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Moomin, Japan’s ‘anti-loneliness’ cafe, goes viral

By Frances Cha, CNN
Updated 3:26 AM EST, Tue February 21, 2017
At Tokyo's Moomin House Cafe, lone patrons are seated with a plush toy for company.
Dining alone without dining alone —
At Tokyo's Moomin House Cafe, lone patrons are seated with a plush toy for company.
Yuki Arakawa/CNN
Blog posts on the cafe's concept went viral a few weeks ago. Ever since, the shop has been packed with visitors. The best time to go is a weekday morning (pictured) when it's relatively quiet.
"Did you feel loved today?" —
Blog posts on the cafe's concept went viral a few weeks ago. Ever since, the shop has been packed with visitors. The best time to go is a weekday morning (pictured) when it's relatively quiet.
Yuki Arakawa/CNN
The cafe features a family of Finnish hippo-like characters called Moomins who live in Moomin Valley and embark on various adventures with their friends.
Finn Family Moomintroll —
The cafe features a family of Finnish hippo-like characters called Moomins who live in Moomin Valley and embark on various adventures with their friends.
Yuki Arakawa/CNN
No need to scroll self-consciously on your phone while dining alone here. Moomins come around to every table, whether you're alone or in a group.
"Table for one. Er, two. You know what I mean." —
No need to scroll self-consciously on your phone while dining alone here. Moomins come around to every table, whether you're alone or in a group.
Yuki Arakawa/CNN
While there are <a href="http://www.benelic.com/english/service/#moomin_house" target="_blank" target="_blank">three Moomin Cafe locations </a>in Japan, the Tokyo Dome cafe is popular with Dome concert goers.
Tokyo Dome —
While there are three Moomin Cafe locations in Japan, the Tokyo Dome cafe is popular with Dome concert goers.
Yuki Arakawa/CNN
Moomintroll (L) and his girlfriend the Snork Maiden hope for a double date.
"Your fringe looks beautiful today" —
Moomintroll (L) and his girlfriend the Snork Maiden hope for a double date.
Courtesy Moomin Cafe
Created by Finnish illustrator and writer Tove Jansson, Moomins have developed a cult following worldwide, inspiring Moomin-themed products, shops and even a theme park in Finland. Another park is slated to open in Japan in 2015.
Destination Moomin —
Created by Finnish illustrator and writer Tove Jansson, Moomins have developed a cult following worldwide, inspiring Moomin-themed products, shops and even a theme park in Finland. Another park is slated to open in Japan in 2015.
Courtesy Moomin Cafe
Moomin House Cafe features bread made from Finnish rye and food in the shape of Moomin characters, such as Hattifattener cookies (pictured).
Character cookies —
Moomin House Cafe features bread made from Finnish rye and food in the shape of Moomin characters, such as Hattifattener cookies (pictured).
Yuki Arakawa/CNN
This year marks the 100th anniversary of the birth of Moomins creator, Tove Jansson, who was born in 1914 and died in 2001.
Moomin Valley —
This year marks the 100th anniversary of the birth of Moomins creator, Tove Jansson, who was born in 1914 and died in 2001.
Yuki Arakawa/CNN
Tokyo's "anti-loneliness" Moomin Cafe

Story highlights

At Tokyo's Moomin House Cafe, lone patrons are seated with a stuffed animal for company

The cafe has seen a surge in visitors since its "anti-loneliness" concept went viral

Originally from Finland, Moomin characters are popular in Japan

CNN  — 

Talk about creative coping mechanisms for being alone – from the blogger who photographs selfies with his imaginary girlfriend to the company that takes your stuffed animals on vacation without you, Japan appears to be cornering the market on accommodating solo travelers.

You can now add the “anti-loneliness” Moomin House Cafe to the menagerie of “wait, what?” strokes of Japanese brilliance.

We first wrote about the Moomin House Cafe in 2012, but the cafe went viral later and has since been besieged with customers wanting a taste of its “anti-loneliness” magic. CNN’s Yuki Arawaka paid a visit (see gallery photos) following the cafe’s new surge in popularity.

To save its lone customers from the awkward perils of solo dining, the cafe kindly seats diners with stuffed animal companions called Moomins, a family of white hippo-like characters created by Finnish illustrator and writer Tove Jansson.

Moomins are brought to each table so that patrons – solo or in groups – can have a turn sitting with them. Weekday mornings are the quietest time, while weekends are packed all day long.

Nudity, pandas and a beautiful white-sand beach

Respecting Moomin culture

To honor the characters’ heritage, Moomin House Cafe serves bread made from Finnish rye, and offers food and pastries in the form of Moomin characters. Cafe staff say there have been long lines almost every day since its “lonely-friendly” concept went viral.

It’s a long overdue turn in the spotlight – the cafe has been open since 2003.

There are now three Moomin Cafe locations in Japan – the Tokyo Dome location is especially popular with Dome concert goers.

Beloved for their whimsical adventures and diverse array of characters, Moomins are celebrated in their home country of Finland and anime-obsessed Japan.

This year marks the 100th anniversary of the birth of their creator, Tove Jansson, who was born in 1914 and died in 2001. A Moomin theme park is a popular destination in Finland. Another one is slated to open next year in Japan.

Moomin House Cafe, Tokyo Dome City LaQua shop, 1-1-1 Kasuga, Bunkyo, Tokyo; +81 3 5842 6300; 8 a.m.-10 p.m.

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