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All Guidelines
Whether it's standard IAB placements or innovative custom solutions, CNN.com is the place to help you create a compelling and rich ad experience for consumers.
| FILE FORMATS: FLASH, GIF, JPG, HTML | FILE SIZE | |||||
|---|---|---|---|---|---|---|
| Ad Product | Dimensions | Rich Media | Max Initial File Size | ^^Max Polite File Size | Total File Size (initial + polite) |
Video |
| Large Rectangle | 336x280 | yes | 40k | 80k | 120k | 500k/lo bw 1MB/hi bw |
| Medium Rectangle | 300x250 | yes | 40k | 80k | 120k | — |
| Half-Page Ad | 336x850 or 300x600 |
yes | 75k | 25k | 100k | — |
| Leaderboard | 728x90 | yes | 40k | 80k | 120k | — |
| Skyscraper | 160x600 | yes | 40k | 80k | 120k | — |
| Rectangle | 180x150 | yes | 40k | 80k | 120k | — |
| * Entitlement (New 88x31 guidelines) |
88x31 | — | 5k | — | 5k | — |
| Pop-Under (Special circumstances) |
720x300 | yes | 40k | — | 40k | — |
| All Floating Ads | — | — | 80k | 160k | 240k | — |
| Half Banner | 234x60 | Yes | 20k | 80k | 100k | — |
| ***Marketplace Module | 100x31 | — | 15k | — | 15k | — |
Combined file size for initial and polite load is 120k maximum except for in-banner streaming video.
** All click-through URLs must open in a new browser window.
***The Marketplace Module is located on the Home Page, US, World, Entertainment, Living and Tech sections only.
- CNN.com HOME PAGE, this includes home page Roadblocks
- Integrated video story pages
- CNN Video section
Maximum number of panels for the expandable ad sizes is four (4).
Method of expansion and un-expansion must be the same. (i.e., mouse-over or click). (See more implementation guidelines below).- 728x90 expands to 728x270 (expands down only);
Polite file load - 80k - 336x280 expands to 336x500 (expands left only);
Polite file load - 80k - 160x600 expands to 400x600 (expands left only);
Polite file load - 80k - 234x60 expands to 234x300 (expands down only);
Polite file load - 80k
(Accepted only on the following section main pages -- Health, Living, Entertainment, Travel, and Tech)
Frame Rate: Must be no more than 18fps
File Size: Cannot exceed 40K
Animation: 15 seconds maximum
Backup gifs must be submitted
Click Tracking
The author of the Flash source file (.fla) has to assign a clickTag variable using a getURL button action. They also have to make sure that they have selected _blank for a target so it opens in a new window.
A helpful link:
Tracking Macromedia Flash Movies
on (release) {
getURL(clickTag,"_blank")
}
on (release) {
getURL(_level0.clickTag,"_blank")
}
on (release) {
if (clickTag.substr(0,5) == "http:") {
getURL(clickTag,"_blank")
}
}
- Maximum initial file size: 40k
- Polite file size: 80k for flash; 500k/lo bandwidth and 1MB/hi bandwidth for video
- If video is host-initiated, at :30 seconds the video ad should pause and offer the user an opportunity to play the remainder of the video ad.
- If video is user-initiated, no 'pause' function required and ad can play the full length.
- Maximum initial file size: 40k
- ALL long-form video ads must be tested by and approved by CNN.com five (5) business days in advance of the campaign launch.
- Ad opportunities: 728x90 ad pushes down content, expanding to a maximum 728x210; 970x66 pushes down content, expanding to a maximum 970x418.
- Maximum initial file size: 40k
- Maximum expansion duration: Up to :05 seconds
- Maximum animation: Up to :05 seconds. If animation continues after collapse, the maximum time permitted is :10 seconds. Therefore, the total animation within the push down banner is :15 seconds.
- Frequency capping: One (1) host-initiated expansion per user 24-hours.
- Subsequent displays are user-initiated push-down banner replay by clicking.
- Audio: User-initiated
- Video: Host or User-initiated
- Border: 1 pixel black
- Close buttons: Top Right Corner (Prominent and obvious, preferably 11 pixels font size bold text and 4 pixel padding around the text).
- All click-through URLs must open in a new browser window.
- The transitional ad needs to show on entry.
- Accepted section main pages only: Entertainment, Technology, Travel, Living and Crime
- Dimensions: Up to 770 pixels wide and 600 in height, and all fixed-width web pages should be center-aligned in the browser window and should have a design space of 766 pixels wide, plus 4 pixel margins on both the left and right sides (total page width equals 770 pixels).
- Horizontal scroll bars are not permitted.
- Maximum initial file size: 40k
- Maximum Animation: Up to 15 seconds and must close automatically after that. (Video can be host-or-user initiated. Audio must be user-initiated.)
- Close Functionality: Ad must include a CNN header (which CNN.com can supply) with a 'SKIP THIS AD' link that will go to the link the user clicked on. Click here for an example of the CNN Header
- Frequency: One (1) exposure per unique user every 24-hours.
- Approved vendors: Unicast and Klipmart
- Prior approval required for all transitional ads at least 15 business days in advance of the campaign launch .
- Final approved creative must be submitted at least 5 business days in advance of the campaign launch.
No host-initiated audio is permitted on CNN.com. Audio must be user-initiated by clicking within the banner and contain clearly visible "mute" and "stop" functionality. Video can be host-or-user initiated. Any exceptions need prior approval.
Frequency Capping for the following:
Floating Ads: One (1) ad every eight (8) hours per user
Transitional Ads and Pop-unders: One (1) exposure per unique user every 24-hours
Ad Creative Animation Time for the following:
Transitional, Audio, and Floating Ads: Up to :15 seconds all pages.
No loop maximum, but total animation time for all loops combined cannot exceed 15 seconds. Also, ads may not employ persistent rapid/"strobing" animation of any graphic, copy, or background element(s).
Functionality:
Where applicable, the "ON/OFF", "STOP/PLAY", and "CLOSE" button must be prominent and obvious.
"Close X" Button:
A mandatory "CLOSE X" button(s) must be prominent and obvious in the top right corner for floating, out-of-banner, and expandable banner initiated by a user's click. Close button font size must be 11 pixels, bold text, and 4 pixel padding around the text. Reminder ad may not cover core page navigation or other ads.
Pop-unders are ONLY permitted on the CNN.com home page. No host-initiated audio or video in any pop-unders.
Pop-ups are not accepted on CNN.com.
24/7 Real Media
AdDynamix
AdFusion
Advertising.com
AdShuffle
Ad Tech Helios IQ (Aktiv Digital)
Atlas a.k.a. Aquantive
Blackfoot
Bluestreak
Bridgetrack
Brightroll
Broadband Enterprises
Casale
Clearspring
Cossette
DART/Doubleclick/Motif
Dynamic Logic
Exponential/Full Tango/Tribal Fusion
Eyeblaster
Eyereturn
Eyewonder
Facilitate Digital
Factor TG
Falk
Flashtalking
IB
Klipmart
Interpolls
Linkstorm
Mediaplex
Metrixlab
Poindexter
Pointroll
Quigo
Rovion
Shoshkele/United Virtualities
Specific Media
Tango Zebra
TruEffect
Unicast (i.e. Viewpoint)
Visible World
Zedo
No third party served value-added 88x31's on the home page. If the 88x31 entitlement is paid for, we can third party serve with the understanding that CNN.com is not responsible for any excess serving fees due to "over-delivery" resulting from ownership of this home page unit.
Aspect Ratios: 16:9 & 4:3 (4:3 to get black curtains to fit 16:9)
Size: Full Screen
Tape-Based Media (4:3 only): Any standard-definition format Betacam:
SP, SX, Digital Betacam, MPEG IMX
DVD-R:
Uncompressed QuickTime, MPEG-2 Program or Transport Stream file, DV file, MXF
All files must contain a soundtrack, even if the ad is to run without sound
Delivery Address for Streaming Assets:Turner Ads QA
CNN.com
One CNN Center, SW0836B
Atlanta, GA 30303-2762
Turner.Ads.Qa@turner.com
DEREYCK MOORE
CNN.COM
ONE CNN CENTER, AT6531A
ATLANTA, GA 30303
404-827-5563
dereyck.moore@turner.com
Display Ad Formats
336x280 Banner (GIF and Rich Media)
Consistent with CNN.com Rich Media Ad Guidelines:
In-Banner Rich Media (customized Flash & vendor products)
Branding Studies w/ Pop-Up Questionnaires (launch from 336x280)
No Audio, Pop-Up Ads, Pop-Unders, Expandable or Floating Ads
- .gif
- .jpeg
- .png
Any graphic/display banner must be submitted as a .gif, .png, or jpg, with any one of the following specifications:
See CNN Mobile Specs and Guidelines for additional CNN Mobile details.
Jump Page
See sample of Jump Page: http://cnn.mlogic.mobi/cnn_03/item/ac
Carrier Targeting
Enables advertisers to target specific mobile carriers, such as AT&T, Verizon, Sprint, etc.
Section Targeting
Advertisers can target specific sections on CNN's mobile WAP site, such as US, World, Entertainment, etc.
MMA Mobile Ad Standards
CNN's mobile site includes all standard ad sizes, including: 300x50, 216x36, 168x28, 120x20
Other Services
Mobile Offsite Client URLs:
If you choose to use a mobile offsite URL that
will link from your ad creative, please
provide the mobile site in WML and XHTML
supported formats. If you choose to provide
either platform, we will default to using our
internal jump page for the remaining
formats.
Clients must provide text and graphic for
static landing pages to support WML and XHTML
formats.
General Information
All mobile ads must be received by CNN.com at
least 20 days prior to contracted launch date.
For landing page inquiries, please contact Josh Lubin: joshua.lubin@turner.com
Commercial Traffic Department
One CNN Center
9-South
Atlanta, GA 30303
Loading Dock # 5
Attn: George Fox
(404) 827-3924
Commercial Clearance:
(for script and advocacy approval)
Kathy Christianson
(404) 878-0466 - fax
(404) 827-5393 - phone
Kathy.Christianson@turner.com
Fax or Email Traffic Instructions to:
CNN, Headline News, Airport Network:
Rose Wang
CNNtraffic@turner.com
(404) 827-2946 - fax
(404) 827-1637 - phone
Effective September 28, 2009 HLN will join CNN by broadcasting in HD. HLN & CNN will broadcast with both an HD and SD feed. Commercial spots will be handled in the same manner on both networks. HD spots delivered to air on HLN & CNN will be down-converted to air on HLN & CNN's SD feeds respectively. SD spots delivered to air on HLN & CNN will be up-converted to air on HLN & CNN's in HD feeds respectively. The Airport Network will continue to broadcast only in SD.
For confirmation of tape or electronic receipt: Mediacenter.sales@turner.com (404) 878-0179.
- Electronic delivery services: Standard and High Definition via DG/FastChannel.
- Physical delivery includes both Standard and High Definition.
- Tape/Video Format: SD - Standard 4x3 or Letter Box 4x3 & Digi Beta. HD - Full 16x9 1080I/59.94 & HD Beta Cam & Cam SR.
- Audio Format: SD - Two Channel Mono. HD - Stereo.
- HD commercials can not be received with 5.1 Surround Sound at this time.
- 2 Tapes per commercial covers all networks.
- Tapes are held for 60 days after the run of schedule and then destroyed unless otherwise notified.
- No multi reeled spots accepted.
Written instructions must have the following information:
- Date, Network, Advertiser, Product, Flight Dates, Commercial length, Ad-ID/ISCI code, Rotation, Traffic contact name and phone number.
- Copy revisions must be followed up with a phone call from the agency.
- Agency must designate on written traffic instructions if the tapes are to be returned at the end of the schedule.
- Contact Ad-ID Customer Service @ (704) 501-4410 with questions regarding Ad-ID codes.
Billboard Requirements:
CNN, Headline News & Airport Network:
- Static logo in EPS format and :05 announcer copy should be sent via email
- :05 to :07 animations are accepted in Digi Beta or as an uncompressed Quicktime movie (resolution: 720 X 486).
- Animated logo should not include audio voice-over.
- Animations must be received 2 weeks prior to air.
- Billboard materials are not accepted via fax.
- Materials can be sent via email: CNNBillboards@turner.com (404) 827-3127.
- Commercials and written instructions must be received 5 business days before start of flight.
- Billboard materials must be received 2 weeks before start of flight.
- Tapes are held for 60 days after the run of schedule.
- Agency must designate on the written instructions if the tapes are to be returned at the end of the schedule. Please include contact name, phone number, mailing address and shipping account information
- In-banner Long-form Video Ads (creative runs from :30 seconds to 2:00 minutes maximum)
- Transitional Ads
- Floating Ads
- Push-down Ads
In the case of extreme negative user feedback/interference CNN.com management reserves the right to pull creative prior to campaign delivery. Advertiser would then have the right to make good impressions with other mutually acceptable inventory.
- Concept presented by Sales Account Executive and/or Planner to Sales Manager for review and pricing discussion.
- Manager will submit to Digital Business Integration group (DBI) for initial review and approval.
- This should include a mockup of the concept or link to a live example by the agency for concept review.
- If concept requires CNN.com site senior management approval, DBI will facilitate.
- If concept is approved, test tags are provided by Sales (AE and/or planner) to Digital Media Technology team Q/A team for testing a minimum of two (2) weeks prior to the start date.
NOTE: Some concepts may require more than two (2) weeks lead time if the concept requires major changes to CNN.com section templates.
Approval and notification contacts:
Tene Hall, Ramonica Harton or Josh Lubin
cnndigitalops@turner.com
| ** | Electronic Delivery of Video is Accepted to the Following Vendors:
|
| ** | Shipping Address for Commercial Tapes: CNN On Demand Atrium Newsroom, AT6531C One CNN Center Atlanta, GA 30303 Contact: VOD Team Email: OnDemand@cnn.com Tel: 404-827-2081 Tape Requirements:
|
| ** | Customized Billboard Assets: For the customized CNN :05 billboard, please email an .eps of the logo and VO Copy 5 weeks before the flight. Example: "This CNN On Demand program is brought to you by...." Contact: VOD Team Email: OnDemand@cnn.com Is Your Ad Already Running On Air?: Deadlines and Policies:
|
| ** | NOTE: When shipping or electronically sending your materials, immediately notify and provide the VOD Team (OnDemand@cnn.com) with the following:.
|
© 2009 Cable News Network. 
