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Life and Legacy of Steve Jobs; Apple in Asia; Remembering Steve Jobs
Aired October 6, 2011 - 08:00:00 ET
THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.
KRISTIE LU STOUT, HOST: Now, Steve Jobs was not a world leader. He was just a businessman. But his vision set him apart and allowed him to touch so many parts of our everyday lives.
If you've ever swiped open a smartphone to say hello, if you've ever smiled at a Pixar film, if you've ever used a mouse with your computer, if you've ever done any of those things, you have felt the impact of Steve Jobs.
And there are so many tributes flooding in for Steve Jobs that we cannot possibly bring all of them to you, but we do want to give you a sample of the outpouring of emotion coming not just from tech gurus, but also from Jobs' competitors and world leaders.
The U.S. president, Barack Obama, he calls Jobs an innovator and visionary who was "brave enough to think differently, bold enough to believe he could change the world, and talented enough to do it."
And demonstrating Jobs' global impact, we've also heard from Yuanqing Yang, the CEO of China's Lenovo, who said, "Steve led this industry like a beacon, and his legacy will continue."
And the founder of Microsoft, Bill Gates, he had this to say about his rival: "For those of us lucky enough to get to work with him, it has been an insanely great honor." Now, "insanely great" was what Steve Jobs famously called his revolutionary Macintosh computer.
Technology reporter Walter Mossberg is also remembering Steve Jobs, who he interviewed many times over the years. In a "Wall Street Journal" article titled "The Steve Jobs I Knew," Mossberg writes, "He was a giant influence on multiple industries and billions of lives. He hired and inspired great people."
He also remembers another more personal side. Mossberg recalls how Jobs used to call him for these marathon, wide-ranging discussions. And after Steve Jobs had a liver transplant, Mossberg says the Apple co-founder invited him on a three-hour walk. And then, instead of talking about his own condition, Jobs asked Mossberg about his health and his family.
Now, tech journalist Xeni Jardin spoke earlier with CNN about Steve Jobs.
(BEGIN VIDEO CLIP)
XENI JARDIN, TECH JOURNALIST: It will be interesting to see what happens to members of the so-called cult of Mac, the cult of Jobs. He was a powerful personality. That personality and that persistence are part of what made Apple the great company that it is.
He was a brilliant marketer. He believed in the beauty, the elegance and the power of the products that he designed. And it was really easy to be won over by that charisma.
(END AUDIO CLIP)
STOUT: And over the next hour, we'll be looking at the career of Steve Jobs from his impact on the music business to his temporary exile from Apple. But let's start at the beginning, and a younger, more outspoken Steve Jobs.
(BEGIN VIDEO CLIP)
STEVE JOBS, FOUNDER, APPLE: We think a lot of them are going to get into the home, but we like to say they're going to get there through the garage door. People are going to bring them home over the weekend to work on something Sunday morning, they're not going to be able to get their kids away from them, and maybe some day they'll even buy a second one to leave at home. But we're positioning it primarily targeting desks in medium-and- small-sized corporations, and also towards the college market.
(END VIDEO CLIP)
STOUT: Now, most people nowadays think of Jobs as a consumer electronics guy, but don't forget, he was at the forefront of the PC revolution. And there is no question that Jobs thought about technology in a way that was completely unique and pioneering for the time.
Now, in an interview he gave to "Fortune" magazine 20 years ago, he said, "What a computer is to me is the most remarkable tool that we have ever come up with. It is the equivalent of a bicycle for our minds."
And it was his mind and understand how people used products that really drove his innovation. And his old friend and Apple co-founder, Steve Wozniak, says Jobs relished the role of idea man and never really tried to be the main design guy.
(BEGIN AUDIO CLIP)
STEVE WOZNIAK, APPLE CO-FOUNDER: And I had just somehow come up with this very strange genius at computer design, and I didn't even think I'd ever have a job doing it. So, after Steve met me, never tried to be the designer of the pair. He went more global.
He always thought in terms of products, how are they going to affect people? It's not how do you connect a few chips together, it's what are they going to do that's useful? Like, that's sort of a selling point, it's sort of a marketing point. You have to think of the end user, and that really should always be number one.
(END AUDIO CLIP)
STOUT: In 1983, Jobs wooed John Sculley away from Pepsi to become the CEO of Apple with these words: "Do you want to sell sugared water for the rest of your life, or do you want to change the world?"
But Jobs, he was known as a demanding boss. He clashed frequently with his colleagues and with Sculley himself, and eventually, enough was enough and Jobs was forced to flee Apple.
Now, let's bring in our regular contributor here on NEWS STREAM. Nick Thompson is a senior editor at "The New Yorker." He joins us now live from New York.
And Nick, let's talk about Steve Jobs before he was driven out of Apple back in 1985. Was he to blame for that? Was it his attitude, his swagger behind the board's decision?
NICHOLAS THOMPSON, SR. EDITOR, "THE NEW YORKER": Yes, of course, his attitude, his swagger. He drove people hard. He alienated people. He drove a lot of people crazy.
Ultimately, though, at that moment he was outmaneuvered by Sculley and the board, and they made obviously quite a terrible decision to drive him out. So, in a way, he was to blame, but if the board and Sculley had had any brains, they would have recognized what a visionary he was. Remember, Steve Jobs was driven out, and then he comes back in, and then the company goes through an even more innovative period.
STOUT: Yes. Let's compare and contrast that before and after. How does Steve Jobs run Apple before 1985, when he was cast out? How did he run the company when he came back in 1997?
THOMPSON: Well, when he comes back in 1997, he has a little more humility than he does when he found it. So, when he found it, he's this young kid, he's 20 years old. He's inviting all the other CEOs of Silicon Valley to have lunch with them, he's picking their brains.
He's saying things like what he said to Sculley about selling sugar water or changing the world. He's running very abrasive and exciting ads. He really is a young hotshot.
He's a guy who dropped out of college and thinks he knows it all and thinks he can do it all, and actually kind of does. So he's very outwardly brash.
Then he comes back in, in 1997, and he's a little more humble. He's had success in the intervening years, where he started Next, he pretty much starts Pixar. He's done quite well.
He comes in and he says, oh, yes, I'm just going to try to get Apple back on its feet. But then he quickly settles in and locks in.
And, you know, what's interesting about Jobs is that the Jobs in the second act of his career when he runs the company isn't that different. He's, you know, a brash, demanding, authoritarian visionary at both stages of his life. He sort of just has longer hair and barefoot the first time around, and black turtle necks and shoes the second time around, but it's the same guy.
STOUT: You used the "V" word there, a lot of people use it, "visionary." A lot has been said about the visionary genius of Steve Jobs. But what made him a genius?
THOMPSON: I think what's interesting about Jobs is that he combines a lot of things that aren't generally combined. So he's a geek, he's a guy who can really build computers, he's passionate about gadgets and electronics, he takes things apart and puts them back together as a kid. But he's also an artist, right? And so he hangs out with people who look at beautiful pictures.
He famously studies calligraphy. So he combines the sort of English major side and the math major side that people don't usually combine.
He also combines sort of the hippie get-along attitude with the authoritarian. It's I actually have the right ideas, and you're going to listen to them, or you're going to leave, or we're going to crush you.
So he combines a lot of things that aren't normally combined, and they turn him into an utterly brilliant CEO. And also an impossible person to deal with for lots of folks.
STOUT: It is incredible. He was a geek, he was an artist, he was this imperial style of leader.
He was also known as the great disrupter. And it is simply incredible to think about how many industries he changed.
Nick, which innovations stand out most to you?
THOMPSON: I mean, he's kind of like Miles Davis? Miles Davis changes the way jazz works five different times. Steve Jobs changes the way computers work five different times. Right?
So he invents -- he comes up with the first graphic (ph) user interface. He comes up with the first computer a normal person can look at and understand. You know, there are pictures and there are boxes, and you can move them around.
He comes up with the mouse. He doesn't invent it, but he makes it practical. He makes it into something that people can use.
And then we have this incredible period where he brings us the iPod, transforms the way we listen to music. The iPhone transforms the way we use our phones. And then the iPad, which transforms the way we consume media.
So, sort of bang, bang, bang, right there. That's five incredible innovations. If he had done even one of those things, he would go down in history as a pretty important guy.
STOUT: Nick Thompson, always a pleasure talking with you. And do hang tight, because we're going to check in with you again later on in the program when you talk about the legacy of Steve Jobs.
Nick Thompson of "The New Yorker," joining us there live from New York.
And ahead on NEWS STREAM, Steve Jobs, he leaves behind an incredible legacy.
STOUT: You're looking at live pictures of the Apple store here in Hong Kong. And as you can see, the Apple logo right there, it's dark, and intentionally so.
Now, Apple stores around the world, they have turned the light off in the giant Apple logos. It's a tribute to co-founder Steve Jobs.
And outside the store, much like many Apple stores around the world, fans are leaving tributes to Steve Jobs. And while many are leaving flowers, one fan in Hong Kong, he left a small figurine of Steve Jobs. And after he placed it on what appeared to be an altar, he stood up and he bowed to the figurine, before later walking away.
I saw this sight earlier today, the Hong Kong Apple store just a few hours ago. It was incredible to see such emotion on display.
And in Japan, people are using one of Apple's own tools to pay tribute. And those aren't candles that you're seeing there. They're iPads running an app that simulates a candle.
Now, one new, official Apple store has just opened in Shanghai, but China's factories have been helping manufacture Apple products for years. And Eunice Yoon went to a store in Beijing to gauge reaction to the death of Steve Jobs.
EUNICE YOON, CNN CORRESPONDENT: China is known for cheap products, but this country has a huge following of Apple fans. The stores see tens of thousands of people every single day, and the largest store in Asia which was opened in Shanghai attracted over 100,000 people on its opening weekend. That's more than the L.A. store saw in the entire month.
Now, Steve Jobs has been credited for the success, and he has a nickname here. The people here affectionately call Steve Jobs "Chaobong Ju" (ph), which means in Chinese, "Master Jobs."
UNIDENTIFIED MALE (through translator): He made great contributions to the world because he created Apple and gave so many of us a chance to enjoy these high-end gadgets.
YOON: Jobs was equally admired here as he was in the U.S. But because industries in China are generally not seen as innovative, he was even more of a standout. Apple generated sales of almost $9 billion in greater China so far this year, up six times from a year ago, because consumers here love the American company's design.
UNIDENTIFIED FEMALE (through translator): I have very high regard for him. He did a good job giving us one nice product after another.
YOON: Turn over any Apple product and you can see another way in which Jobs will be remembered here. Nearly every iPod, iPad or iPhone was designed in California, but assembled in China. So, beyond consumers, Jobs touched the lives of hundreds of thousands of Chines migrant workers, factories making Apple products, offered them jobs, giving them a chance at a better life.
Eunice Yoon, CNN, Beijing.
STOUT: On Twitter, the hashtag "Thank you, Steve" is one of the top worldwide trends. Now, Dave Shenton (ph) in England tweeted this: "Three apples the changed the world. Number one, the one Eve ate. Number two, the one that fell on Newton's head. Number three, the one Steve built. Thank you, Steve."
Now, the hashtag "RIP Steve Jobs" is also popular. Matt Galligan (ph) in California writes, "RIP, Steve Jobs. You touched an ugly world of technology and made it beautiful."
We're also receiving many iReports. Ben Kreps (ph), he sent us this photo of his 3-year-old sun Lazarus. And Lazarus has autism and does not talk, but he is able to communicate through an iPad. And Ben says, "Thank you, Steve Jobs, for helping my son. You have given us hope that we thought we would never have."
Now, Steve Jobs, he went to high school in the heart of what would become Silicon Valley, Cupertino, California. It's now home to Apple's headquarters, where flags were lowered in tribute to Jobs. He's being remembered as both a visionary and also a regular guy.
Our Dan Simon joins us now live from Cupertino.
And Dan, it is still very early in the morning there. But are you seeing fans to come out to pay tribute to Steve Jobs?
DAN SIMON, CNN CORRESPONDENT: Well, we saw people all throughout the night dropping off things for this growing makeshift memorial. You know, flowers and cards. We actually saw somebody put an iPad there that had Steve Jobs' picture sort of glowing in the background.
You know, you talked about where we are, in Cupertino, California. Steve Jobs' last public appearance came a few months ago during the summer, when he actually went to the Cupertino City Council to sort of lobby for this new Apple headquarters that will probably break ground in the next couple of years. And, you know, it's really rare for a CEO to appear before a small town council and personally lobby them, but that's one of the things that made Steve Jobs so unusual, so different.
He took the time to do things like that. He answered fans' e-mails. It wasn't unusual for these little sentences to pop on different blogs, Steve Jobs responding to this issue or that.
And so we're starting to hear more of these stories today. And you just can't underestimate the influence that he had and Apple has had on Silicon Valley and across the globe.
STOUT: I'm curious, are Apple employees there talking to the media at all? And have you seen any memorials set up inside company headquarters?
SIMON: No, Apple employees officially not talking. Tim Cook, the new CEO, put out a statement.
Apple has always maintained a very strict public relations strategy. They don't typically allow company employees to talk to reporters. Even in this case, I think that still applies.
We know that at some point there's going to be a memorial service for Apple employees to honor the life and legacy of Steve Jobs. We don't know anything specific about funeral arrangements.
Steve Jobs was a very private person, despite his very public persona. And I think, really, his inner circle was truly aware of his health details over the last few years. We knew that he was very sick, but in terms of when this might happen, I think only a select few truly knew the extent of his health problems.
STOUT: And also, while there in Silicon Valley, have you had a chance to talk to any entrepreneurs or CEOs or tech insiders to find out how they're reacting to the passing of Steve Jobs?
SIMON: Well, I think it all comes down to this. There is a basic acknowledgement that Silicon Valley would be a very much different place without Apple and without Steve Jobs.
You know, let's just look at one example. Look at the iPhone, which came out relatively recently, 2007. Think about all of the industries and businesses that have been spawned as a result of that one device -- cases and speakers and all these accessories, not to mention the hundreds of thousands of apps.
We just learned from CEO Tim Cook the other day that $3 billion have been paid out to Apple developers just within the last few years. So the tentacles that Apple has had here in Silicon Valley, and really around the world, are so large. And the question comes down to, what is Apple going to look like, say, in five years from now? I don't think really anybody can answer at this point.
We know in the short term, Apple is in great shape. It's got so much cash. It's got more cash on hand than the U.S. federal government. And they've certainly got plenty of products in the pipeline.
But in terms of what's going to be the next iPhone, what's going to be the next iPad, I don't think anybody can tell you that at this point. They've lost their great visionary, and who can pick up the slack? Uncertain if anybody can actually do that.
STOUT: Dan Simon, joining us live from Cupertino this morning.
Thank you very much for that.
And even if you're not an Apple fan, it is easy to see what all the fuss was about. Steve Jobs, he knew how to put on a great show. The atmosphere ahead of product launches frequently reached fever pitch, and here is one example of Jobs doing what he did best.
(BEGIN VIDEO CLIP)
JOBS: I've got a pocket right here. Now, this pocket has been the one that your iPod is going in traditionally. The iPod and the iPod mini fit great in there.
You ever wonder what this pocket is for? I've always wondered that. Well, now we know, because this is the new iPod nano.
(END VIDEO CLIP)
STOUT: That was such a great moment.
Now, our special coverage of the life and legacy of Steve Jobs continues. And we'll take you on a trip down memory lane and show you some of Apple's biggest product successes of the past.
STOUT: Steve Jobs' return to Apple in 1997 marked the beginning of an unbelievable run of success. And let's walk through some of the hits now, beginning with this, the original iMac. And it's easy to see how this stood out.
The colored translucent plastic, it was seen as revolutionary at the time, transforming Apple's image with consumers. And when it came to replacing that iconic design, the next iMac was perhaps even more distinctive.
But Apple's design chief was having trouble getting the design of this computer just right, so Steve Jobs took him for a walk around his garden and pointed at a sunflower, suggesting that the new computer screen should look like it's floating in mid air, leading to this unique floating screen design.
But if you could pick up one product that really transformed Apple, it's got to be this one, the iPod. And this is the original. It holds just 1,000 songs, but that was touted as being enough to hold your entire music library back in 2001. It turned Apple from a computer company into a consumer electronics company, setting the stage for this, the iPhone.
It was introduced in 2007. It doesn't look like much now, but it was one of the first touch-screen phones you could operate with your finger and not a stylus.
And finally, there is the iPad. And like many of Apple's products, it wasn't the first tablet computer, but it was the first successful tablet computer. And it's also the final major product launch by Steve Jobs, who leaves behind a legacy of innovative designs.
But the company Steve Jobs ran had several products over the years that were just rotten apples. Now, here's a look at some of Apple's biggest product mistakes while Jobs led the company.
The Apple Lisa. It was the first personal computer to offer a graphical user interface, but it was slow and expensive, costing about $10,000.
And then there was Apple's USB Mouse. It was dubbed "the hockey puck mouse" for its round, disk-like shape. But users found it difficult to hold, making it a big design flaw.
And the Power Mac G4 Cube. It was widely hailed for being, as far as computers go, quite beautiful, but that beauty, it was only skin deep. The lack of an internal fan caused it to overheat, and the acrylic casing often developed cracks.
And as we remember the life and legacy of Steve Jobs, here's a look at one tribute outside an Apple store in Beijing. And across Asia, from Hong Kong to Tokyo, Steve Jobs' passing is being felt.
STOUT: I'm Kristie Lu Stout, in Hong Kong.
You're watching NEWS STREAM.
And anyone who has held an iPod has no doubt pressed a mental pause button today to consider a world without Steve Jobs. He has made an impact not only on consumers the world over, but producers as well, producers of business plans, even producers of one-hour news shows.
In 2009 my producer, Robby Herinand (ph) and I, we threw out the question if Steve Jobs produced a news show what would it look like? And that simple question, it got us fired up about how the smart use of technology can give our viewers a better understanding of the world. And that sinking led us to News Stream.
Now we are commemorating Steve Job's life and work this entire hour. And just ahead, we'll look at his impact on the worlds of music and animation, but before that let's get a check on the world headlines.
Now in Afghanistan, six suspects are under arrest for an alleged plot to assassinate Afghan president Harmid Karzai, but the country's intelligence agency says one of Karzai's own bodyguards was in on the plan. In the past four months, assassins have killed Karzai's half brother, his chief peace negotiator and a senior aid who was also a close personal friend.
Now the pathologist who conducted the autopsy on Michael Jackson could take the stand when the trial of Conrad Murray continues in Los Angeles today. Now Jackson's personal physician is accused of involuntary manslaughter in the singer's death. And on Wednesday, jurors listen to a recording to Jackson slurring his words and telling Murray I hurt. You know I hurt. Prosecutors say Jackson was under the influent of unknown agents when the recording was made.
And the former governor of Alaska, Sarah Palin, has ended months of speculation and says that she will not run for president in next year's U.S. elections. Now Palin made the announcement Wednesday on a conservative radio show telling supporters she will concentrate on getting a Republican elected to the White House.
Now it's hard to properly quantify Steve Jobs' impact on so many different industries, but one way might be to look at what they were like before Jobs weighed in.
Now take computer. Before Steve Jobs and Steve Wozniak introduced the Apple II, computers were aimed at schools or business users. But the Apple II, it was the first personal computer aimed at homes and bedrooms.
And then there was the Macintosh itself. And the Mac was the first mainstream computer to take advantage of a graphical user interface, which means instead of a text based interface like DOS, it has icons and windows.
But Apple's impact would eventually extend beyond computers. Now do you remember the original Windows tablet PCs? They looked like this one here. And they were big, bulky and heavy and a far cry from what the iPod -- or rather the iPad would be.
And finally there's this.
(BEGIN VIDEO CLIP)
JOBS: What is iPod? iPod is an MP3 music player, has CD quality music, and it plays all of the popular open formats of digital music. The biggest thing about iPod is it holds 1,000 songs. But the coolest thing about iPod is that whole -- your entire music library fits in your pocket.
(END VIDEO CLIP)
STOUT: And along with the iPod, iTunes revolutionized the music industry. And Kareen Wynter reminds us how Steve Jobs changed the way we buy and listen to songs.
JOBS: ...and that product is called iPod.
KAREEN WYNTER, CNN CORRESPONDENT: After introducing the Apple iPod in 2001, Steve Jobs became a major player in the music business, changing the way we buy, listen to and store music. Suddenly, consumers had thousands of songs from a variety of genres at their fingertips, all compiled on a slick portable device that could fit in their pocket.
BILL WERDE, BILLBOARD MAGAZINE: The digital age, it already started to happen before the iPod became phenomenally popular, right. So there was Napster, and there were other file trading services that meant you could kind of access any music you wanted any time you wanted as long as you were sitting at your desk.
What Jobs did was he sort of untethered that experience.
WYNTER: That experience was revolutionized in 2003 with the launch of the Apple iTunes Store. Before its debut, the music industry was facing a financially crippling piracy trend as listeners were downloading music for free from file sharing web sites like Napster. Going to a brick and mortar record store to buy music was quickly becoming a thing of the past with major brands like Tower Records, which filed for chapter 11 bankruptcy in 2006 suffering the most.
The ability to buy a single for .99 on iTunes became a legal and easy alternative to piracy. And consumers have since downloaded approximately 10 billion songs from the service.
JOBS: It is the most popular music player in the world.
WYNTER: Billboard Magazine's Bill Werte says it was Jobs who ultimately helped bring digital music to the masses.
WERTE: Steve Jobs single-handedly dragged the music business into the digital age, launched the iTunes store, got those deals done. And got the major labels who had previously been unable to sell digital music to anyone, into the game of engaging consumers that way.
WYNTER: Jobs and Apple also proved to be innovative marketers, creating colorful iPod ads featuring hits from major acts like U2 and the Black Eyed Peas as well as lesser known artists like Canadian singer Feist who benefited greatly from the exposure of a 2007 iPod commercial showcasing her song "1234."
WERTE: At Billboard we saw time and time and time again artists jump up the charts once they were featured in one of those iPod commercials. Now I'm not sure it ever happened quite as effectively as it did with Feist. Suddenly that song was literally selling 75,000 to 80,000 copies a week. And it skyrocketed up the billboard charts. The power of that ad, I mean it was pretty unprecedented.
WYNTER: Many argue that Jobs' power and influence on the music industry expands beyond just iPods and iTunes like Linkin Parks' Mike Shinoda who says that in many ways Apple computers enhance the creative process when making music.
MIKE SHINODA, LINKIN PARK: Most of the musicians that I know almost to the man everybody uses Apple computers. They've thought of the steps that you're going to think of when you're trying to create your thing. And that's where the tools get invented to make better art.
WYNTER: Tools invented by a man whose impact on the music business will be felt for generations.
Kareen Wynter, CNN, Los Angeles.
STOUT: And it wasn't just music, you may remember that Steve Jobs also had his hand in the movie business. After falling out with Apple's management in 1985, Jobs went on to buy what became Pixar Animation Studios from director George Lucas for $10 million. And half of that was given to the company as capital. Jobs became CEO, but he had no creative control.
Still, during his tenure, Pixar enjoyed many box office successes, most notably with the hit movie Toy Story that follows a story of Woody and his friends over three films.
But not everything Jobs touched turned to gold. After Apple, he actually started another computer company. It's called NeXT. But NeXT failed to replicate Apple's success. And ironically, it was Apple that ended up saving it.
Apple bought NeXT in 1996 and used its software as the basis for its operating system, the Mac OS X. And through the takeover, Jobs returned to Apple as interim CEO. And within a year, was running the company full- time.
Now ahead here on News Stream, remembering Steve Jobs, a passionate perfectionist. No detail was too small to escape his notice. We will show you his very personal touches in Hong Kong's brand new Apple store.
STOUT: From the first Mac computer to the iPod, the iPhone, and the iPad it is hard to overstate what a huge impact Steve Jobs has had on our technological world. So let's listen to Jobs himself through the years in his own words.
JOBS: Today, for the first time ever I'd like to let Macintosh speak for itself.
MACINTOSH COMPUTER: Hello, I am Macintosh. A (inaudible).
JOBS: We think a lot of them are going to get into the home, but we like to say they're going to get there through the garage door. People are going to bring them home over the weekend to work on something. Sunday morning they're not going to be able to get their kids away from them. And maybe some day they'll even buy a second one to leave at home.
JOBS: The strangest thing about Apple is it hasn't had a good consumer product. Here's one of the best consumer brands in the world and they haven't had a compelling product under $2,000. And the one we introduced today, the iMac is incredibly sweet. So I think it's going to make a big difference.
But this $1,299 product is faster than the fastest Pentium II you can buy. You can go out and buy a 400 megahertz Pentium II and it smokes it. And so it's amazing. And the market has never had a consumer product this powerful and this cool looking.
What is iPod? iPod is an MP3 music player, has CD quality music, and it plays all of the popular open formats of digital music. But the biggest thing about iPod is it holds 1,000 songs. Now this is a quantum leap, because it's -- for most people it's their entire music library. This is huge.
The coolest thing about iPod is that whole -- you're entire music library fits in your pocket.
I've got a pocket right here. Now this pocket has been the one that your iPod has gone in traditionally. The iPod and the iPod mini fit great in there. Ever wonder what this pocket is for? I've always wondered that. Well now we know, because this is the new iPod Nano.
Today, Apple is going to reinvent the phone, an iPod, a phone, and an internet communicator. An iPod, a phone, are you getting this? These are not three separate devices, this is one device. And we are calling it iPhone.
And the question has arisen lately is there room for a third category of device in the middle? Something that is between a laptop and a smartphone. And of course we pondered this question for years as well. The bar is pretty high. In order to really create a new category of devices, those devices are going to have to be far better at doing some key tasks. And we call it the iPad.
And what this device does is extraordinary. You can browse the web with it. It is the best browsing experience you've ever had. It's phenomenal to see a whole webpage right in front of you that you can manipulate with your fingers. It's unbelievably great. Way better than a laptop, way better than a smartphone.
For 2010, we're going to take the biggest leap since the original iPhone. So today, today we're introducing iPhone 4, the fourth generation iPhone.
Stop me if you've already seen this.
Believe me, you ain't seen it. You've got to see this thing in person. It is one of the most beautiful designs you've ever seen.
I grew up here in the U.S. with the Jetsons and with Star Trek and communicators and just dreaming about this, dreaming about video calling and it's real now.
Good morning. Thanks for coming. Thank you. Thank you.
We're going to introduce today iPad 2, the second generation iPad. It is an all new design. It is not a tweaked design. It's not go marginal improvements. It's a completely new design. And the first thing is it's dramatically faster. One of the most startling things about the iPad 2 is it is dramatically thinner, not a little bit thinner, a third thinner. And that is iPad 2.
As always, I'd also like to thank everyone's families, because they support us and let us do what we love to do. So thank you very much to our extended families out there who make it possible for us to work our tails off making these great products for you.
STOUT: Steve Jobs in his own words.
Let's take another look at Hong Kong's new Apple Store live pics here. Many people throughout the day have been going there to remember Steve Jobs and to leave flowers and cards in his honor. I was there earlier today myself and got a firsthand look at how much Steve Jobs' vision and attention to detail can be seen all over the store. Take a look.
STOUT: Steve Jobs' personality and persistence have defined Apple products and the way they are sold. Now here in Hong Kong, I'm at one of Apple's newest Apple Stores. In fact, this opened just a few weeks ago. And inside we can see the mark, design-wise, of Steve Jobs. In fact, right behind me, can you see that glass staircase there? Well, he had a part in designing that. In fact, his name is on one of the patents.
And these wooden tables, now they may not look like much, but they were commissioned by Steve Jobs to be that exact height and size. And the same tables are used in Apple's design labs in Cupertino. And it just goes to show you how passionate about perfection Steve Jobs was even down to the smallest detail.
STOUT: And many tech web sites are honoring Apple's co-founder. This is boingboing. And the site has been restyled to resemble the original Macintosh computer.
And the homepage Wired, it looks like this. Usually bright and busy, now it's black with white text and a simple photo of Steve Jobs about a long list of tributes.
And as for Apple's own web site, the company keeps its design aesthetic with this simple tribute. It reads Steve Jobs 1955-2011.
And here is a message from Apple. It reads those of us who have been fortunate enough to know and work with Steve have lost a dear friend and inspiring mentor. His spirit will forever be the foundation of Apple.
As we're left to reflect on the life of Apple co-founder Steve Jobs, a lot will surely be said and written about his legacy.
And this device, the iPad, and I'll be talking to our regular contributor Nick Thompson again about the iconic tablet and what it may mean for the future of the PC.
(BEGIN VIDEO CLIP)
JOBS: The question has arisen lately is there room for a third category of device in the middle, something that is between a laptop and a smartphone? Well call it the iPad.
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STOUT: Now Steve Jobs. He developed a reputation for knowing what consumers wanted before they knew what they wanted. And under his leadership Apple revolutionized the way we interact with technology and change the way we live. Let's bring back Nick Thompson from the New Yorker live in New York. And Nick, what will be Steve Jobs' legacy?
THOMPSON: Well, I think his legacy will be just what you were saying is that at different times he saw what we wanted before we knew we wanted it. I mean, he famously said about the iPad, he's asked about what sort of market research he did. He said why would we do any market research? The consumers don't know what they want. You know, we know what they want.
STOUT: I have to ask you about the death of the personal computer. The rise of tablet computing. Is Steve Jobs, who helped usher in the PC era, to blame for what some people are calling the imminent end of the PC?
THOMPSON: Oh, absolutely. I mean, and this is a very interesting example, right. So we have PCs for a long time, we moved to laptops. And then a few years ago we start having netbooks. We have smaller and smaller computers that rely on the web. And they start up and it's just a web interface. And we seem to be sort of incrementally moving in one direction, 5 percent each year. And we keep going and going.
And then suddenly Steve Jobs shows up and says actually you know what, I'm not going to make a computer that's 5 percent better than what you've made. I'm going to give you something entirely different. And it turns out to be transformative. It turns out to be what everybody wants. And it turns out to be far, far ahead of anything the competitors have.
So while everybody in the industry has this one idea, and they're all kind of racing at this angle, Steve Jobs just comes out and says actually let's go this way. And now everybody has to, you know, spin around and follow him.
STOUT: Nick Thompson of the New Yorker, thank you so much for sharing your thoughts with us this day. And we'll talk with you later this week.
Now in his later years as his health was failing, Steve Jobs, he became very reflective on life and death. In his commencement address to Stanford University's graduating class of 2005 Jobs stressed the importance of making the most of every day.
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JOBS: When I was 17 I read a quote that went something like if you live each day as if it were your last some day you'll most certainly be right. It made an impression on me. And since then, for the past 33 years, I have looked in the mirror every morning and asked myself if today were the last day of my life would I want to do what I am about to do today? And whenever the answer has been no for too many days in a row I know I need to change something.
Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life, because almost everything -- all external expectations, all pride, all fear of embarrassment or failure, these things just fall away in the face of death leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
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STOUT: Apple's co-founder there for once without his trademark black turtleneck, but as always the incredible public speaker.
And now before we go we have one more thing to share with you. Now this is one of our favorite pictures of Steve Jobs. It shows him explaining his belief that technology isn't enough, to create great products he had to sit at the intersection of liberal arts and technology, another example of how he chose to think differently.
Steve Jobs, dead at the age of 56.
And that is News Stream, but the news continues after the break.