- Ed Hardy, the tattoo artist behind popular clothing line of the same name, released memoir in June
- Hardy signed a deal giving Christian Audigier rights to produce products with his art
- Once the height of popularity, the Hardy empire fell from favor due to overexposure
- Hardy is still making art and wants the public to know he is more than the clothing brand
The name Ed Hardy conjures visions of rhinestone-studded trucker hats, colorful cartoon skulls, dragons and koi fish, and reality stars like Jon Gosselin and the cast of Jersey Shore.