Tennis

Brand Max: Maria Sharapova

Published 1056 GMT (1856 HKT) May 1, 2013
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Maria Sharapova has capitalized on her on-court success by becoming one of tennis' most successful brands. Scott Barbour/Getty Images/file
Her partnership with longtime agent Max Eisenbud has made her the highest-paid female athlete on the planet. They met 15 years ago when Sharapova was training at the IMG Academy in Florida. "There was so much going on and so many kids, so many parents to take care of, so it was actually fun to see him juggle all those different things and maintain a very clear vision of what he wanted to do," Sharapova recalls. CNN
Pictured here during a shoot for CNN's tennis show Open Court, they are already plotting her future after tennis -- but she plans to play for several more years yet. CNN
Sharapova with two of the most important men in her life -- hugging her father Yuri after winning her first grand slam title at Wimbledon as a 17-year-old in 2004, while Eisenbud looks on. Clive Brunskill/Getty Images/file
That success allowed Eisenbud to court major sponsors, and helped Sharapova launch her own perfume among other non-tennis sidelines. LUIS ACOSTA/AFP/Getty Images/file
Sharapova has long been associated with Nike, and signed a reported eight-year deal with the sportswear giant in 2010 that could be worth up to $70 million. Graham Denholm/Getty Images for Nike/file
Part of that sum includes royalties from her fashion collection with Nike subsidiary Cole Haan. Sharapova is pictured here at a promotional event in Tokyo in 2009. Junko Kimura/Getty Images/file
Sharapova's "Sugarpova" candy collection is her first independent venture. "Everyone loves a treat and everyone loves candy. When I was young and I would finish a practice, what would I ask for? I would ask for little lollipops," she told Open Court. Mike Windle/Getty Images for IT'SUGAR
Her portfolio of endorsements keeps growing -- in April 2013 she was named as a brand ambassador for German car manufacturer Porsche. She has now won the tournament it sponsors two years in a row. Alexander Hassenstein/Bongarts/Getty Images