Audience Profile

The CNN.com diverse audience consists of consumers who are business decision-makers, attracting more C-Level executives than most other sites.¹
Marketers can also reach young, active, and tech-savvy consumers by advertising on the CNN Websites.²

Audience Insights

Unique Users:

35 million average monthly unique users to the site³

Median Age:

45.9²

Median HHI:

$77,369²

Household Income:

$150K (30% more likely than the average online user to have a $HHI 150+)²

Time Spent:
(average minutes per person, per month)

37.5 minutes³

1.3 billion

average monthly total minutes on the site, an increase of 49% since last year. ³

8.2 million

Mobile unique users view the CNN Digital Network monthly. ⁸

1.6 billion

Average monthly page views are registered on CNN.com, including 860 million average monthly page views to the home page alone. ⁴

113 million

average video streams were served in 2Q '08, an increase of 53% from a year ago. ⁵

10.8 million

unique users were registered on CNN.com's home page in a month. This is 60% more unique users to the homepage than the nearest news competitor. ⁷

exclusive

attracts exclusive audiences that do not visit other online news sites. At least 40% of CNN Digital Network visitors did not visit a major news competitor in the last 30 days. ⁶