The Push down banner is a premium opportunity for advertisers to maximize the full content area within the banner upon initialization. CNN.com accepts the Online Publisher Association (OPA) push down on multiple pages across the site pending site approval. Contact your digital ad sales representative for more information.

• Ad opportunity: 970x66 pushes down content, expanding to a maximum 970x418
• Maximum initial file size: 60k
• ^^Max Polite File Size: 160k
• Total File Size (Initial + Polite): 220k
• Maximum expansion duration: Up to :05 seconds
• Maximum animation: Up to :05 seconds. If animation continues after collapse, the maximum time permitted is :10 seconds. Therefore, the total animation within the push down banner is :15 seconds.
• Frequency capping: One (1) host-initiated expansion per user 24-hours. Subsequent displays are user-initiated push-down banner replay by clicking ONLY. The site will not accept roll over or mouse over for replays.
• Audio: User-initiated
• Video: Host or User-initiated
• Border: 1 pixel black

Close buttons: Top Right Corner; Prominent and obvious, preferably 11 pixels font size bold text and 4 pixel padding around the text.