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Brand power: Football’s most valuable clubs

Updated 5:20 AM EDT, Tue May 22, 2012
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Manchester United is the most valuable brand in football according to a report by independent consultancy Brand Finance. The global appeal and on-field success of the 19-time English champions has helped establish a brand worth an estimated $853 million.
Manchester's money machine —
Manchester United is the most valuable brand in football according to a report by independent consultancy Brand Finance. The global appeal and on-field success of the 19-time English champions has helped establish a brand worth an estimated $853 million.
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Bayern Munich's players and fans were distraught after losing Saturday's European Champions League to Chelsea, but the German team's brand was second on the list, valued at $786 million.
Silver lining —
Bayern Munich's players and fans were distraught after losing Saturday's European Champions League to Chelsea, but the German team's brand was second on the list, valued at $786 million.
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Real Madrid recently pipped Barcelona to the Spanish title, but both clubs have suffered setbacks financially. Both brands decreased, by 7% and 8% respectively, as a result of the eurozone crisis and its impact on the Spanish economy.
Cuts for 'El Clasico' —
Real Madrid recently pipped Barcelona to the Spanish title, but both clubs have suffered setbacks financially. Both brands decreased, by 7% and 8% respectively, as a result of the eurozone crisis and its impact on the Spanish economy.
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Chelsea's brand value was significantly boosted by the European triumph. The west London club, backed by Russian billionaire Roman Abramovich, is ranked fifth on the list valued at $398 million.
Champions cash in —
Chelsea's brand value was significantly boosted by the European triumph. The west London club, backed by Russian billionaire Roman Abramovich, is ranked fifth on the list valued at $398 million.
Getty Images
Manchester City's dramatic Premier League title win has increased the value of the Abu Dhabi-owned English club's brand, putting it eighth on the list, worth an estimated $302 million.
City slickers —
Manchester City's dramatic Premier League title win has increased the value of the Abu Dhabi-owned English club's brand, putting it eighth on the list, worth an estimated $302 million.
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The 2011 Major League Soccer champions Los Angeles Galaxy had the honor of meeting President Barack Obama earlier this month. Galaxy, 50th on the list, still struggle to attract commercial rights deals which compare to the club's European counterparts.
A major league? —
The 2011 Major League Soccer champions Los Angeles Galaxy had the honor of meeting President Barack Obama earlier this month. Galaxy, 50th on the list, still struggle to attract commercial rights deals which compare to the club's European counterparts.
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