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iPad is on pace to outsell Macs

By Brian X. Chen
Apple is selling more than 200,000 iPads per week, an analyst said.
Apple is selling more than 200,000 iPads per week, an analyst said.
  • Analyst says iPads are already selling Apple's Mac computer line
  • About 200,000 of the slate-style computers are selling per week, compared to 110,000 Macs
  • Comparison includes Mac Mini, iMac and Macbook Pros
  • The iPhone is still outselling its new cousin, with more than 245,000 selling per week

(Wired) -- Sales of the iPad are already outpacing those of the Mac in the United States, according to an analyst's calculations.

Apple is selling more than 200,000 iPads per week, says Mike Abramsky, an RBC Capital Markets analyst. That's almost twice the rate of Mac computers, which average about 110,000 units sold each week.

The iPad isn't outselling the iPhone, though it's coming close. Apple was selling about 246,000 units of the iPhone 3GS per week during its first quarter of launch.

"Checks indicate that U.S. iPad sales remain strong post-launch, driven by rising consumer visibility to iPad's user experience, sustained PR/word-of-mouth marketing, 3G iPad launch, and broadening iPad apps/content," Abramsky said in a note to clients.

Apple announced in early May that it sold one million iPads after only one month. In light of his calculations, Abramsky estimates the company will sell 8 millioniPads in 2010, up from his previous projection of 5 million.

The iPad has only been selling for a month and a half, and it's difficult to tell whether the 200,000 figure will hold steady in the coming months. However, it's still significant that early signs suggest the iPad is growing quickly.

After all, the Mac category consists of several models of multiple computers, including the Mac Mini, iMac and MacBook Pro. So it's surprising to see that early sales of the iPad, which comes in six different configurations, have already outpaced the sales of all those Mac models combined.

What's more, Apple has not marketed the iPad as a computer replacement, but rather a new device category sitting in between a smartphone and a computer. It's possible the iPad is tapping into the enormous audience that was interested in netbooks, which sit in the same "in-between" category.

Add to that the media-hungry customers choosing the more versatile iPad over the iPod, along with the grandmas who have never owned a computer before buying an iPad, and it becomes clear why the tablet is selling so quickly.

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Copyright 2011