Arise magazine: Africa's fashion bible

Story highlights

  • Arise magazine describes itself as Africa's global style and culture magazine
  • The publication is sold to 26 countries around the world
  • Arise is also holding fashion shows around the world to promote African talent
  • It recently held its fifth show at Mercedes-Benz New York Fashion Week
In the heart of London, one of the style capitals of the world, African fashion has found its new home.
Based in the UK capital's bustling center, Arise calls itself Africa's first and foremost global style and culture magazine. The bimonthly publication, which has so far been printed 16 issues, first hit the newsstands in 2009 and is now sold in 26 countries across the world.
Its illustrious pages are striking a chord with what the magazine calls Afropolitans -- a new generation of young and urban "Africans of the world" who breathe fashion and are fascinated by arts and culture.
Penny McDonald, international managing director at Arise, says there was a gap in the market for a quality offering that would showcase the wide-ranging talents of African designers while breaking stereotypes about the continent's culture.