Editor’s Note: Each week in “Apparently This Matters,” CNN’s Jarrett Bellini applies his warped sensibilities to trending topics in social media and random items of interest on the Web.
Shreddies are a flatulence-filtering underwear made in the UK
Designer used Zorflex, activated carbon cloth traditionally used in chemical warfare suits
Bellini: They work
The other day I was engaged in a rather thoughtful conversation with one of my CNN co-workers, an Ivy League-educated, award-winning journalist who’s admired for her compassion and charm. She asked me to fart.
Now, I don’t want to embarrass this individual by sharing her name, but it was definitely Jessica Ravitz.
The conversation went like this.
Jessica: “I can’t believe I’m saying this, but I sort of want you to do it.”
(I fart. It was silent.)
Me: “How’s that for you?”
Jessica: “No! You didn’t!”
Me: “Oh, I did.”
Jessica: “Really? Seriously? I can’t smell a thing.”
We give each other high fives.
You see, I was wearing Shreddies, a new flatulence-filtering underwear that recently made news all over the Web. It was actually trending several weeks ago, and I was hoping to write about the product then, while it was still a big talker online.