Behold! The new Keurig 2.0 machine.

Editor’s Note: Each week in “Apparently This Matters,” CNN’s Jarrett Bellini applies his warped sensibilities to trending topics in social media and random items of interest on the Web.

Story highlights

In the fall, Keurig plans to release their new 2.0 brewing system

The new systems will use Digital Rights Management technology

TreeHouse Foods Inc. has filed a lawsuit against Keurig's parent company

CNN  — 

I use a Keurig coffee machine at home because I’m lazy. And, quite frankly, don’t feel like I’ve really done my duty to God and country until I’ve added a little something to the landfill.

“Here ya go, America. Have another K-Cup. Go Braves.”

Though, to be fair, I do actually use 97% biodegradable French roast OneCups from San Francisco Bay, a brand of the Rogers Family Company out of Lincoln, California.

Mind you, I use these OneCups not so much for environmental reasons, but because the price is right and I quite like the taste.

"Apparently This Matters" Is Jarrett Bellini's weekly (and somewhat random) look at social-media trends.

So hold your praise. I’m still a delightfully lousy, wasteful human being.

However, my day-to-day brand of single-serve coffee may soon be a thing of the past, because this fall Keurig plans to launch a new system that will use DRM (Digital Rights Management) technology. It