Manchester United seeks to cash in as sponsor DHL is sent packing

    Manchester United's $64 million training kit sponsorship deal with DHL was agreed in 2010.

    Story highlights

    • Manchester United buys out DHL from training kit sponsorship package
    • EPL club hopes to make more money by agreeing an alternative deal
    • United signed a world-record $559 million sponsorship deal with GM in July
    • The club has recently signed partnerships with Bakcell and Kagome
    Having landed a world-record shirt sponsorship deal with General Motors in July, soccer team Manchester United is looking to cash in once more after buying out training kit partner DHL.
    The English Premier League club signed a $559 million agreement with GM to have the Chevrolet logo on its shirts for seven years from 2014 onwards.
    And, despite signing a $64 million training kit deal with logistics firm DHL in 2010, the Glazer family-owned team has already set its sights on securing a more lucrative endorsement.
    "We have successfully negotiated an early buyout of our training kit agreement with DHL effective 30 June 2013," read a statement from one of the world's richest clubs, which has won the English league title a record 19 times and been crowned champion of Europe on three occasions.
    "The significantly increased value of agreements concluded since entering into this agreement, such as our recent $559 million world-record shirt sponsorship with General Motors, leads us to believe that there should be strategic opportunities to further optimize the value of these rights."