Editor’s Note: Each week in “Apparently This Matters,” CNN’s Jarrett Bellini applies his warped sensibilities to trending topics in social media and random items of interest on the Web.
Story highlights
Shreddies are a flatulence-filtering underwear made in the UK
Designer used Zorflex, activated carbon cloth traditionally used in chemical warfare suits
Bellini: They work
The other day I was engaged in a rather thoughtful conversation with one of my CNN co-workers, an Ivy League-educated, award-winning journalist who’s admired for her compassion and charm. She asked me to fart.
Now, I don’t want to embarrass this individual by sharing her name, but it was definitely Jessica Ravitz.
The conversation went like this.
Jessica: “I can’t believe I’m saying this, but I sort of want you to do it.”
(I fart. It was silent.)
Me: “How’s that for you?”
Jessica: “No! You didn’t!”
Me: “Oh, I did.”
Jessica: “Really? Seriously? I can’t smell a thing.”
We give each other high fives.
You see, I was wearing Shreddies, a new flatulence-filtering underwear that recently made news all over the Web. It was actually trending several weeks ago, and I was hoping to write about the product then, while it was still a big talker online.