Expandable Banners (User-Initiated ONLY)

All expandables must be user-initiated across the site. CNN.com strongly recommends and prefers 'click to initiate', however, will accept roll over/roll off pending site approval.

Method of expansion and un-expansion must be the same. (i.e., click-to-initiate or click-to-close OR rollover-to-initiate or roll off-to-close)

Site pre-approval is required before accepting an expandable banner on the Home page. If approved for the Home page, user initiation must be click-to-initiate and click-to-close. Preferred execution includes 300x250 expansion LEFT to 500x250 ONLY.

Additionally, CNN.com must pre-approve expandables for section fronts. Preferred execution includes 336x280 expansion DOWN to 336x500 OR LEFT to 500x280. Click to expand is preferred however 'roll on/roll off' will be accepted pending site approval.

Expandable Ads are accepted on all pages and for all ad units except for the following:
No expandables accepted on these pages:
  • NewsPulse
  • CNN Video section; CNN.com Live Video Player
  • Story pages with in-page video synched with a pre-roll commercial
  • iReport.com main page
No expansion of these units:
  • 336x850
  • 300x600
  • 300x100
  • 180x150
  • 120x90
Maximum Expansion on HTML (creative pixel size includes banner and panel):
     728x90 expands to 728x270 (expands down only); Polite file load - 80k
     336x280 (300x250) expands to 336x500 (expands left only); Polite file load - 80k
     160x600 expands to 400x600 (expands left only); Polite file load - 80k

All Expandable ads must be 3rd Party Served
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