How fashion is saving Italy's monuments

By Qin Xie, for CNNUpdated 24th May 2013
What do purses, sunglasses and Trevi Fountain have in common? The Fendi logo.
Restoration is another way to advertise. Diesel will place billboards over 30% of the Rialto Bridge during restoration.
Restoration is another way to advertise. Diesel will place billboards over 30% of the Rialto Bridge during restoration.
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