Floating ads appear and move across a web page for a maximum of :15 seconds and then resolves into a standard banner. Floating ads not accepted in the CNN.com home page or any story pages, however, they are permitted on section main pages pending site approval.

Frequency capped at one (1) ad every eight (8) hours per user. A mandatory "CLOSE X" button(s) must be prominent and obvious in the top right corner for floating banners.