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U.S. Woman's Body Found in Turkey; Group Claims They Bombed U.S. Embassy; Agonizing Wait in Alabama Town

Aired February 2, 2013 - 19:00   ET

THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.


DON LEMON, CNN ANCHOR: I'm Don Lemon.

I'm going to start with your headlines right now.

An American woman missing for nearly two weeks in Turkey has been found dead. Sarai Sierra, 33 years old, from New York, police in Istanbul say she was killed possibly, stabbed to death. More details and a full report coming right up here on CNN.

Also in Turkey, a radical leftist group is claiming responsibility for sending a suicide bomber to the U.S. embassy in Ankara yesterday. The bomb killed a Turkish security guard.

Alabama's Dade County sheriff tells his team has been in constant communication with the man holding a 5-year-old boy hostage in an underground bunker. He says the man identified as Jim Dykes allowed police to send down coloring books, crayons and medication to the boy through a ventilation pipe. Police say Dykes shot and killed a school bus driver on Tuesday afternoon before taking the boy hostage.

A murderer is back behind bars after he just walked out of the jail in Chicago. Steven Robbins was on the run for three days before he was captured last night. Police found him about 60 miles. Robbins was serving a 60-year murder sentence in an Indiana prison when he was transferred to Chicago to face a drug charge. The drug charge was dropped and he was supposed to return to Indiana to serve the rest of his sentence. But instead, he was simply let go.

A follower of Charles Manson, a convicted murderer, may be released from prison. His name is Bruce Davis. He was sent to prison in 1972 for his role in the Manson family killing. Well, prisons officials in California recommended parole for Davis. It's now up to Governor Jerry Brown to give final approval. Brown has 30 days to decide.

The usual roar of subway trains in New York, replaced by the sound of a water fall, a water pipe nearly 100 years old, burst above ground in the flat iron district. It sent water into the station. Trains are being diverted while the repairs are made.

I want to get an update on the Alabama story where a 5-year-old boy is headed into his fifth night inside an underground bunker. Police say a man they have identified as Jim Dykes killed a school bus driver Tuesday afternoon and took the boy hostage. The police are communicating with Dykes through a ventilation tube and they say they don't feel the boy has been harmed. CNN's George Howell attended a community vigil just a short time ago.

Good evening to you, George. So, what did you see?

GEORGE HOWELL, CNN CORRESPONDENT: Well, Don, you know, dozens of people came together. You know, this is a vigil not only to honor Charles Poland, the slain bus driver who, you know, gave his life to try to protect his students on that bus, but this is also a vigil to pray for this 5-year-old boy who is back on the property here behind me, a child who has been in an underground bunker now for five days.

And there was a slogan that people said, a statement, they kept saying that Ethan is going to come out of this hole, Ethan is going to come out of this hole. Everyone out here is trying to be as optimistic as possible.

But, Don, there's so much uncertainty, especially with one woman that I spoke with, with Michelle Riley. She spoke with Ethan's mother today and she said that the family is distraught, hanging on by a thread, Don. But she and everyone out here is hoping that Mr. Dykes has a change of heart and lets Ethan out of the bunker.

Take a listen to what she said.

(BEGIN VIDEO CLIP)

HOWELL: What do you hope, you know, if Mr. Dykes hears this and sees this, what do you hope he gets from this?

MICHELLE RILEY, MIDLAND CITY, ALABAMA RESIDENT: He -- he just needs to know that, you know, everybody -- everybody makes mistakes. Everybody has been through life events that changes them. But Ethan is innocent. You know, let him go home to his mother. Let him go home to his grandparents. Let him go back to school and be with his friends.

(END VIDEO CLIP)

HOWELL: Don, you can hear the helicopter buzz behind me. The activity is remains here as round the clock, 24 hours. And we understand and from what Michelle learned, that this family is in constant contact with the investigators. They are getting updates hour by hour as we wait this thing out.

LEMON: The sheriff met with reporters earlier today, George. Any information about police communication communications with Dykes?

HOWELL: You know, Don, we got some information, some insight from the sheriff about how Mr. Dykes is treating the young boy. First of all, we know that in this bunker, he has an electric heater and blankets. That's important because it's cold out here at night, Don. We're talking about a bunker where underground, it's about a constant 50 degrees. So, that's good news.

The investigators are also able to get the medications to this young boy. He suffers from Asperger's syndrome and ADHD. But we also, you know, learned that just a few days ago, they are able to get crayons, coloring book, and toys today. We learned that the young boy has toys.

And when the sheriff relayed this information, he said this. I said, I want to thank Mr. Dykes for taking care of our boy.

And you can tell that that was a direct call, a direct appeal to Mr. Dykes, does he have television? Is he watching this? Are they trying speak to him directly? It's fair to assume they are trying to talk to him, Don.

LEMON: George Howell, thank you very much. George is going to be back with us at 10:00 Eastern as we continue to monitor the situation.

And the story is eerily similar to an incident that happened nearly 40 years ago. It happened in Chowchilla, California, when three men kidnapped a school bus full of children and their driver and buried them underground inside a moving van trailer in hopes of getting ransom money. Thankfully, they all survived but the trauma is still being felt by any of them.

One of the Chowchilla victims is going to join us at 10:00 tonight. Make sure you tune in to that.

Moving on now, in Turkey today -- a claim of responsibility for the attack on the United States embassy.

Yesterday, in the Turkish capital Ankara, a suicide bomber blew himself up and killed a man who worked at the embassy, a security guard. Today, a Turkish extremist group posted on its Web site that they sent the bomber and that they are against U.S. foreign policy and they oppose Turkey's close ties with the west.

Also in Turkey today, heartbreaking news for the family of an American woman who simply vanished nearly two weeks ago.

CNN's Nic Robertson has details on that for us.

(BEGIN VIDEOTAPE)

NIC ROBERTSON, CNN SENIOR INTERNATIONAL CORRESPONDENT: What we are learning now from the semiofficial state news agency, Anadolu Agency, is that Sarai Sierra's body was found in a poorer neighborhood of Istanbul. We also understand from the police that they believe that perhaps her body was taken there from the site that she was killed. They also say that nine people have been arrested in connection with this.

CNN Turk, our sister network, says that the police have told them that there's evidence of stab wounds on her body. Obviously, very sad news for her family. Her brother and husband in Istanbul expecting to be taken to identify her body. Not clear why she didn't make that flight home as expected by her family on the 22nd of January. The last communication she had with her family the day before says she was excited to come home, has been missing all these days since. And now, her body discovered in a poorer neighborhood of Istanbul. Nic Robertson, CNN, Ankara, Turkey.

(END VIDEOTAPE)

LEMON: All right. Nic, thank you very much.

What do you get when you hold a gun buyback program? Well, in Tampa today, they got some Glocks. They got some revolvers. And get this -- they got a couple of rocket launchers as well.

In all, the sheriff's department collected more than 2,500 firearms in exchange for $75 in tickets to some athletic events.

It is going to be a near miss, but it still has NASA's attention. Scientists say we have never seen an object this big come close to the Earth.

And the party before the big party. Live in New Orleans, checking out the teams and the security ahead of Super Bowl XLVII.

(COMMERCIAL BREAK)

LEMON: Sorry, I was doing my football music. The pro-football Hall of Fame added seven new members tonight. I scared my floor director.

The class of 2013 was announced in New Orleans, the most famous on the list is coach Bill Parcells, the legendary sidelines boss who won two Super Bowls with the New York Giants. The class also included Warren Sapp, Chris Carter, and Jonathan Ogden and Larry Allen, and two senior selections, Curley Culp and Dave Robinson.

We are fewer than 24 hours away from kickoff at the Super Bowl.

No city knows how to have fun like New Orleans. But the teams and coaches are all business, knowing a chance like this may come once in a lifetime, and CNN's Joe Carter is in New Orleans, a lucky man out with this assignment right now.

All right. Besides the food, and the drink. And the partying, I don't know, I guess what's today been like? You have to talk about that as well.

JOE CARTER, CNN CORRESPONDENT: Well, you know, I got to work, Don, I mean, come on, that's sort of what I'm here to do is work.

But, yes, we have had plenty of fun, believe me. We're going to have fun as soon as we are off the air here. But for the teams, today was a lighter day for them, both the 49ers and the Ravens did a walk through, there was no helmets, no pads. It's an opportunity to have a dress rehearsal of sorts before tomorrow.

But what was cool about this, this last practice, this last walk through, was they invited family and friends. So, for every player that had somebody in town, whether it was a mother or father, the third cousin, they had an opportunity to go watch the walk through today. They were able to stand on the sidelines. They were able to walk around inside the Superdome.

So, it's kind of a special last practice, Ray Lewis gave a speech to his team, basically saying, hey, guys, this is it, this is my last practice in the NFL. So, it's like the Ravens really have an emotional advantage heading into the Super Bowl tomorrow.

And then we have seen a real big uptick, Don, in security around town. Earlier in the week, it was really easy to get around and today, very, very hard. You are basically talking about no vehicle traffic within two blocks, three blocks of the Superdome. Most of the streets are barricaded off.

They've got a lot of police presence around the Superdome, I saw bomb sniffing dogs today. A lot more cops than we have seen all week long. I know the 70,000-plus that come in tomorrow night are going to have to go through a pretty extensive security check as they come in. So, those that might be watching, that are heading into the game tomorrow, remember to pack your patience, show up early and travel light. And especially those that are coming in to New Orleans either tonight or tomorrow. The traffic is starting to get really bad because, again, it's hard to get around in town here.

But I know, once you get in town, Don, as you know very well, it's all good in the Big Easy. It is all good.

LEMON: Joe, enough of the traffic report. We're not there.

What's the food like? What have you done that's fun? Where have you eaten? I told you to go to Acme Seafood and get the charbroiled oysters and go to Dragos and compare the two. Have you done fun?

CARTER: I know. I wrote both of those restaurants down, I went he to Ocean air -- or Ocean Ann. Sorry, I didn't have the name right but, I had charbroiled oysters for the very first time which is -- OK, I got it right?

LEMON: Oceana.

CARTER: On Bourbon Street, we walked down there. Oceana, thank you, Mo is the owner, great guy.

We went to another restaurant, Katie's Restaurant, the owner Scottie, treated us really well, charbroiled oyster, a lot of red fish down here. We've had a great time.

I mean, obviously, it's been a lot of work, but a lot of play as well.

LEMON: Yes.

CARTER: Looking forward to the game.

LEMON: (INAUDIBLE)

CARTER: I feel like my smart money is to Harbaughs.

LEMON: Yes, that's what I was going to say? How is the Harbaugh family doing? I mean, both brothers coaching, it's got to be kind of nerve wracking, afterwards they will say it was a great time, but it's got to be kind of nerve-wracking right now for the whole family.

CARTER: Yes, you know, I ran into Cooper Manning earlier in the week. Of course, his brother Peyton and Eli playing against each other, and he just said, I don't know, I think they will enjoy this week, but I do not envy the family at all because -- but you know what? Earlier in the week, Don, we did see Jack and Jackie, the parents, in a very good mood. They were sort of soaking all the atmosphere up and oozing with pride, because obviously their two sons are in it.

But I think that nervousness will settle in tomorrow, around kickoff, once they know for sure that one is going to be a winner and one is going to be loser. But they sort of implied that they might be heading to the losing locker room after the game because when these two teams played back in Thanksgiving, they went to the winning locker room and said, they should have made the different decision. The other son may have needed our support a little bit more.

So, they kind of hinted and implied that that's what they might do, we don't know where they're going to sit. We don't know where a lot of the family members are going to be. But I will tell you, if they find them on camera tomorrow, you're going to see their faces a lot throughout the game because they are certainly the most famous parents of Super Bowl XLVII, to think their two sons are coaching against each other in the Super Bowl is a pretty unique experience.

LEMON: Yes, and my family would say, one will come in first, and the other will come in second, instead of a winner and loser. So, Joe --

CARTER: And nobody remembers who comes in second, man.

(LAUGHTER)

LEMON: Have a great time, have a great time. That's a fun assignment, really, enjoy it, take it all in. Thank you, Joe Carter. We'll see you soon here on CNN.

The Super Bowl will be seen by football fans who aren't even on planet Earth. That's right, the six astronauts onboard the International Space Station may not have chicken wings or even gravity, what they might have, we don't know. But they will be able to watch the game.

A NASA spokesman tells CNN -- tells space.com rather, that NASA control made a point of asking them if they wanted the Super Bowl beamed to them and they said definitely. They definitely wanted to see it. Of course they want to see it.

Another thing that the International Space Station might be watching, an asteroid is set to fly remarkably cross to earth in about two weeks. NASA says there is no chance the small asteroid might be on a collision course with our planet. The asteroid is about half the size of a football field.

NASA said it will be closest to earth on February 15th, about 17,000 miles away. You can't see the asteroid with a naked eye, but a small telescope or binoculars might do the trick for you.

High school can be a tough place, even for the cool kids, even for cool kids. So, even what it's like to be a kid who is a bit overweight, a fat kid, or even a gay kid. Jacob Rudolph, well, he can imagine that -- a teenager who somehow found the courage to overcome the fear of rejection, and ostracism and he did it in front of his entire school, he'll tell us why and how he did it, next. Live.

(COMMERCIAL BREAK)

LEMON: Maybe you have seen it. If you haven't, we're going to show you in a little bit. It's a video of a New Jersey teen, Jacob Rudolph, coming out to 300 of his classmates. Jacob decided to come out in the most public way possible, while accepting an acting award at this high school.

The video was posted by his father and soon went viral, making the 18- year-old a role model for equal rights. And helping him score an invite to tonight's gala for the Greater New York Human Rights Campaign.

Congratulations, Jacob. How are you doing?

JACOB RUDOLPH, CAME OUT TO CLASSMATES, VIDEO WENT VIRAL: Doing really well. Thank you.

LEMON: All right. Thanks for coming on.

We're going to start by taking a look at your big moment. Roll it.

RUDOLPH: All right.

(BEGIN VIDEO CLIP)

RUDOLPH: Most of you see me every day. You see me acting the part of a straight gay guy. When I'm in fact an LGBT teen, lesbian, gay, bisexual, transgender. Unlike millions of other LGBT teens who have had to act every day to avoid verbal harassment, physical violence, I'm not going to do it anymore. It's time to end the hate in our society and accept people for who they are, regardless of their sex, race, orientation or whatever else maybe holding back love and friendship. So, take me, leave me, move me out of the way, because I am what I am, and that's how I'm going to act from now on.

(CHEERS AND APPLAUSE)

(END VIDEO CLIP)

LEMON: So, Jacob, no doubt it took a lot of courage to stand in front of your classmates and reveal your sexual orientation. And in your speech, you say that you had been acting like a straight man, so why did you decide to come out in this way and so early in high school? I would never have had the courage to come out in high school or even college.

RUDOLPH: Well, I felt like I had gotten to the point where keeping this a secret from my friends who I cared about so much and they did not know it about me, it was too difficult. I did it in this manner because I really wanted this to be a public coming out. I wanted everyone to see it, and I wanted, especially LGBT teens to know that if I can come out in this way, and in front of all my peers with the potential of not being accepted, I think they can do it too.

LEMON: And you use the term LGBT.

RUDOLPH: Right.

LEMON: Why did you use that teen instead of just gay teen?

RUDOLPH: Well, because that is actually gotten a lot of criticism from the LGBT community. I used it intentionally, because I think using labels such as gay, straight or bisexual in society, it's a little antiquated because as I'm sure you're aware, the Q has been added to LGBT for questioning among many of the other additional letters.

But I don't have to define myself right now. But I know that I am in a category and I feel like because I'm in the category, I also fall in the category of ostracisation (ph) among a lot of critical groups of non-straight oriented people.

LEMON: Your video went viral and you have -- I'm sure you have gotten a lot of support.

RUDOLPH: Oh, absolutely.

LEMON: But you probably got a lot of backlash as well, which I'm sure you don't want to focus on, but you have. Talk about this support and the backlash.

RUDOLPH: Well, I mean, the support initially, as soon as I finished the speech, it came from my peers. They have been so incredible and supportive and I really -- I can't them enough for that. There has been a lot of positive feedback from the media, and I have gotten a lot of attention about this, and I think that's very -- I think this is what it deserves. I think this is a very important topic in American society, but I don't think that we have the answers.

As far as criticisms go, I have seen to many divisions on line, especially from people within the gay community. And I think if you take the civil rights movement, for example, it lost a lot of its credibility, and it lost a lot of its momentum once it started fracturing to things like the Black Panthers, and SNCC and CORE really didn't have much impact anymore.

And I think if American LGBTs really want to seeing progress, they have to stop with these differences and linguistics and opinions, and I think we really need to start banding together and become a cohesive unit with a similar goal. And I think that's how we're going to get somewhere.

LEMON: It's very refreshing to hear you say that, especially as an older person who's in that community and has seen so much -- RUDOLPH: You are not old.

LEMON: Well, although I can be your grandfather.

I have seen the division and I talked about that in my speech just yesterday at the University of North Texas, I said the same thing. Someone asked me if I had ever experienced racism in the gay community and I said absolutely. Just because you are gay, doesn't mean you are always open-minded and many times I go to gay events and I'm the only person of color in the room, because I'm either getting an award or the emcee at the event, and there's something wrong with that.

So, listen, your parents put your video online. Obviously, your dad is very supportive if he put it online. And I'm sure there are people watching saying, you know, he is a teenager, he doesn't really know what his orientation is right now.

How does he know as a teen? He shouldn't be doing that. He shouldn't be coming out at this point.

RUDOLPH: Well, yes, my dad has been incredibly supportive and my mom as well. But I think that in support in the realm of how parents react to their children's orientation. Parents can't be un-supportive of their kids if they want to start embracing something what society has deemed not OK. And I feel like a lot f of the problems come from parents' desires to have their kids have a white picket fence experience in life and have a wife and have kids and have the same opportunities that they had. But once they hear the words "gay" or anything in that category, I think parents become disheartened and they start rejudging their opinions on how things are going to play out in their kids' lives.

So, the more parents are educated on how gays can have exactly the same opportunities that straight people can in many states, I think that's one step closer for parents getting a little bit more reckoning.

LEMON: So you are going to the HRC gala tonight, right?

RUDOLPH: I am. I'm very excited.

LEMON: You are not --

RUDOLPH: Chad Griffin was very generous of having invited me.

LEMON: You're not speaking though, right?

RUDOLPH: I think that has yet to be seen, but --

LEMON: So, what would you -- I know that you want to say something. If you don't get to speak, but you want to talk about an anti-gay bill in Texas and about LGBT?

RUDOLPH: Right, well, the bill -- there's a part of the bill that discusses how subjects like gays, and LGBT matters. It should not be taught in the he education system, it should be left for home discussion and it should be up to the parents to impart that information on their children.

But in a state like Texas, that is very heavily religious and those sort of topics kind of dominate the home life, I don't think that that is going to be a reality and if anything, I think more biases, are going to be perpetuated than anything else. I think it is really up to our educative institutions to start educating the kids on LGBT matters and destroying some of the biases and prejudices that have permeated our society and that are really starting to affect people.

LEMON: All right. Jacob, best of luck to you.

RUDOLPH: Thank you so much for having me.

LEMON: You are a brave young man. Thank you. It was a pleasure to talk to you.

RUDOLPH: Have a great night.

LEMON: You too.

Super Bowl commercials are just as much of a highlight as the game itself. So, how did the biggest football game of the year turn into a commercial showdown? Ahead, what goes into making the great commercials.

(COMMERCIAL BREAK)

LEMON: Just past half -- just half past the hour right now, a look at your headlines here on CNN.

CNN can confirm that an American woman that missing for nearly two weeks in Turkey has now been found and sadly she is dead. The body of Sarai Sierra was found in Istanbul today, and authorities say it appears she was stabbed to death. The 33-year-old New Yorker was on vacation alone in Turkey.

Soccer season is kicking off in Egypt, but there's one important thing missing.

So did you notice? No screaming fans. It's not that they don't want to be there, they are not allowed to be there. Matches are being played in secure military stadiums after 74 people were killed in a riot after a game last year.

Secretary of state, John Kerry will likely visit the Middle East on his first official overseas trip. Kerry was sworn in yesterday, a U.S. official said that Kerry's trip may include stops in both Israel and Egypt this month. A Kerry insider said that the new secretary of state may try to revive stalled peace talks in the Middle East.

A (INAUDIBLE) Alabama sheriff said that a man holding a five-year-old boy hostage in an underground bunker has allowed police to deliver coloring books, crayons and some medication. The man identified as Jim Dykes is communicating with police and allowing deliveries through a ventilation pipe. Police say Dykes shot and killed a school bus driver Tuesday afternoon before taking the boy hostage. One of nature's most unusual looking creature is joining the endangered species list. The wolverine also known as the mountain devil can't outrun climate change. U.S. Fish ad Wildlife Service says there are only 250 to 300 left in the U.S.. Wow, interesting.

Rising temperatures in the northern Rockies is causing their habitat to melt away.

America's most famous groundhog indicates spring may soon be on its the way. Punxsutawney Phil did not see his shadow this morning when he came out of his borough in Pennsylvania. But another forecaster has a descending opinion. General Beauregard Lee did see his shadow here in Georgia today. That means we could see more than six weeks of winter left. That's a lot of winter.

And a lot of people will be glued to their televisions tomorrow night for the big TV event. We're talking about Super Bowl commercials, not exactly the Super Bowl but the commercials. For some people, the game is almost a distraction between the commercials. Well, this time around, hey, a 30-second ad can set a company back $4 million. But is it worth it?

Jamie Turner is the CEO of 60-second marketer.com and you have written a couple of books on marketing. So why is the Super Bowl the commercials, why does it happen? Why do people pay so much money for these commercials?

JAMIE TURNER, CEO, 60-SECOND MARKETER.COM: You know, it's crazy. Four million bucks. You got it. It's just insane. However, believe it or not, they actually work.

LEMON: It's worth it?

TURNER: It can be worth it. Now the trick is to get a great commercial behind what you are spending the money on. Now remember, also, these commercials cost about a million bucks to produce. So you are not only spending $4 million every time you run it but there's another million bucks on top of that just to produce the commercial. So there's a lot of money behind it, but marketers found over time that they actually do work.

LEMON: All right. So I'm going to ask you again, I mean, do they typically see a spike in sales if the company runs an ad during a Super Bowl.

TURNER: It's hard to track, so that is the debate that goes on inside board rooms all the time. They were spending all this money, how can we track it. And what they do is they say, "Well, we see, we research, we do interviews with people after we run the commercial. And find out if they like our brand better." And then people, the board room is like, "Wait a second, how does that translate to sales." They say, "Well, we may have seen a bump in sales after we ran the commercial. But it could be any number of factors." So it's a hard debate, it's a debate I have had plenty of times.

LEMON: If your company is sort of humming along and then all of a sudden after the Super Bowl, you would know that.

TURNER: You would know that. Yes, definitely, you would know that. But it does not always do that. A lot of times it's a small bump and they can't really tell. Is it the Super Bowl commercial or was it the promotion we ran in Milwaukee the helped things. It's really, really crazy but well fought battles in many boardrooms.

LEMON: You said a Super Bowl ad must do one or two things or they are wasting their time.

TURNER: Very true.

LEMON: So what is that?

TURNER: It has to either make people laugh or make people cry. And research has shown that if you can get people to have an emotion around a commercial, they will remember your commercial more and therefore end up buying your product. So you got to make them laugh or cry, if you don't do one of those two things then you might be wasting your money.

LEMON: All right. So this year a bunch of companies are turning to the public for commercials -- crowd sourcing. Toyota and Pepsi have asked for viewers to send in photos through Twitter and Instagram for their Super Bowl ads. Doritos again asked for people to submit their Super Bowl commercials. Coca-Cola, Team Racing, Audi, and Prom Date, released teasers asking for viewers to vote how they should turn out and Bud wants you to name their new Clydesdale. So what gives here?

TURNER: Here's what's going on. In the old days, when you and I were growing up. When I was growing up, you're younger than I am. When I was growing up, it was a passive medium. TV commercials just went out and they ran a spot.

LEMON: It's like reality-mercial.

TURNER: It is like reality-mercials. Exactly. So what they are trying to do is get people to respond in real time. And if you can do that, then what ends up happening is people are having a dialog with the brand right then and there.

LEMON: That way you can track whether it works or not.

TURNER: Yes. You can start tracking that. So it actually is a pretty good way to get people engaged.

LEMON: Is that going to catch on though? I mean -

TURNER: It is. So what is happening, and I see you do it a lot. You are tweeting between commercial segments, that is creating a brand for you, a brand for CNN. It gets people engaging with you.

LEMON: Can you say that again?

TURNER: Yes. LEMON: Absolutely, people don't understand that. When they say, why are you always -- I say, this is part of brand creating, creating a brand and profile.

TURNER: And you are doing a great job. And you got to keep doing it too, because it basically giving people the ability to have a conversation with you.

LEMON: Thank you, very much.

TURNER: And that's what Coca-Cola is doing -

LEMON: Excuse me, this camera right here. Thank you.

TURNER: You heard it here, folks.

LEMON: Thank you very much. This is an audience you can take with you no matter which network or where you go.

TURNER: There you go. But the bottom line is it's a great way whether you are Coca-Cola or you're Budweiser, whether you're Don Lemon on CNN, you are basically having a dialog with the consumer.

LEMON: Thank you. Great man, Jamie Turner.

OK. Jamie, you look at Super Bowl ads out there, you got the ones that we'll all be talking about on Monday. We will run down the best of the best, next.

(COMMERCIAL BREAK)

LEMON: Jamie Turner, marketing pro, he is here talking about the much-anticipated Super Bowl commercials. Before we run down your favorites, a lot of Super Bowl ads were released ahead of time on the internet, that is a newer trend. For a long time, a lot was very hush, hush. They didn't talk about it. So are companies putting out all these Super Bowl commercials before the game. Shouldn't they be going spoiler alert or no?

TURNER: No, what happens is as people watch them before the game. They enjoy them, and they anticipate watching them again while they're on the Super Bowl. So it really actually builds the anticipation and they get more bang for their buck, because people are watching it on Youtube.

LEMON: They're going to watch them anyway, because you want to watch them along with everyone else even if you've seen them.

TURNER: Absolutely.

LEMON: OK. So let's run down which ones you saw and some of the best.

TURNER: Yes, we saw a bunch of them -- this one right here is a Coca- Cola spot, you want to take a look at that?

LEMON: Yes.

(BEGIN VIDEO CLIP)

LEMON: OK. What is this about?

TURNER: So what's going on is these guys are racing, all racing to go get to the Coca-Cola, and there's three different people. This is a great example of a commercial that engages people by getting them to act on the internet. At the end of this commercial, you have to vote on who won, the Western cowboys, the guys on the motorcycles or the show girls and you get to vote, and whoever wins they will do that at the end of the commercial.

LEMON: It looks like Priscilla, queen of the desert versus blazing saddles.

TURNER: Exactly.

LEMON: And then there's a Toyota. A Toyota ad called "Wish Granted."

TURNER: Yes, that's a great spot.

LEMON: Why is this a favorite?

TURNER: Very, very funny. If you just watch it. Let's watch it for a second is. Very, very funny stuff.

(BEGIN VIDEO CLIP)

UNIDENTIFIED FEMALE: I'm your Rav-4 genie, your wish is my command.

UNIDENTIFIED MALE: I wish today spare tire was gone.

UNIDENTIFIED FEMALE: Really. Out of everything. OK.

(END VIDEO CLIP)

LEMON: What's that one all about.

TURNER: It's the charm behind it. They're basically creating an engaging commercial around with the people there and what ends up happening is people remember it. There's a little bit of everything in there, for every person watching the spot (INAUDIBLE) think about the brand.

LEMON: And of course, there's some that we haven't seen that will debut at the Super Bowl.

TURNER: Yes, absolutely. Good to see you, my friend.

LEMON: JT. Can I call you JT?

TURNER: You can. Absolutely.

LEMON: Thank you.

Remember, build your brand on social media.

TURNER: Absolutely.

LEMON: Thanks, Jamie. Appreciate it.

Here is something else that you want to see, a courtroom camera caught a wild attack by a suspect in Oklahoma. Sean Kennedy turned on his own attorney at a trial where he was already facing assault and assault with a deadly weapon charges, the deputy that subdued Kennedy said he was not surprised since he has dealt with him before.

And a new way to use Twitter video, but while some users have made these beautiful short videos with it, others find yet another venue to put porn on the web. Details straight ahead.

(COMMERCIAL BREAK)

LEMON: Taking a look right now at your tech news, this time around. This time around something for everyone. From faulty cancer detectors to errant porn collectors.

Let's start with the first. There are several apps for your smartphone that say they can determine if a mole you have is possibly dangerous. But depending on which app you use the accuracy rate goes from single digits to almost 100 percent. Laurie Segall of CNN Money's tech expert. That is kind of scary that it can do that. How do I know if I can put any faith in one of these?

LAURIE SEGALL, CNN MONEY TECH EXPERT: You know, I say, this is a good time for a reality check, I mean there are apps that claim they can do anything. You have the quote, there's an app for this, but you know, an app can't always detect something like skin cancer, but that being said, you know, some of these are better than others. One they tested with 98 percent accurate and that's because it involved you going on the app, taking a picture of a mole that can be cancerous and they send it in to a doctor. So that one's going to be a little bit better. It's going to have a better track record than one that just says yes or no. Now all of these apps -- they have the ability to tell you what to look out for, where is the nearest dermatologist, they are not all bad. Don.

LEMON: OK. So Laurie, it was only a short while ago. Remember that. They found that a high tech bra which is promised to catch breast cancer, remember that? Early, may not be able to deliver on that promise, but are we getting close to these sort of things that are really part of treatment or detection?

SEGALL: Look, I think with technology getting smarter, we're going to hear more and more about these. You know, I (INAUDIBLE) pitching me all the time about these health apps where you can connect with doctors. They can diagnose you online. You know, I think it's always very, very important to remember that the technology might be getting closer to connecting you with medical care. But it should never replace medical care. I think that is what you should always think and we have see all these body hacking type technologies, you can measure your heart rate and all that kind of thing. This is only the beginning but always important to remember that your smartphone is not going to replace your doctor.

LEMON: OK. Very good advice.

We have been hearing about this new thing for Twitter that lets us watch video right there on the page. Tell us about Vine, I've been hearing you talk about it on the network earlier in the week.

SEGALL: Sure, you know, Vine, it's something that is getting a lot of attention, and it's a separate app that you download, but it's under the parent Twitter company. And, essentially, you can take six second videos using your iPhone just by putting your hand on your phone and it will record the video. It will go in six seconds and it loops over and over again and it really spurred a lot of creativity.

You know, Twitter, you have 140 characters, you can tweet in. Now Vine, you have six seconds and you can see it right there and people are coming up with all these really creative "vines." You know, that being said, they are having a little bit of a pornography problem, because like any technology, when this kind of stuff happens, bad actors are using it, and so you can search for different types of things, #new york city, you know, people are searching #porn. So that became a little bit of an issue for the company.

LEMON: Thank you, Laurie Segall. Appreciate it.

SEGALL: Thank you.

LEMON: Pockets full of change but not a penny to spare, why people in Canada will soon have to pay for things without pennies. It could mean some items will actually cost less.

(COMMERCIAL BREAK)

LEMON: Back in 2007, "Mad Men" was just making its debut on TV. The third "Spiderman" movie was a box office champ. And the Dow Jones was hovering around 14,000. Fast forward five years and that "Spiderman" is just a distant memory. But the Dow has come roaring back. Allison Kosik explains now.

(BEGIN VIDEOTAPE)

ALLISON KOSIK, CNN CORRESPONDENT (on camera): Party like it's 2007. On Friday, the Dow closed above 14,000. It's a milestone we haven't seen since 2007, but we here at the NYSE we hardly heard a peep from traders when it happened. No hooting and hollering like in years past. Maybe it's the been there, done that attitude.

Still, the Dow hit the mark, thanks to some upbeat economic data. Wall Street saw the January jobs report as good enough even though investors really expected better. Also consumer confidence and manufacturing rose, and that pushed stocks over the edge. But the momentum has been there for a while. The Dow has been powering higher ever since it hit rock bottom back in 2009.

It fell as low as 6,500. So hitting 14,000 is a reminder of the comeback. But most analysts we talked to say it really doesn't mean much. Instead they've got their eyes on the next big one.

PROF. JEREMY SEIGEL, WHARTON SCHOOL, UNIVERSITY OF PENNSYLVANIA: These are certainly nice round numbers, I mean I personally think it will be more of an event once we break through that October 2007 all- time high. That is more of a milestone than just go through a 1,000 marker, which we, again, have done before.

KOSIK: And it's that all-time high of 14,164 that we're watching for now.

(END VIDEOTAPE)

LEMON: All right. Alison Kosik, thank you very much.

It's official. Canada will be penniless by Monday. Penniless by Monday. No, Canada is not going broke. It's just not issuing any new penny coins. Over time, Canadian pennies will disappear from cash registers. So what happens if you have something that costs, let's say $1.02.

Well, it gets rounded down to $1. By the way, ditching the penny is nothing new. Australia, New Zealand and Sweden eliminated the pennies years ago. Canada's government said pennies are too expensive. Canada spent about $11 million a year to supply pennies to the economy. The government hopes to save money by scrapping the penny altogether.

As far as funerals go, this may have been the whopper of them all. You know where I'm going. From funeral home to the grave with a quick stop at Burger King in between.

(COMMERCIAL BREAK)

LEMON: Standoff in Alabama is now on its fifth day. That is where a military veteran is holding a five-year-old boy hostage in an underground bunker after kidnapping him from a school bus. We're closely monitoring the situation and we'll have a live report at 10:00 Eastern for you.

The story is eerily similar to an incident that happened nearly 40 years ago. It happened in (INAUDIBLE) California when three men kidnapped a school bus full of children and their driver. All the victims, buried underground inside a van in hopes of getting ransom money. Thankfully they all survived but the trauma is still being felt by many of them.

One of the (INAUDIBLE) victims joins us tonight at 10:00 p.m. Eastern.

A World War II veteran goes out in style. That is if one last fast food hamburger on the way to the grave is your way to go. Here's CNN's Jeannie Moos.

(BEGIN VIDEOTAPE)

JEANNE MOOS, CNN CORRESPONDENT (voice-over): It wasn't exactly a whooper of a funeral. It was a Whooper Jr.. This is the story of a World War II vet laid to rest. But not before the hearse and the entire funeral procession went for a Burger King drive through on the way to the cemetery.

UNIDENTIFIED FEMALE: It was a joke and then it became a reality.

MOOS: The deceased David Kyme (ph) of West York, Pennsylvania loved fast food, especially Whopper Juniors.

(on camera): One of (INAUDIBLE) daughters told the "York Daily Record" that their dad's version of eating healthy was the lettuce on a Whopper Jr.

(voice-over): After he died of a heart attack at age 88, the funeral director asked the family if there was any way they would like to personalize the service.

LINDA PHIEL, DAUGHTER: And we said we should go through, have one final burger.

MOOS: The funeral director arranged for (INAUDIBLE) favorite Burger King to prepare about 40 Whopper Juniors, paid for by the family.

MARGARET HESS, BURGER KING MANAGER: I think it's great that we have somebody that's actually voted that that's their last and final thing that they're going to do.

MOOS: One by one, the cars in the funeral procession came through. However many people were in the car, that's how many burgers they got.

Everyone in the hearse got a Whopper Jr., including the deceased.

UNIDENTIFIED FEMALE: He would be thrilled. There was no doubt.

MOOS: After all, just 15 minutes before he died, he was on the phone from the hospital joking with his daughter Linda, asking her to bring him a burger and she did, brought it to him here at Prospect Hills Cemetery. The family had always tried to get him to eat healthier. But no more nagging. As Linda laid the bag on the casket to be buried with him.

What was that like?

She cried.

PHIEL: I remember thinking "Dad, this is the first time I can do this and say OK, you can finally have your burger."

MOOS: A burger to go.

Jeannie Moos, CNN, New York.

(END VIDEOTAPE)

LEMON: I understand. There is nothing like a Whopper.

I'm Don Lemon at the CNN World headquarters in Atlanta. See you back here at 10:00 p.m.