Editor’s Note: Pete Cashmore is founder and CEO of Mashable, a popular blog about tech news and digital culture. He writes regular columns about social media and tech for CNN.com.
Steve Jobs lived by a set of values that shaped everything he did, Pete Cashmore writes
Jobs, despite his financial success, was frugal
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Monday sees the eagerly awaited publication of “Steve Jobs,” the authorized biography of the late tech pioneer written by Walter Isaacson.
Remarkably – through leaks of the book’s details in the press and reflections from his friends – I’ve learned more about Jobs since his passing than I knew during his life.
What I’ve learned is that Jobs was guided by a very specific worldview – a set of values that shaped everything he did. And I’ve begun to think how we can all live more like Steve: The Tao of Steve, perhaps.
How to be rich
Steve, despite his financial success, was frugal. According to Isaacson, a former chairman of CNN, Steve said of money, “I did not want to live that nutso lavish lifestyle that so many people do when they get rich.” As a result, Steve’s home wasn’t particularly huge and he famously embraced minimalism.
“I saw a lot of other people at Apple, especially after we went public, how it changed them.”, Steve said in a recorded interview. “And a lot of people thought that they had to start being rich. I mean, a few people went out and bought Rolls Royces, and they bought homes, and their wives got plastic surgery. I saw these people who were really nice simple people turn into these bizarro people. And I made a promise to myself to myself, I said I’m not gonna let this money ruin my life.”
Steve wasn’t completely opposed to having expensive things, however: He drove a Mercedes-Benz SL55 AMG.
How to dress
Steve’s frugality showed in his simple wardrobe, too: a pair of jeans and a black turtleneck. Jobs embraced this look for its simplicity – allowing him, perhaps, to focus on more important things. “He also came to like the idea of having a uniform for himself, both because of its daily c