Audience Profile
The CNN.com diverse audience consists of consumers who are business decision-makers, attracting more C-Level executives than most other sites.1
Marketers can also reach young, active, and tech-savvy consumers by advertising on the CNN Digital Network.2
Unique Users:
38.8 million average monthly unique users to the site3
Median Age:
46.422
Median HHI:
$78,3332
Household Income:
$150K+ (33% more likely than the average online user)2
Time Spent:
(average minutes per person, per month)
37.2 minutes3
1.4 billion
Average monthly total minutes on the site. 3
10.9 million
Mobile unique users to the CNN Digital Network. 8
1.7 billion
Average monthly page views are registered on CNN.com, including 937 million average monthly page views to the home page alone. 4
141.5 million
Average monthly video streams, an increase of 34% from a year ago. 5 18.5 million average monthly CNN.com LIVE Video plays, a 256% increase from last year. 9
11.8 million
Unique users were registered on CNN.com's home page in a month. This is 57% more unique users to the home page than the nearest news competitor. 7
integration
The CNN Brand has the largest integrated audience compared to all Broadcast and Cable networks. 14.3 million P25-54 watched both the CNN television network and went to the CNN Digital Network online. P2+ totaled 21.6 million. 10
exclusive
Attracts exclusive audiences that do not visit other online news sites.
At least 36% of CNN Digital Network visitors did not visit a major news competitor in the last 30 days.
6
