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CNN NEWSROOM

233 Die in Brazilian Club Fire; Banning Military Rifles; New Season of Dallas Previewed; SAG Awards Examined

Aired January 27, 2013 - 16:00   ET

THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.


MIGUEL MARQUEZ, CNN ANCHOR: It's 4:00 p.m. in the East, 1:00 p.m. out on the West Coast. I'm Miguel Marquez, in for Fredricka Whitfield. If you are just tuning in, thanks for joining us. These are the top stories we are following right now in the CNN NEWSROOM.

We begin with a heartbreaking tragedy in Brazil. At least 233 people died in an early morning fire in a crowded nightclub in the southern city of Santa Maria. College students were celebrating the end of their summer break before heading back to classes on Monday. Fire officials say the place was over capacity when the blaze broke out about 2:00 in the morning. Let's go right over to CNN's Rafael Romo who has the latest. Rafael, how did this fire start?

RAFAEL ROMO, CNN CORRESPONDENT: Well, Miguel, there was a concert at about 2:00 this morning and part of the concert involved pyrotechnics. And what firefighters are saying is that part of the flames reached the foam insulation on the ceiling and that's how the fire might have started. Not being conclusive about this at this point.

The problem was that the foam created a lot of smoke. It was very dense. It was very thick. As you can see into these images, who have a lot of people frantically trying to escape an emergency situation. And what firefighters are also saying, Miguel, is that the place did not have enough emergency exits.

MARQUEZ: And those firefighters as they go through there, the rescuers looking for the dead. It must be grizzly, obviously, they're finding some fairly disturbing stuff is affecting them as well, yes?

ROMO: We are learning of some very sad details, Miguel, specifically about the kinds of things that they are finding and a reporter we were talking to from an affiliate, a CNN affiliate, there locally was saying that the place was strewn with shoes and cell phones. Every so often, a cell phone goes off, but of course, there's nobody answering. And you can think about parents, you can think about loved ones who are trying to find those young people who were in the club and maybe some of them had been take to the hospital. The other alternative as you can imagine very, very sad.

MARQUEZ: Rafael, just horrific to think about this tragedy. So many people found in the bathrooms. Do we know why?

ROMO: At one point, there were so many people trying to go through the regular exits, it was just not possible to go anywhere. A lot of people died because they were trampled, as a matter of fact, so the next alternative for a lot of these people was going to the restrooms and they thought, there's water there, if the fire gets worse, we can find shelter there the problem was that the main concern or better said, the main problem was it was the smoke that killed the largest majority of people, not the fire itself. And so those people that went to the restrooms died of smoke inhalation, that's what the firefighters are telling us. Miguel.

MARQUEZ: Rafael Romo, thank you very much. Our hearts go out.

Nobody expects a fire inside a club but it's worth thinking about what you would you do if one broke out. Some of the worst nightclub tragedies have been right here in the U.S.. Our Susan Candiotti joins us from New York. Susan?

SUSAN CANDIOTTI, CNN NATIONAL CORRESPONDENT: Hi, Miguel. You know, it has been nearly a decade since the last nightclub fire that caused mass casualties here in the U.S.

(BEGIN VIDEOTAPE)

CANDIOTTI (voice-over): In 2003, 100 people died at the station nightclub in West Warwick, Rhode Island, where the band Great White was performing. Pyrotechnics ignited soundproofing material and smoke filled the room.

In 1990, arson was the cause of the Happyland fire in New York. It killed 87 people. Authorities said the Bronx club was operating illegally, two years after it was ordered closed because of safety violations.

In 1977, fire at the Beverly Hills Supper Club in Southgate, Kentucky, killed 165 people. Among 2,400 waiting for entertainer John Davidson to perform, which believed to be an electrical fire went undetected at first. There were no fire detectives or sprinklers. At the time, they weren't required.

The deadliest nightclub blaze in U.S. history happened in 1942 at the Coconut Grove Club in Boston. 492 people were killed. The cause of the blaze, to this day, remains unknown.

(END VIDEOTAPE)

CANDIOTTI: We don't know all the details about what happened in Brazil. However, whenever and wherever this kind of disaster occurs, investigators will be looking at fire codes, what kind were in place and were they enforced? Miguel.

MARQUEZ: Susan, what are safety experts saying about what you can do when you go to a club or a concert or a banquet hall?

CANDIOTTI: Well, there are a number of things, but none of us might like to do it but expert Glenn Corbett tells me that you have to really do your homework. In a club, look for places that count heads at the door, that might be a good sign that they're making sure that they are not overcrowding. And another former investigator tells us to be very aware of your surroundings. (BEGIN VIDEO CLIP)

ANGELO PISANI, PROF. OF CRIMINAL JUSTICE AT ST. JOHN'S UNIVERSITY: You always sit close to the exit door, as close as you can, and if you smell smoke or anybody that - indication of a fire, make sure that you get out of there. Don't second question whether or not there's a fire.

(END VIDEO CLIP)

CANDIOTTI: And if you don't see sprinkler systems or smoke detectors when you first arrive, you might want to think twice about sticking around. Miguel?

MARQUEZ: Yes, Susan. Good advice. And I always look for two exits when I'm in a really crowded place that might get crazy.

CANDIOTTI: Absolutely.

MARQUEZ: Thank you very much.

That Arctic blast isn't over yet. Parts of the midwest and the northeast are being slammed with a mixture of freezing rain and snow. Icy roads and poor visibility are making travel dangerous. The cold weather will continue into the workweek, with some areas in the northeast getting light snow.

Some scary moments for a group of 50 hikers in Arizona. They got trapped in raging waters while trying to cross a river. Police rushed to the scene after getting a flood of 911 calls and spent hours trying to locate them. Officials say it was a challenge to find them all but eventually, all those hikers were rescued.

Turning now to the debate over gun control. Senator Dianne Feinstein laid out her case for banning military-style rifles on CNN's "State of the union" today. She says the NRA maybe the dominant gun group but most of the country sides with curbing assault weapons and violence.

(BEGIN VIDEO CLIP)

SEN. DIANNE FEINSTEIN (D), CALIFORNIA: I think you reached a point, as I said earlier, where enough is enough. Do military-style assault weapons belong on our streets of our cities? And the answer, according to the United States Conference of Mayors, according to major chiefs of police, according to the largest police organization in the world is absolutely no.

(END VIDEO CLIP)

MARQUEZ: But Republican Congressman Marsha Blackburn has a different view on gun control.

(BEGIN VIDEO CLIP)

REP. MARSHA BLACKBURN (R), TENNESSEE: We need to be looking at the root causes. Some of these psychotropic drugs and not let this be about the weapon. But let's talk about some of the root issues in these issues. And I understand the senator's passion for this. But I got to tell you, an assault ban is not the answer to helping keep people safe.

(END VIDEO CLIP)

MARQUEZ: In an interview with the new "Republic" magazine, President Obama says gun owners will not be forgotten in the ongoing debate. The president said he has "profound respect for the traditions that hunting that dates back in this country for generations."

Scientists don't really know how we get the flu but something called the flu machine could help figure it out. We'll show you that in a minute.

And reforming U.S. immigration laws, hear why that could happen this year.

(COMMERCIAL BREAK)

MARQUEZ: Well, if you haven't got the flu this year, lucky you, but chances are you know or you work with someone who did. That's because the flu season is one of the worst we have seen in years. Health officials can keep pretty good track of how many actually get the flu. Science still isn't exactly sure how we get it in the first place.

Our Emily Schmidt takes us inside a Maryland lab that is trying to find that answer.

(BEGIN VIDEOTAPE)

EMILY SCHMIDT, CNN CORRESPONDENT (voice-over): People go to such lengths to avoid getting the flu but you can't help but notice a place seeking those that caught it. When university freshman Dominic Ong heard about a campus flu study -

UNIDENTIFIED FEMALE: This is going in your nose and straight back.

SCHMIDT: Dominic had a feeling he fit the bill.

DOMINIC ONG, FLU PATIENT: I woke up at like 8:00 a.m. today because every time I swallowed, (INAUDIBLE) got punched in the stomach. Yesterday I slept for 18 house, other than when like I needed to eat.

SCHMIDT: He tested positive for type A influenza which qualified him for a study researching how anyone gets flu in the first place.

DR. DON MILTON, UNIVERSITY OF MARYLAND: That is what research discovery is about. And being a detective.

SCHMIDT: Professor Don Milton says scientists don't know exactly how the flu is transmitted.

UNIDENTIFIED MALE: Deep in, deep out.

SCHMIDT: One theory it may not be spread through direct or indirect contact but instead, by tiny viruses, 1-1,000th the width of a human hair that linger in the air.

MILTON: It would be nice if flu wasn't aerosol transmitted because it would be much simpler but I think the odds are that aerosols are going to play an important role in flu transmission.

SCHMIDT: That's where this machine named the (INAUDIBLE) Type II comes into play. It measures how much the flu virus spreads airborne.

MILTON: He has local exhaust inhalation collecting all of his breath.

SCHMIDT: This lab is part of a global study, hoping to more clearly explain flu transmission and some potential solutions.

MILTON: Things like having UV lights to sterilize the air, to have more ventilation, to have local exhaust ventilation to control what people are breathing.

SCHMIDT (on camera): The Centers for Disease Control and Prevention suggest disinfecting germ-contaminated surfaces as one way to avoid the flu. Dr. Milton says he agrees with that advice for the things we touch but says science still needs more answers about what to do with the air we breathe.

Emily Schmidt, CNN, Washington.

(END VIDEOTAPE)

MARQUEZ: And a big test for the GOP this week on immigration. The president will be laying out his immigration policy in Las Vegas. State Democrats want to paint solidly blue. I asked chief political correspondent Candy Crowley what Republicans need to do to handle immigration.

(BEGIN VIDEOTAPE)

CANDY CROWLEY, CNN CHIEF POLITICAL CORRESPONDENT (on camera): This is an issue that republicans have to get off the table. More than 70 percent of Hispanics in the last election voted for President Obama. That's not sustainable for the Republican Party if they want to win a national election so there is unanimity among Republicans that something has to give on immigration reform.

I think you will see immigration reform this year. I think you will see some form, call it what you want - amnesty, a pathway to citizenship, something that allows those who are in this country without documents to get into the legal lane, some way, somehow.

MARQUEZ: Gun control, that's certainly on the agenda. Dianne Feinstein of California offered her legislation this week to ban assault weapons but the turnout at a gun control rally yesterday in D.C. was tepid, just very few people at best and even some Democrats are starting to hedge on this. Is anything really going to get done on this issue?

CROWLEY: I think something will get done but I think the idea of an assault weapons ban may be an overreach, not just because there are a number of Republicans, most Republicans would oppose it. There are Democrats, maybe as many as many as a dozen, who live in states that have gun cultures, where guns are a part of growing up, and the hunting along with fishing and along with, you know, target shooting is a part of the lifestyle and there are Democrats - democratic senators there who want, in fact, to be re-elected so to reflect their state, they are looking at some of this and saying, you know, I can't go that far.

We will see what happens. I will say that I think the thing that I hear the most about from both sides is universal background checks. That is expanding background checks to gun shows, et cetera, when there is a sale of a weapon.

MARQUEZ: It appears Chuck Hagel will be confirmed as defense secretary. One of his first big projects will be integrating women into the front line positions in combat. How's this likely to roll out and where are the fault lines?

CROWLEY: I think it is the sheer physicality of some of these jobs. Now, what has happened here is the Pentagon chief, currently Leon Panetta, has said here's the deal, women are now able to be in the front lines in combat. And you have time, he says to the military to come back and tell me if women should be excluded from certain jobs.

And here is the idea, you have to have - in special ops, in particular, there are huge physical challenges, even for the fittest of men. And the question is whether women who biologically have less upper body strength, can qualify and use the same qualifications as men. Now, clearly, there are some women who can, but we will see over the next six months or so if anyone comes back and says I just don't think this is a job that a female can do but I think they expect a pretty easy transition.

As we know, women have been in combat in terms of supporting combat, women have been killed in Afghanistan and Iraq, so it is not a hugely but it's a cultural leap and there are certain jobs where you cannot bring down the qualifications, where men and women are going to have to meet the same qualifications and the question is whether women can, simply by virtue, at least in general, of their strength, vis-a-vis male strength, particularly in the upper body.

(END VIDEOTAPE)

MARQUEZ: The wise thoughts of CNN "State of the Union" anchor Candy Crowley. Thank you, Candy.

The next time you go to the store, you might want to pay cash. We will tell you how many stores are charging more for you to use plastic.

And does life begin at conception? The Catholic Church, of course, says yes, but in a Catholic hospital in Colorado, saying no and it's suing a man who claims otherwise.

(COMMERCIAL BREAK) MARQUEZ: Hillary Clinton, gun control and immigration reform all teed up to be big stories again this week. Our favorite go-to guy on polls and politics - political editor Paul Steinhauser, has looked at what you are thinking as we get ready for the week ahead.

PAUL STEINHAUSER, CNN POLITICAL EDITOR: Hey, Miguel. The last week of January will find some top issues and a big name in the spotlight.

(BEGIN VIDEO CLIP)

BARACK OBAMA, PRESIDENT OF THE UNITED STATES: Our journey is not complete until we find a better way to welcome the striving hopeful immigrants who still see America as a land of opportunity.

(END VIDEO CLIP)

STEINHAUSER: President Obama on inauguration day, speaking out about something high on his to-do list, illegal immigration reform. Tuesday, the president goes to Las Vegas to give a preview of what he wants to do. So what do you think about the controversial issue?

A majority in our latest CNN-ORC poll says allowing illegal immigrants to become legal residents should be the main focus of U.S. policy. Now that's a switch from two years ago when the majority said deporting and stopping more illegal immigrants from entering the country should be the top priority. Of course, Democrats and Republicans don't see eye to eye on the issue.

They also don't agree on gun control.

(BEGIN VIDEO CLIP)

WAYNE LAPIERRE, EXECUTIVE VICE PRESIDENT, NRA: We believe in our right to defend ourselves and our families with semi-automatic firearms technology.

(END VIDEO CLIP)

STEINHAUSER: That's Wayne Lapierre, the executive vice president of the National Rifle Association. HE testifies on Capitol Hill this week as the Senate begins hearings on a new assault weapons ban. According to our most recent poll, a majority support such a ban but there's a big partisan divide, with Democrats in favor and Republicans against. And a gender gap with a majority of women but only a minority of men supporting the ban.

And the big name in the news for a second straight week, Hillary Clinton. It's most likely her last full week as secretary of state. And according to the polls, she's going out with some really big numbers. Nearly seven in 10 give her the thumbs up as secretary of state according to this NBC-"Wall Street Journal" survey, which is in line with other recent polls. And what if she changes her mind and decides to make another bid for the White House? She topped our list.

Look at this. 85 percent of Democrats we questioned last month said they would be somewhat or very likely to support her if she decides to run. But hey, we're getting ahead of ourselves. 2016 is still a long, long way away. Miguel.

MARQUEZ: I mean not that far. Thank you, Paul Steinhauser.

For folks who like to shop with their credit cards, listen up. Today, starting today, you may pay more every time you swipe the card at the store. Merchants who accept Visa and Mastercard are not allowed to add - are now allowed to add a service charge to the purchase price, it will equal the cost of processing the transaction and could be as much as four percent. Some stores say they won't add the charge.

The Catholic church is one of the most staunch anti-abortion voices, firmly believing that life begins at conception. But after a mother and her twin boys died in birth, a Catholic hospital in Colorado is arguing that fetuses are not people. CNN's Kyung Lah explains.

(BEGIN VIDEOTAPE)

JEREMY STODGHILL, FATHER: There wasn't one person that went into that ER there were three.

KYUNG LAH, CNN CORRESPONDENT (voice-over): Jeremy Stodghill's wife, Laurie, seven months pregnant with his twin boys, it was New Year's day 2006, Laurie was vomiting and couldn't breathe. Jeremy rushed her to St. Thomas More Hospital in Canyon City, Colorado.

Laurie looked up and me and then her head went down on her chest.

LAH: In the lobby of the emergency room, she went into full cardiac arrest from a pulmonary embolism. Laurie Stodghill, just 31 years old died, and so did her 28-week-long unborn twins.

STODGHILL: I didn't get to hold them. I have an autopsy picture. That is all I got.

LAH (on camera): Stodghill sued the hospital and its owner, Catholic Health Initiatives, which operates nearly 80 hospitals in 14 states. He filed the wrongful death suit on behalf of his wife and his unborn twin sons. In court, he was stunned to learn the hospital's defense.

How many people does the hospital say you lost that day?

STODGHILL: One. Since they weren't born, they weren't people. They weren't - they did not qualify as a person.

LAH (voice-over): That's right, Catholic Health Initiatives has argued under Colorado law, to be a person, one must, at some point have been born alive. A glaring contradiction to Catholic church teachings, which says life begins at conception.

Catholic Health Initiatives would not speak to CNN on camera but said in a statement - "In this case, as a Catholic organizations, we are in union with the moral teachings of the Church." That doesn't appear to add up in this case. As a Catholic organization, the hospital is supposed to follow the church's teachings laid out in the ethical and religious directives from the U.S. Conference of Catholic Bishops. No abortions, no contraceptives, no direct sterilization, like vasectomies and it clearly states, "Catholic health care ministry witnesses to the sanctity of life from the moment of conception until death."

While the moral debate continues, so does Jeremy Stodghill's legal battle. After he lost in the lower court, the defense lawyers for the doctors and the hospital owned by Catholic Health Initiatives went after him for $118,000 in legal fees, garnishing his wages. He is now bankrupt and struggling to care for his daughter, nine-year-old, Libby, on his own.

STODGHILL: Tears, the pain, the heartache, still. Seven years later.

LAH: That pain is why he won't give up. He is now appealing to Colorado's supreme court, asking them to decide if his sons were people under the state's laws.

(on camera): Will it make you feel better to get some sort of answer from the Catholic church?

STODGHILL: I don't know. Perhaps it will be closure.

LAH (voice-over): A permanent reminder next to his heart.

STODGHILL: It's the footprints of the boys.

LAH: A tattoo, two sets of footprints and the words, "our sons," children, in his eyes, fighting to get a state and church institution to see them that way as well.

(on camera): The Catholic Bishops of Colorado would not speak to CNN on camera but released this statement, saying, "We will undertake a full review of this litigation and of the policies and practices of Catholic Health Initiatives to ensure fidelity and faithful witness to the teachings of the Catholic church." an appearance of backpedaling from the hospital's current legal stance.

Kyung Lah, CNN, Canyon City, Colorado.

(END VIDEOTAPE)

MARQUEZ: The new season of "Dallas" premieres tomorrow on TNT. So how will producers write JR Ewing off the show following the death of Larry Hagman? A live interview with one of the show's star Jesse Metcalfe is just a few moments away.

And the Super Bowl is next Sunday, but you don't have to wait until then to see some of the hottest Super Bowl ads out there. We will show them to you, this hour.

(COMMERCIAL BREAK)

MARQUEZ: Welcome back. I'm Miguel Marquez, in for Fredricka Whitfield. If you are just tuning in, thanks for joining us. These are the top stories we are following right now in the "CNN Newsroom." In Brazil, at least 233 people lost their lives early this morning in a crowded nightclub in southern Brazil. The club was packed when a fire broke out about 2:00 in the morning. Many of the victims appeared to be college students about to return to school after their summer break.

In Egypt, authorities say at least 38 people are dead and more than 400 injured after riots broke out. Protesters were trying to storm a prison in the city of Port Sayyid. They said they were trying to reach 21 people who were sentenced to death last week for their part in a deadly soccer riot. Authorities have retaken Port Sayyid and imposed a month-long curfew but protesters have spread to Cairo's Tahrir Square.

Postage stamps may be called forever stamps and the prices are forever going up. Starting today it will now cost you an extra penny to send first class letters, so instead of $0.45 you will need $0.46. But who knew how much stamps cost anyway?

(BEGIN VIDEO CLIP)

UNIDENTIFIED MALE: Last I checked, it was 42, 43 cents.

UNIDENTIFIED MALE: I think it is 44 cents, 45 cents.

UNIDENTIFED FEMALE: Forty eight cents.

UNIDENTIFED MALE: I'm pretty sure 48 cents.

(END VIDEO CLIP)

MARQUEZ: Postcards also go up today to 33 cents and letters going to either Mexico or Canada will cost you $1.05 up from 85 cents.

Here is what is trending on line right now, actor Matt Damon, tired of being the butt of his jokes from comedian Jimmy Kimmel, made an appearance on Kimmel's show and held him hostage on those sets. Damon performed a monologue while Kimmel was tied up in his chair. Weird.

New York Mayor Michael Bloomberg's latest donation of $350 million to John Hopkins University in Baltimore brings his total cash contributions to more than a billion dollars. The school is his alma mater and he has become its largest benefactor in history.

And season two of "Dallas" premieres tonight. The hit TNT show is back for a second season full of plots and schemes and back stabbing. No word on how the producers will handle the character of Jr Ewing. Larry Hagman, who portrayed Ewing, died of cancer late last year and that show starts tomorrow evening not tonight.

Fans of the hit show "Dallas", wait is almost over. Season two premieres tomorrow night on our sister network TNT, but there is a big question mark over the show star Larry Hagman, Jr. Ewing died in November after taping five episodes. Now what? Actor Jesse Metcalf plays Christopher Ewing on the show. Jesse, Mr. Hagman was a huge part of the show, obviously. What details about how they will deal with his real life death?

JESSE METCALF, CHRISTOPHER EWING: Well I can tell that you the writers got together over the Christmas hiatus after Larry's passing and they basically rewrote the whole second half of this new season. And you know it all kind of, you know the mystery starts unfolding in episode eight which is about midseason and it really sets in motion a lot of very intriguing storylines that are beautifully interwoven and pay off in a really gratifying way towards the season finally.

MARQUEZ: And he was a very big part, got through what, five episodes with him? He was a very big part of the show, yes?

METCALF: Oh, absolutely. Five full episodes, he is also going to appear in the sixth episode with a little TV magic. Like I said, the storylines that his death set in motion are going to be very gratifying for the viewers and incredibly entertaining.

MARQUEZ: Going forward obviously the original who shot Jr was a huge cliffhanger that everybody talked for years in this country. Is that something they are going to try to shoot for, that level of dynamic?

METCALF: Yes, we are definitely shooting for that level, no pun intended, of the dynamic. I can't tell you exactly how Jr meets his demise, obviously.

MARQUEZ: Well, we wouldn't want you to do that -- we would want you to do that we can talk about that after. In the show, you play Bobby, or as I think it is pronounced Bobby Ewing --

METCALF: I play Christopher, actually.

MARQUEZ: I'm sorry, Christopher.

METCALF: I play Christopher, Bobby's adopted son.

MARQUEZ: Bobby but I think it is pronounced Bobby, I think. So he is your uncle, the dynamics are the same and the son of Jr is the archrival, only asking you this question because I really want to say Bobby, the way that Jr said it. The dynamic is much the same. But I take it Hagman's death, what was he like on set, how big a part of that show was he just being there every day on the job?

METCALF: Well obviously, it was his show; he was the heart and soul of the show. You know, he was a very gracious, very supportive actor to work with. He never took a moment for granted. And he brought a lot of levity to set. He had an incredible sense of humor; he kept us all laughing all the time.

MARQUEZ: Not the serious guy, the bad guy that we saw on television then?

METCALF: Not at all. He was the exact opposite of his character. A staunch environmentalist, you know, a very caring, thoughtful man.

MARQUEZ: All right. When I was told that you were going to be on, we talked about it all the folks here at CNN, they asked are there any plans to reprise the role as the hunky gardner in "Desperate Housewives?" Any new projects that are coming out there?

METCALF: No. Those days are over, I'm focusing on this role here on "Dallas" which is really my first leading role on a television series, I'm very proud of the work we are doing here and I think, you know, that the producers, directors and actors alike have really all banned together and we are trying to make this show as successful as possible in honor of Larry.

MARQUEZ: I wish you the best of luck, he was a lovely actor to watch and I hope you the best in the next season.

METCALF: Thank you so much. Appreciate it.

MARQUEZ: Thank you very much.

Don't forget season two starts tomorrow night.

And Super Bowl isn't just about the plays on the field, it's about the commercials in between, ads that generate lots of buzz and this year's no exception. We have a sneak peek.

We will also show you something you've never seen before, a massive squid caught on tape for the first time. Thousands of feet beneath the sea.

(COMMERCIAL BREAK)

MARQUEZ: For some it is the best part of the game, the commercials. You don't have to wait until next Sunday to see some of them a few have already been released ahead of the game. Ad time for as little as 30 seconds can be as much as $3.3 million. Is it worth it? Do Super Bowl ads really lead to better sales? Ace Metrics is a company leading the way in measuring the effectiveness of Super Bowl ads. The CEO, Peter Daboll joins us from California. Hello there, Peter.

PETER DABOLL, CEO, ACE METRICS: Hi.

MARQUEZ: Let's look at one of these ads, it is already lots of googling eyeballs, it is Kate Upton and let's call it sex, suds and Mercedes.

Peter, I just want to say those guys in that commercial are really good actors, aren't they? How do you measure the effectiveness of this ad?

DABOLL: We look at every ad, not just Super Bowl ads, every single ad, some 30,000 of them to date and we rate them with 500 viewers and we evaluate key dimensions of the ad that have been shown to impact sales or the brand objective, some things like attention and like ability, information content that kind of thing, a Super Bowl ad is a little bit different to really evaluate what makes a great Super Bowl ad, you have to understand the dynamics of the Super Bowl audience.

First, it is huge, the biggest sized audience you will see all year. Secondly, people are watching it live, people might record it, but not like most TV shows these days. Third, people as you said really like watching the commercials so it is a unique experience. And the first cardinal rule of Super Bowl advertising, what makes it great is have broad demographic appeal, don't alienate any part of that audience you are paying for. You can see in this ad, yes, I think it kind of does.

MARQUEZ: Yes.

DABOLL: And so that's the first thing. Now, recognize, this is just a teaser, this may not be what actually runs on Sunday. But alienating your demographics is probably the first cardinal sin not to do

MARQUEZ: Fair enough. Given all of that here is glimpse of the new Coke extravaganza.

Now this is one in which viewers get to vote for the ending, is that a smart play by Coke?

DABOLL: Well, you know, it's kind of this social media inauguration light as they would say. Linkin is doing it and so is Audi, where you kind of pick the ending of the commercials, in this case, you pick the winner of this chase, I don't think this is going to do as well as the polar bears, the classic Super Bowl commercials from last year but it will be really interesting to see -- I'm sure that the CMOs have complete control, they are happy with whoever wins this particular chase.

MARQUEZ: All right. Want to get one more in, go daddy always pushing the limits, but this year, a little different direction.

(BEGIN VIDEO CLIP)

UNIDENTIFIED MALE: Hey, Joe, when are you ever going to put your idea online?

UNIDENTIFIED MALE: Relax, Kell, it's not like anyone else is going to have the exact same idea that popped into my head.

UNIDENTIFED FEMALE: How do you know who one else has thought of it, Harry?

UNIDENTIFIED MALE: Because they haven't Kelly.

UNIDENTIFIED MALE: It's totally original.

UNIDENTIFIED MALE: It is one in a kazillion.

UNIDENTIFED FEMALE: Oh really.

(END VIDEO CLIP)

MARQUEZ: Will this ad be good for go daddy?

DABOLL: Yes it will. Usually go daddy offends half the population within about two seconds. This one is funny, it's articulate, it also really communicates the message for go daddy. So I think consumers are going to really like this one. MARQUEZ: All right. The yardstick, against which all ads are measured, is the ad of 1984 ad, that iconic ad, that was Super Bowl XVIII, by the way do any of these ads or anything that you are hearing about, will they reach that level?

DABOLL: You know, I don't think so. I think that bar is still set extremely high. It covers all the key dimensions. It showed the product. But I think another reason for liking that one; it just changed how advertising worked. From that point on, it was about the event and creating a special experience for the event. And I think a lot of the brands today are following in -- still following in those footprints.

MARQUEZ: Peter Daboll, thank you very much. I hope you're having a good day out there in California.

DABOLL: Thank you.

MARQUEZ: A sea creature that's never been filmed before, until now. A rare giant squid. We will show you the fascinating images and tell you why the discovery is being called a scientific breakthrough.

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MARQUEZ: Over 3,000 feet beneath the Pacific Ocean, after hundreds of years of searching, a live giant ten-foot squid is captured on video in its natural habitat for the first time. And tonight, a team of scientists and filmmakers from Discovery Channel and the Japanese broadcaster, NHK, are revealing stunning images of this rare creature. They are calling it the holy grail of natural history filmmaking. Here's a preview of "Monster squid, the giant is real."

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UNIDENTIFIED MALE: The unexplored abyss. Mankind finally confronts the legend of the deep.

UNIDENTIFIED MALE: There. There. There.

UNIDENTIFIED MALE: Whoa!

UNIDENTIFIED MALE: Stop. Stop. Stop.

UNIDENTIFIED MALE: OK. Very, very good.

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MARQUEZ: Love it. I spoke to marine biologist Dr. Edie Widder about this historic sighting. She helped design and invent the sub that made the discovery possible. I asked her why finding this squid is such a big breakthrough.

EDIE WIDDER, MARINE BIOLOGIST: It's special because it wasn't just a chance glimpse. We actually saw the giant squid six separate times and it's an indication that we've been hunting for in the wrong way and we paid attention to what squid pay attention to and that's why we were able to see it.

MARQUEZ: This is the most amazing thing. You guys did set out to actually see these giant squid and you caught it with a very ingenious lure. What was it?

WIDDER: It was an optical lure that imitates a type of bioluminescent display a lot of animals in the deep ocean make light. And some of them use light to defend themselves from predators. And the type of display I used is one that deep sea jellyfish uses to kind of scream for help. And so if the jellyfish is being munched on by a fish say, it lights up with this pinwheel of light and it isn't going to scare the fish away necessarily, but what it might do is attract a larger animal that will attack the fish and there by give the jellyfish a chance to escape.

MARQUEZ: It sounds like some sort of --

WIDDER: And so --

MARQUEZ: It sounds like some sort of crazy almost cartoonish food chain situation, where you have the smaller -- the smaller animal being eat by a bigger animal which then attracts -- the smaller one attracts even a bigger one to comes to the rescue, yes?

WIDDER: That's exactly what it is. It's absolutely a food chain phenomenon.

MARQUEZ: Amazing. And so you were in this sub and you -- when you saw this, what was your reaction?

WIDDER: Actually, we filmed it a bunch of different ways. The camera system I was using was being deployed off the ship and it would float around by itself for a couple of days at a time. And that was the first imagery we got, the black and white imagery I think you have probably seen was with my camera system. And so the first time I saw it was on board the ship and a graduate student actually was the first person to see it, Winsin Chung (ph) was reviewing the tape while I was down in the submersible, when I came back up, he showed it to me and we all went completely nuts, which we actually got on camera, because at first, I just couldn't even believe it.

And then, as if that weren't enough, we kept getting sightings and then Dr. Kubidera made a submersible drive and he was using bait and another type of optical lure that brought a giant squid in and the squid started munching on the bait. And so the Dr. Kubidera risked turning on the white lights because we had just been using red light in order not to scare the animal away and he turned on the white lights, it didn't bolt, it stayed around. So the footage you're going to see Sunday night is just absolutely breathtaking.

MARQUEZ: Wow. Well, you guys really did your homework. You clearly built a better mousetrap here. What exactly -- it's called a medusa, the device you sent down there? What does it look like? What does it actually do?

WIDDER: It's -- it look its like a cube about three foot by three foot by three and a half feet and it's got a camera system on it that uses red light to illuminate the scene and the camera itself is intensified. And sticking out in front of the camera is basically a long stick that's got the electronic jellyfish, which looks like a glass sphere on the end of it and so that electronic jellyfish was producing the display the whole time it was down there in order to attract in the squid.

MARQUEZ: Absolutely incredible. Dr. Edie Widder, thank you very much. Can't wait to watch. Thanks.

WIDDER: Thank you.

MARQUEZ: "Monster squid, the giant is real" airs tonight at 8 p.m. on the Discovery Channel.

Actors honoring actors this time, it's personal. I'm talking about the S.A.G. Awards, they are happening tonight. We go live to the red carpet for a heads up on which big stars probably won't go home empty handed.

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MARQUEZ: Well is your favorite actors and actresses from your favorite movies and TV shows, taking over Hollywood in the glamour, glitz and high fashion on the red carpet. It only means one thing, the screen actors Guild Awards are here, a place where actors honor each other. And who better to tell us what we can expect than our very own the lovely, the talented Nischelle Turner who is on the red carpet in L.A. Nischelle --

NISCHELLE TURNER, ENTERTAINMENT CORRESPONDENT: Hi!

MARQUEZ: How are you? Who is likely to win best picture and are there any surprises ahead for us?

TURNER: Well first of all, Miguel, for the screen actors Guild Award, its best ensemble, best cast ensemble in a movie, because they like to honor -- actors like to honor everybody, so they want to talk about the ensembles. Now going into this award, you may think there is a front runner because everyone was talking about "Lincoln," but during awards season "Argo" has made a strong push off top and it may have really kind of come on late. So I wouldn't be surprised if "Argo" wins for best picture, just because, like you said, the actors vote for this one. So I don't think that's out of the realm of possibility at all. I don't even know if I would call it an upset anymore.

MARQUEZ: Wow. Well that's quite a statement there. I saw both movies, "Lincoln" is pretty amazing.

TURNER: Yes, it was.

MARQUEZ: Very good films. What about best actor and actress category? What can you tell us?

TURNER: Those, on the other hand, could be very interesting as well. I think the best actor category is one of the strongest that we've seen in a long time, some really, really good performances this year by the actors, but if there is one that there is a front runner, Daniel Day-Lewis definitely has kind of the momentum going into it as his role as Abraham Lincoln. He was, everyone said, and I think he was great, understated but just hit the right note as the president. So, we could definitely see him take home an award tonight.

On the actress side things, people thought this could be a two-horse race between Jennifer Lawrence and Jessica Chastain. Jessica Chastain in "Zero Dark 30" and Jennifer Lawrence for "Silver Linings Plate Book." But I tell you Naomi Watts in the "Impossible" is making a really strong late push and if you saw that movie and saw her performance that movie was about the family that was hit by the tsunami of 2004 and who survived it. She was amazing and she was just haunting. It was so good it stuck with me. That is one of those performances that stay with you.

MARQUEZ: I love you call this a horse race. A special moment tonight, Dick Van Dyke will be honored with a Lifetime Achievement Award. How will that go over?

TURNER: By the way, I can tell that you Alec Baldwin and Rob Ryan will present him with that award. If anybody deserves a Lifetime Achievement Award it is Dick Van Dyke. He has been in this game for more than 50 years. He does have a personal connection with the S.A.G. Awards, too, Miguel, because he met his wife here at the Screen Actors Guild Awards. So it's been a pretty good run at the S.A.G. Awards for him it will be a special night for him.

But I have a little bit of breaking news that I can leave you with. One of the nominees tonight, we have learned, Tommy Lee Jones, who is nominated for best supporting actor for his role as Thaddeus Stevens in "Lincoln" will not be here tonight because, like many Americans, he has come down with a really bad case of the flu. He has got whatever's been going around. I know so many people that have been, you know, strucken with that. So he is one of them, he won't be here and he could very well win as well.

MARQUEZ: All right. Nischelle Turner, thank you very much you look lovely as ever. Have fun out there.

TURNER: Thank you.

MARQUEZ: We will have more on the man who spent 50 years making you laugh, a special interview with Dick Van Dyke coming up in the next hour.

Don't miss our coverage live from the red carpet at the Screen Actors Guild Awards, that is tonight 6:30 Eastern on CNN.

Efforts to reform U.S. immigration laws are gaining speed a group of key senators are tackling the immigration issue that's considered the most controversial. We will have the details at the top of the hour.

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