From pants to pot-plants: How to make a holiday out of anything

By Daisy Carrington, for CNN

Updated 1626 GMT (0026 HKT) July 31, 2013

Underwear brand Freshpair coined National Underwear Day (August 5) to market their brand of panties. The company celebrates by hiring models to parade in their underthings at New York's Time Square. Civilians are welcome to join the fun as well.
Photos: 13 new and nerdy holidays
Weird and wonderful DIY holidays – Underwear brand Freshpair coined National Underwear Day (August 5) to market their brand of panties. The company celebrates by hiring models to parade in their underthings at New York's Time Square. Civilians are welcome to join the fun as well.
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Ever wanted to go UFO spotting? World UFO Day is the time to do it. The day is celebrated on June 24 to commemorate the first UFO sighting, and July 2 in honor of the supposed Roswell UFO crash.
Photos: 13 new and nerdy holidays
Weird and wonderful DIY holidays – Ever wanted to go UFO spotting? World UFO Day is the time to do it. The day is celebrated on June 24 to commemorate the first UFO sighting, and July 2 in honor of the supposed Roswell UFO crash.
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There's no shortage of reasons to dance like a chicken. Some -- like PETA organizers -- chose to do it in protest, while others are simply fans of Arrested Development. The best time to do it, though is on May 14, aka, National Dance Like a Chicken Day.
Photos: 13 new and nerdy holidays
Weird and wonderful DIY holidays – There's no shortage of reasons to dance like a chicken. Some -- like PETA organizers -- chose to do it in protest, while others are simply fans of Arrested Development. The best time to do it, though is on May 14, aka, National Dance Like a Chicken Day.
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While there's not much role for town criers these days, in the United Kingdom, some celebrants chose to honor the history of the broadcasters of old on National Town Crier Day on July 8.
Photos: 13 new and nerdy holidays
Weird and wonderful DIY holidays – While there's not much role for town criers these days, in the United Kingdom, some celebrants chose to honor the history of the broadcasters of old on National Town Crier Day on July 8.
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Star Wars fans have recently appropriated May 4 as their own. The date is significant mainly because it makes for a handy pun ("May the fourth be with you"). The date has become so popular that Hallmark has even introduced Star Wars Day e-cards.