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Sick School; Weather Outlook; Banning Balls; Sports Making Kids Aggressive?; Drive to Stop Diabetes; Prank Ads are on the Rise

Aired October 9, 2013 - 08:30   ET


ANNOUNCER: You're watching NEW DAY with Chris Cuomo, Kate Bolduan, and Michaela Pereira.

CHRIS CUOMO, CNN ANCHOR: Welcome back. It is Wednesday, October 9th.

Ahead on NEW DAY, one cancer case, then another, then another. Teachers at a California high school say something in their building is making them sick. Coincidence? Something more? We'll tell you.

KATE BOLDUAN, CNN ANCHOR: Scary nonetheless.

And remember this wild video that we showed you yesterday? It's part of a new trend called - I'm going to try to get this right -- prankvertising.

CUOMO: Prankvertising. Prankvertising.

BOLDUAN: Prankvertising. Please excuse my inability to pronounce a crazy word like that.

CUOMO: Tweet her about it.

BOLDUAN: Thank you. Prankvertising. Wild pranks captured on video with the victims' winding up on TV without their consent. Are these marketing campaigns crossing the line? We'll see.

MICHAELA PEREIRA, CNN ANCHOR: All right, we'll get to that. But time now for the five things you need to know for your new day.

At number one, President Obama pledging to sit down and negotiate with Republicans as long as they agree to a short term debt ceiling increase and an end to the partial government shutdown.

The president expected to nominate Janet Yellen to lead the Federal Reserve today. If confirmed by the Senate, Yellen would become the first woman to head the central bank.

The U.S. announcing a decision in the coming days on aid to Egypt. U.S. officials telling CNN that military aid will be cut, though not all of it. This announcement coming in the wake of violent clashes there.

The CDC recalling workers furloughed in the government shutdown to respond to a salmonella outbreak that sickened nearly 300 people in 18 states. Strains of the disease linked to raw chicken are resistant to antibiotics.

And at number five, Samsung has got a bit of a twist up its sleeve. Actually, it's a curve. It's releasing a new smart phone called the "Galaxy Round" with a curved display and a $1,000 price tag. Only available in South Korea right now. You can't get your hands on it quite yet here in America.

We always update those five things to know, so be sure to go to for the latest.


BOLDUAN: Fascinating.

All right, a very serious health scare at a California high school has parents and teachers frantic this morning. They believe a 2011 construction project at Malibu High School has sickened up to a third of the staff with illness that even include cancer. Miguel Marquez is looking into it. He has more.


MIGUEL MARQUEZ, CNN CORRESPONDENT (voice-over): This morning, concern and confusion at this California school. Parents speaking out.

BETH LUCAS, CHILDREN ATTEND MALIBU SCHOOL: My kids are terrified, yes, absolutely.

MARQUEZ: Fear after 20 teachers sent a letter saying something at the school was possibly making them sick. Their claim, three teachers diagnosed with thyroid cancer in the last six months, another with bladder cancer and others complaining of migraines, mysterious rashes, hair loss, and asthma.

Fourteen-year-old Christian Pierce (ph) had a brain tumor when he was six.

MARQUEZ (on camera): Do you even want to come back to school?

CHRISTIAN PIERCE, STUDENT (ph), MALIBU HIGH SCHOOL: Not really. If I -- as long as I can stay away from school until this is done, I'll be happy, because I'm scared.

MARQUEZ (voice-over): He's clear of it now, but his family moved here for the healthy lifestyle.

LUCAS: One of the reasons why we chose Malibu is because we're by the ocean, the air is fresher.

MARQUEZ: Trouble in paradise. The district's saying it doesn't know if the illnesses are coincidence or not. Nicholas Wiseman (ph), a junior, has dealt with migraines, rashes and asthma for years.

MARQUEZ (on camera): Did you ever think it could be your school that could be causing this?



N. WISEMAN: I thought it was the season like changing, like the weather changing.

MARQUEZ (voice-over): The family pulled out shrubs, even took out a wall for fear of mold. Anything and everything to determine the root to the problem.

MARQUEZ (on camera): This comes as a shock you to, obviously.

C. WISEMAN: It's appalling. I mean you think you're doing the right thing and then you suddenly have this total self-doubt that you're not at all.

MARQUEZ (voice-over): This, the biggest problem for parents, inadequate information. The school, slow to react.

C. WISEMAN: I don't know what to do. I'm just a mother.

MARQUEZ: For now, the school is closing one building, relocating students and conducting a full environmental review.

Miguel Marquez, CNN, Malibu, California.


BOLDUAN: That is scary.

CUOMO: Not just a mom though. Moms are the most important thing. Parents shape schools more and more every day. So don't give up on yourselves and figure out what that situation is. Stay informed about it.

All right, that was a really tough story. So now we're going to go with "The Good Stuff."

Today's edition, firefighters -- love them, right? No brainer. Save lives. Save property. Save cats. And I'm not even crazy about cats. But one company in Fresno even saved a wedding. Listen to this. Baker Laura Zabiki (ph), on her way to the ceremony with the all-important cake and flowers, when she started to feel severe chest pains.

BOLDUAN: Oh, no.

CUOMO: Called for help. Firefighters responded. As she's being loaded into the ambulance, her health, last thing on her mind. Take a listen.

BOLDUAN: Oh, no.


UNIDENTIFIED MALE: Right when we were kind of transferring her over to the ambulance, she looked at me and asked if she could - if we could drive it to the wedding. Couldn't get any employees down in time for like another hour and a half. They would have actually missed the whole ceremony.

UNIDENTIFIED FEMALE: Well, the flowers were a couple minutes late and then we saw a fire truck pull in and we were like, what's going on? Why is this fire truck here?

Thank you!


PEREIRA: That is actually really, really cute.

CUOMO: Right?

PEREIRA: I love this.

CUOMO: So the firefighters were wearing pink in support of Breast Cancer Awareness Month, by the way. That's why they have it on.

The end, ceremony, perfect. The baker, going to be OK. Firefighters dropped off the cake, went right back to work. Just another example of our first responders, why we love them. Above and beyond the call of duty day in, day out.

PEREIRA: You see. Remember my argument about we can't lose our humanity with the child - the nine-year-old, and somebody should have had an instinct to watch out for him. One that went from Minneapolis to Las Vegas.

BOLDUAN: Renewed (ph).

PEREIRA: They don't ever lose their humanity touch (ph), which I love. (INAUDIBLE).

BOLDUAN: And that baker, a consummate professional.

CUOMO: Right.

PEREIRA: The cake!

BOLDUAN: Exactly.

CUOMO: She's good.

BOLDUAN: She loves her job.

CUOMO: Good stuff.

BOLDUAN: That was good.

PEREIRA: Yes, and they looked good in the pink too.

CUOMO: Good. Good. And you sent it to us. Thank you so much.

BOLDUAN: One more time.

CUOMO: Keep sending it to - good. BOLDUAN: Thank you.

CUOMO: Keep sending it to us, because if we keep telling you the good stuff.

PEREIRA: You are such a wonderful dork (ph).

BOLDUAN: Coming up next on NEW DAY, a Long Island school banning pretty much everything -- baseballs, footballs, soccer balls and more. They're doing it in the name of safety. But is it too much?

CUOMO: And imagine being a witness to a murder, then finding out just a prank. You wind up on TV helping some company sell their products without your consent. The latest craze in advertising known as -

PEREIRA: The word?

BOLDUAN: Prankvertising.

CUOMO: There it is, Hooked on Phonics worked for me.

BOLDUAN: And me.


BOLDUAN: Welcome back to NEW DAY, everyone.

Let's head over for Indra Petersons for another check of the weather.

INDRA PETERSONS, AMS METEOROLOGIST: So I stepped it up a notch. We're not talking about cold. We're going to talk about rain, guys. Just what you want to see right here on the map, right? All about the low and where is it going to go over the next several days? You can actually see the current radar now starting to make its way into Virginia, just south of Maryland, and this will be the story of the next several days as it continues to make its way now.

Now back to cold, yes, because it is cold and temperatures are definitely going to be a lot milder than they have been really the last several weeks, all thanks to some cold arctic air due to this big dome of pressure just kind of hanging out. So we'll talk about those temperatures. Notice as they continue to drop, D.C. today, your high, only 63. Average will be 71. Tomorrow, your high only expected into the 50s. Same thing as you go out towards (INAUDIBLE). It's going to drop down to 60 tomorrow with the average expected, or should be, about 68 degrees.

So there we're trying to tracking this low. It's going to continue to make its way all the way up into the northeast for the start of the weekend. So by Friday and Saturday even, we will be talking about rain in this region.

There is some good weather in a few places. And, of course, that will be in the Midwest. Meanwhile, the rest of us will be talking about two to four inches today in the Carolinas. One to three inches kind of into Baltimore and D.C. And maybe about one to two inches into New York as we head through the weekend. So, you know, at least it's nice fall weather. I know you guys like it.

BOLDUAN: We'll take what we can get. Thank you, Indra.

PEREIRA: You know, we all want to protect kids from injury, obviously. But how far is going too far? That's the question that is facing Webber Middle School on Long Island, New York. Apparently they have banned balls. We're talking footballs, baseballs, soccer balls, lacrosse balls and any other equipment that could harm a children. And they've even said that cart wheels and rough games of tag would require supervision from a coach. Soft Nerf balls, however, would be allowed. Kelly Wallace is here to discuss this with us and she's been watching some of the response online.

It seems to me that you probably got a lot of feedback from both sides of the issue. Is this throwing the baby out with the bath water though?

: Yes. And I - if you guys could guess, which side do you think we heard more from who said that this is ridiculous. We heard stupid. We heard crazy. We heard, you know, so many parents say that our kids are so structured these days, they get so little time to just play, to just be.

PEREIRA: Play, yes.

WALLACE: We have an obesity crisis in this country. This is the wrong way to go.

On the flip side, there were people who said, you know, injuries are injuries. And an injury, a head injury, could be serious. And there's also concerns about liability for the schools. So we did hear from some people on the other side who said that, you know, there's some -

CUOMO: You need to say that part twice, because that's what's really driving this on the school side is liability. Fair? Fair point?

WALLACE: Well, yes. I mean the superintendent, in a local interview, she said that these injuries can be unintentional, but then they can get to be very serious. The school, we should note, has issued a press release, I think in part to kind of clarify on its part, saying that there is construction going on at the school, so there's a more limited area where the kids are playing. And if kids are in close proximity to each other, having hard balls being thrown or rough games of tag is not the way to go. So they're trying to say it's temporary. At some point in the school year it will be lifted. But people are still reacting.

CUOMO: It's happening in so many (ph) places. This one school, maybe that's there explanation, but this is happening. It's happening in schools. They're reducing -

BOLDUAN: Cracking down on what they can do.

CUOMO: Yes, because of liability concerns, because they get sued a lot.

PEREIRA: But it's so -

BOLDUAN: Is there such an increase in injuries at schools?

WALLACE: That's what I --

CUOMO: Lawsuits.

WALLACE: Right, that's the question -

BOLDUAN: There's more (INAUDIBLE).

WALLACE: Because I had said today (ph), someone needs to tell me that from when many, many years ago when I was a kid playing around on - you know, we had concrete on the playground. We didn't have the rubber foam.

BOLDUAN: And all the play sets had rusty bolts and nails.

WALLACE: Right. Right. I mean has there been that dramatic of an increase? You do see numbers, more increases in injuries in terms of overall sports related injuries, but how much of that is because more of our kids are playing more sports at younger and younger ages.

PEREIRA: Kids are getting bigger.

WALLACE: Kids are getting bigger and maybe that's just a question of, you know, better equipment or better coaching, but not necessarily restricting the play.

PEREIRA: This is the part that makes me crazy. Isn't the job of adults, whether it's parents or teachers or what have you, is to teach kids how to do things appropriately? So, you know, one of the things about when you fall is they teach you to get right back up and brush yourself off to avoid those things that bring you pain. It seems to me that just making a swipe - you know, you're not going to have any balls to play with --

CUOMO: Same (ph) answer to that (ph). You know, subject to what you say, Kelly, litigation, liability. Teachers teach less.

PEREIRA: Come on.

CUOMO: They stay out of behavior. That's why bullying is so hard to control.


CUOMO: They don't want to coach the kids on the playground in case the kid gets hurt, they're going to get sued. You hear it, school districts all across the country. This is happening in Fort Washington (ph). It's a great community.

WALLACE: Yes, and it is, I think, a huge point. And I think maybe what we're starting to see is sort of a shift because I think parents are saying, right, enough is enough, right, this is crazy because we need our kids, just as you said, Michaela, we need them to learn. Learn how to negotiate, conflict resolution.

PEREIRA: Yes, learn how to -

WALLACE: You get - you get hurt, you get back up.

CUOMO: The sandbox.

WALLACE: We all did that and we turned out pretty well.

PEREIRA: WE turned out OK.

BOLDUAN: So clearly there's been a lot of outrage -

WALLACE: Well, we might get some debate there.

BOLDUAN: Oh I'm sorry. We'll get to that later. So the school has really gotten a lot of heat for this decision and they are putting out this front.


BOLDUAN: Do you get any indication that they're going to be dialing back kind of moving that direction.

WALLACE: Yes I mean a senseless, a little bit of a frantic person on the phone this morning because they say you know a lot of this information is not correct.

The sense is that there is this construction but we know construction takes time. So they're sort of saying when the construction is over and there is more space the kids will be able to go back to the normal play. But the question is when is that time? And right now the kids are not able to play the way they like to play.

PEREIRA: Tweet us. We want to hear your about your thoughts on this at home.

CUOMO: And if it's going on.

BOLDUAN: Yes if this going on. All right. Thanks Kelly.

WALLACE: All right, my pleasure.

BOLDUAN: Very interesting.

We'll take you outside now and I will beat with you a football.

PEREIRA: There is more on this on the -- on CNN Living on our CNN Web site. So you can look up the information there. Kelly, always a delight.

CUOMO: All right Kelly stick around, we have a little "Human Factor" story.


CUOMO: You're going to like this one.

Ok a young race car driver is forced to drastically change his lifestyle after learning he has type one diabetes right. You hear about it all the time. But now Ryan Reid is back on the track and using his experience to change lives along the way. Here's Dr. Sanjay Gupta.


DR. SANJAY GUPTA, CNN CHIEF MEDICAL CORRESPONDENT (voice-over): Against all odds, 20-year-old Ryan Reid is living his dream.

RYAN REID, RACE CAR DRIVER: And I've been a race car driver since I was four years old.

GUPTA: He was just 17 when one of NASCAR'S top drivers recruited him for his development team.

REID: It was just like everything was falling right into place in my life. And nothing could stop me.

GUPTA: But something did.

REID: I was thirsty a lot. I was using the bathroom extreme frequently, losing a lot of weight.

GUPTA: One of the first things his doctors checked, his blood sugar. Reid was diagnosed with type-one diabetes.

REID: They're like, you know Ryan you'll never race again.

GUPTA: Reid found a doctor willing to help him get back on the track. There had been adjustments. A new diet, a wired censor has been implanted in his abdomen that transmits his blood sugar readings. There is a continuous glucose monitor mounted to the dash inside his race car. That allows him to check his blood sugar during the race and his fire suit now sports a bulls eye.

REID: We have a guy trained on the pit crew to reach into the window now and pit stop and give me an insulin injection should I need it.

GUPTA: Reid made his debut on Nascar's second biggest series April 26th and just last month he finished in the top ten.

Dr. Sanjay Gupta, CNN -- reporting.


BOLDUAN: Wow fascinating.

CUOMO: Right.

BOLDUAN: Wow. Coming up next on NEW DAY, advertising starring you without you knowing about it. More on a growing trend and I will not repeat the word because it is too difficult coming up.


BOLDUAN: Welcome back to NEW DAY. Remember this video that we showed you yesterday? It was part of a viral campaign for the movie "Carrie" and part of a new trend called prankvertising. And we're seeing a lot of these elaborate video pranks. They're generating a lot of buzz and getting a lot of attention. And also --


PEREIRA: Oh you know that would make me mad.

BOLDUAN: -- a whole lot of cash. Surprising, surprise. Christine Romans is here.

CHRISTINE ROMANS, CNN BUSINESS CORRESPONDENT: And can we imagine Michaela that I've walked on a murder scene or something but really it's all part of an elaborate marketing strategy. It's exactly the kind of impact every movie studio dreams of. An ad seen by more than ten million people becoming the number one most watched video on YouTube. All part of a new viral ad campaign that pranks real people to promote products. It sounds great unless you're one of those people running for your life. Watch.



ROMANS: It's the video prank we can't stop watching. And it turns out that's the point. An argument over spilled coffee escalates to a girl's throwing a man against the wall with a wave of her hand.


ROMANS: Mysteriously pushing tables and chairs across the floor and knocking pictures and books off the walls. Unknown to the unsuspecting customers, they were taking part in an advertisement for the upcoming remake of the movie "Carrie". It was a success. The video went viral garnering more than ten million views since it was posted just two days ago.

This isn't the first time we've seen elaborate pranks to get publicity. Women in this beauty parlor screamed and gasped in horror as a possessed girl creeps through the salon -- a gag to promote the movie "The Last Exorcism Part 2". And to create buzz about the movie "Dead Man Down" two actors stage a murder in progress while hidden cameras capture people's reaction as they walk into this elevator. Thinkmodo (ph) is the agency behind these viral marketing campaigns.

MICHAEL KRIVICKA, THINKMODO: With an ad you know you're exposed to something that people are trying to sell you something. You watch it with a filter on. With our video, you don't know what it is. You don't know what it's for. It's not branded in beginning. People enjoy and watch and laugh and like it until the end when the message comes in.

ROMANS: And it's not just the movie industry utilizing the tactic. In this ad, the beer company Carlsberg orchestrates a fake poker game where players in debt must reach out for help testing the lengths their friends will go to, to come to their rescue.

And ordinary airport passengers find themselves in newspapers and on television as wanted suspects in this ad for Nivea. The company's credit word of mouth was generating millions of dollars worth of publicity.

KRIVICKA: When you go viral it doesn't just stay nationwide, it goes global. It becomes an international news story. And that's more free media for a movie.


ROMANS: So are they crossing the line? The co-founder of the ad agency says no these end up being just a montage. It takes an awful lot of this to boil down into one ad.

PEREIRA: Here's my actual concern. What about this notion that it will desensitize people so if you see something happening in an elevator and you think I'm just being pranked and I'm not going to help the person. That is a real concern.

ROMANS: (inaudible) we like to watch, it could be viral and something so outrageous as a murder in an elevator.

PEREIRA: Reality TV. This is like "Candid Camera" on steroids.

CUOMO: That's right. And look when ABC broke that what would you do? It wound up being a really big deal. Yes, I love Quinones but I mean it's also putting people in the situations and seeing how they react. What I like, see how the women were the ones trying to help that guy getting killed in the elevator and the guys are leaving?

BOLDUAN: Any actor (inaudible) to be someone else.

ROMANS: Prankvertising.

CUOMO: Note to self.

PEREIRA: Prankvertising.

BOLDUAN: Watch it here. There you go. Practice saying that three times with us.

PEREIRA: Prankvertising. Prankvertising. Prankvertising.

BOLDUAN: She can do it. I can't. We'll be right back.


CUOMO: From us to you, thank you for watching NEW DAY. We now gift you Carol Costello with "CNN NEWSROOM". Carol --

PEREIRA: Please take it away.

CAROL COSTELLO, CNN ANCHOR: You pulled a Christmas present. Thank you. Have a great day.

"NEWSROOM" starts now.

Happening now in the "NEWSROOM" --


SEN. JOHN MCCAIN (R), ARIZONA: Shouldn't we be embarrassed about this? Shouldn't we be ashamed?

SEN. HARRY REID (D-NV), MAJORITY LEADER: That America could fail the families of our fallen heroes -- appalling, frightening.


COSTELLO: Families of troops killed in battle denied their benefits because of the government shutdown.


MCCAIN: And the list goes on and on of people, of innocent Americans who have fallen victim to the reality that we can't sit down and talk like grownups and address this issue.


COSTELLO: Plus, an illegal work stoppage.


UNIDENTIFIED MALE: I want to follow the rules. That's all.

UNIDENTIFIED MALE: The keys are in their hands. If they honor this contract, we will be driving tomorrow.