Specifications Overview
CNN.com can help you achieve your advertising objectives, offering a wide variety of rich media formats to help you strengthen brand awareness and ultimately yield a high ROI.
Whether it's standard IAB placements or innovative custom solutions, CNN.com is the place to help you create a compelling and rich ad experience for consumers.
Whether it's standard IAB placements or innovative custom solutions, CNN.com is the place to help you create a compelling and rich ad experience for consumers.
| FILE FORMATS: FLASH, GIF, JPG, HTML | FILE SIZE | |||||
|---|---|---|---|---|---|---|
| Ad Product | Dimensions | Rich Media | Max Initial File Size | ^^Max Polite File Size | Total File Size (initial + polite) |
Video |
| Large Rectangle | 336x280 | yes | 40k | 80k | 120k | 500k/lo bw 1MB/hi bw |
| Medium Rectangle | 300x250 | yes | 40k | 80k | 120k | — |
| Half-Page Ad | 336x850 or 300x600 |
yes | 75k | 25k | 100k | — |
| Leaderboard | 728x90 | yes | 40k | 80k | 120k | — |
| Skyscraper | 160x600 | yes | 40k | 80k | 120k | — |
| Rectangle | 180x150 | yes | 40k | 80k | 120k | — |
| * Entitlement (New 88x31 guidelines) |
88x31 | — | 5k | — | 5k | — |
| Pop-Under (Special circumstances) |
720x300 | yes | 40k | — | 40k | — |
| All Floating Ads | — | — | 80k | 160k | 240k | — |
| Half Banner | 234x60 | Yes | 20k | 80k | 100k | — |
| ***Marketplace Module | 100x31 | — | 15k | — | 15k | — |
^^This represents the post-page load ("polite") file size. When/if users click off page, additional load must terminate immediately.
Combined file size for initial and polite load is 120k maximum except for in-banner streaming video.
* Special entitlement Logo treatment will involve coordination with agency and CNN.com due to new ad integration design guidelines. This requires an .eps file of advertiser logo to be submitted to CNN.com's Digital Business Integration group. See your respective ad operations contact for more details.
** All click-through URLs must open in a new browser window.
***The Marketplace Module is located on the Home Page, US, World, Entertainment, Living and Tech sections only.
** All click-through URLs must open in a new browser window.
***The Marketplace Module is located on the Home Page, US, World, Entertainment, Living and Tech sections only.
- Large Rectangle
- 336x280 pixels
- FLASH, GIF, JPG, HTML
- 40k Max Initial file size
- 80k Polite Flash file size
- 500k/lo bw - 1MB/hi bw Polite Video file size
- 120k Total file size
- Medium Rectangle
- 300x250 pixels
- FLASH, GIF, JPG, HTML
- 40k Max Initial file size
- 80k Polite Flash file size
- 120k Total file size
- Half Page Ad
- 336x850 or 300x600 pixels
- FLASH, GIF, JPG, HTML
- 75k Max Initial file size
- 25k Polite Flash file size
- 100k Total file size
- Leaderboard
- 728x90 pixels
- FLASH, GIF, JPG, HTML
- 40k Max Initial file size
- 80k Polite Flash file size
- 120k Total file size
- Skyscraper
- 160x600 pixels
- FLASH, GIF, JPG, HTML
- 40k Max Initial file size
- 80k Polite Flash file size
- 120k Total file size
- Rectangle
- 180x150 pixels
- FLASH, GIF, JPG, HTML
- 40k Max Initial file size
- 80k Polite Flash file size
- 120k Total file size
- Button
- 120x90 pixels
- FLASH, GIF, JPG, HTML
- 15k Max Initial file size
- 85k Polite Flash file size
- 100k Total file size
- Home Page with Marketplace Module with Text
- 100x31 pixels
- FLASH, GIF, JPG, PNG
- 15k Max Initial file size
- 15k Total file size
- Text option: 21 characters per line, 2 lines maximum. 42 characters (includes spacing) per ad. More Details.
- 3rd Party Tracking: Yes, provided they supply a 1x1 tag along with their image.
- 3rd Party Serving: Yes, 3rd party serving is allowed for the logo (100x31) unit only.
- Entitlement
- 88x31 pixels
- FLASH, GIF, JPG, HTML
- 5k Max Initial file size
- 5k Total file size
- Half Banner
- 234x60 pixels
- FLASH, GIF, JPG, HTML
- 20k Max Initial file size
- 80k Polite Flash file size
- 100k Total file size
