be?

(END VIDEO CLIP) COOPER: Pundits and titles aside, one factor in her decision may have been polling that shows the vast majority of Americans don't believe she has the presidential right stuff. The question: does she have the personal qualities a president should have? A whopping 70 percent said the answer is no.

A big night. Let's start out with the latest from political reporter Peter Hamby.

Peter, you've been talking to sources who know Palin. Any sense on how and when she actually came to this decision?

PETER HAMBY, POLITICAL REPORTER: Yes. A lot of calls into Palin world tonight were sent right to voice mail. But I did talk to one person who spoke to the family who said the statement is what it is, that she spent most of the summer in Wasilla, aside from those trips, as you said, the bus tour, trips to Iowa.

She's been talking to her family in Iowa, and that's what it came down to, that this is a life-altering decision.

But I can tell you that going back through the summer, they were looking at, can they raise the money to run for president? She never opened a presidential committee to raise the kind of money that you need. Can we put together an organization. A state like Iowa, that would have been crucial for a Palin candidacy, depends heavily on a caucus organization. They were looking at staff.

And as you pointed out, poll numbers, two-thirds of Republicans just this week, according to "The Washington Post" -- "Washington Post" poll, said they didn't want her to run. Were those considerations? Probably. Palin's never really cared about, you know, things like that. She's always gone her own way.

But the official line tonight out of Palin world is, at the end of the day, it came down to whether or not she wanted to put her family through this process, Anderson.

COOPER: Well, Peter, I want to bring in the rest of our political team we've gathered tonight: Roland Martin; former George W. Bush White House spokesman, Ari Fleischer; chief political analyst Gloria Borger; former Bachmann campaign manager Ed Rollins; and Dana Loesch, a Tea Party organizer in St. Louis and editor at

So Ari Fleischer, you never thought she was going to run?

ARI FLEISCHER, FORMER WHITE HOUSE SPOKESMAN: I never did. I don't really know anybody who did think she would get in. But now that she's not, you know, it's a good thing for the Republican field. It removes what would have been an element of chaos in the Republican Party and this presidential race.

Actually, I do want to say one thing. Sarah Palin was the one and only reason that John McCain ever surged to a lead over Barack Obama, which he did when he announced Sarah Palin. And she wasn't able to sustain it. I think she crumbled quite a bit underneath the media glare and scrutiny of becoming a presidential and vice- presidential contender. But she did accomplish something tremendous in 2008 for a little while. And now she's unshackled; she's free. And I think we're all better that way, frankly.

COOPER: Ed, had she run and not done well, it would have been devastating for her status as a book seller, as a celebrity. This allows her to maintain that status.

ED ROLLINS, REPUBLICAN STRATEGIST: For a while. I mean, obviously she's still a big draw. She's our personality, sort of like -- like a movie star. She can go raise a lot of money for candidates. No one is going to sit her down at the strategy table and say, gee, what should we do to go beat the president?

But the bottom line is that she -- she will draw crowds. And for a period of time she'll still be -- you know, she didn't like handlers. I mean, the bottom line, she got picked in 20 minutes. She got thrown on an airplane with a full entourage ready to go. She never basically did well with that. So to get in and try and win multiple states is a very, very difficult task.

COOPER: Gloria, does -- does this have any real impact on the race right now?

BORGER: No. I think, you know, in the short term -- I think everybody kind of discounted her. And they assumed that she wasn't running, and they went on with their business.

I think there are some Republican candidates who would -- I think all of them, in fact, who would welcome her endorsement at some point, should she decide to give it. I can't imagine her doing it early on. But I can imagine her doing it some -- sometime late in the game for party unity. But we'll -- you know, we'll have to see.

I think, in the end, she's still going to be influential. She'll be influential in House and Senate races and in getting out the vote for the Republican Party.

COOPER: Roland, do you have any doubt that she's going to be out on the campaign trail for -- well, obviously, for the nominee but for others before that?

ROLAND MARTIN, CNN CONTRIBUTOR: Of course. I mean, they're all going to be vying for her support, frankly more so than Donald Trump.

Look, Anderson, I thought the day she decided she wasn't going to run for president was the day she resigned as governor of Alaska. You don't leave the governor's office, OK, which is really your best shot to go into the presidency, by resigning and then saying, "Oh, I'm really unshackled. I get to travel the country."

That -- to me, I just thought that made no sense whatsoever. I get the who deal, you want to do the reality show. You want to do a book. You want to travel. You want to make lots of money. But I thought, if you want to be a serious politician, you don't walk away in the middle of your first term when you're elected by the people. That was always going to hinder her. So it's no shock she chose not to run.

COOPER: Dana, are you disappointed? Do you think it was the right call?

DANA LOESCH, TEA PARTY ACTIVIST (via phone): Well, I'm not disappointed. I think that what it does is it sort of confirms and sets who the GOP field is going to be going into the primary.

I do think that Sarah Palin's ultimate power resides in her being a king maker. She had a pretty good record last election. And I think that that's going to be incredibly useful for Republicans, and it's going to do well the next time around.

I think definitely the thing that everyone is going to be watching and what is either going to hurt her credibility or help her credibility is who she does endorse now. And I think now that the mystery of whether or not she is going to be running for president, now that that mystery has been removed, I think that she's going to be making even smarter endorsement choices. I think it's probably going to be even more difficult to get a Sarah Palin endorsement.

I think it was a good choice that she made, because ultimately, I think her power is behind the scenes.

COOPER: Ed, where so her supporters go?

ROLLINS: Well, some will go to Perry. Some will go, maybe, to Bachmann. You know, some might go to Cain. Those are the -- and some may even go to Santorum. Those are the -- those are the four who sort of draw from the same constituency group she does.

There's one role she can play. She can go out and be the leader of the Tea Party. The Tea Party deliberately has not had a leader, national leader. She's now free to basically take that role. They would certainly welcome her in many places. And she can be a strong voice and can help motivate them to get out and do the things they did in 2010.

COOPER: Well, it's going to be interesting, though, to see just how she contributes to the debate.

BORGER: She says that she's unshackled. She's been critical of some of those Republican presidential candidates already. By "unshackled," does that mean that she can come out and criticize Mitt Romney, who could wind up to be the nominee, and transfer make the base less enthusiastic about him? Does she come out and start saying nice things about -- about Rick Perry, for example, who's challenging Mitt Romney?

So -- so she's got to decide exactly how involved in this primary process she's going to get.


BORGER: Because she can still pull some strings.

COOPER: Gloria, appreciate it. Ed Rollins, Dana Loesch, Ari Fleischer, Roland Martin, Peter, Gloria thanks very much.

ISHA SESAY, CNN CORRESPONDENT: First a "360 News & Business Bulletin." The anti-Wall Street protest in downtown Manhattan swelled to thousands today after liberal unions pledged their support to the fledgling government -- movement, I should say. The protesters are rallying against income inequality and corporate greed.

A "360 Follow": More fallout from Fast and Furious, that botched gun-running operation we've been reporting on. The new boss at the Bureau of Alcohol, Firearms and Explosives today announced a major shake-up at the troubled agency, including 11 high-level staffing changes.

An emotional day in the Michael Jackson death trial. Jurors heard a four-minute recording of the singer made just weeks before he died, describing his lost childhood and the pain he was in. He sounded as if he was in a drug-induced stupor.

It's being billed as the world's cheapest computer, designed with students in mind. India's education ministry says it will begin producing an Internet-ready tablet that costs just $50.

That's the latest. Now back to Anderson.

COOPER: Thanks for being with us tonight. More at the top of the hour.