The perfect pitch

Published 1156 GMT (1956 HKT) October 31, 2013
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David Beckham's latest autobiography was launched via a 'global book signing' that was streamed on Facebook to entice the 30.5 million people who 'like' his page to shell out for a copy. It showcased how important social media is becoming in helping to promote new releases. Ian Gavan/Getty Images
Beckham offered a personalized autograph for e-book buyers across the globe from Brazil to Bermuda in his question and answer session in London. Ian Gavan/Getty Images
Alex Ferguson's book sold 115,547 copies in the first week of release, a UK record that made a cool £1.4 million. Clive Rose/Getty Images
Ferguson's tome garnered a wave of press coverage as he put the boot into former Manchester United greats like David Beckham and Roy Keane. It was the hottest topic in football when it was released. Clive Rose/Getty Images
Sweden striker Zlatan Ibrahimovic recently updated his autobiography which was true to his supremely confident manner. The Paris Saint-Germain star constantly refers to himself in the third person and throws out lines like: "An injured Zlatan is a properly serious thing for any team." JONATHAN NACKSTRAND/Getty Images/file
Author Ian Ridley was ghostwriter for the full and frank autobiography of former Arsenal and England captain Tony Adams -- 'Addicted' -- in which he detailed his battle with alcohol. The book made national headline news and went on to sell over a million copies. Shaun Botterill/Getty Images/file
Ridley's most recent project was ghostwriting former English Premier League referee Mark Halsey's autobiography 'Added Time: Surviving Cancer, Death Threats and the Premier League.' The pair had it printed in Lithuania after their intial publishing deal fell through. Ben Hoskins/Getty Images/file
QPR manager Harry Redknapp criticized England manager Roy Hodgson in his autobiography and also revealed about his wife Sandra: "We've been married 46 years and I always say she was my best signing." Charlie Crowhurst/Getty Image/file