New Zealand triumph in Hong Kong

Updated 1400 GMT (2200 HKT) March 30, 2014
Hong Kong RugbyHong Kong Rugby
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DJ Forbes and the New Zealand team celebrate lifting the HSBC Hong Kong Sevens trophy after beating England in the final. Their victory comes at the end of a three-day festival which is one of the highlights of the social scene in Hong Kong. Cameron Spencer/Getty Images)
Welcome to Hong Kong, where the battle to create the greatest costume is almost as fierce as the action on the pitch in the HSBC Sevens World Series. The awesome, the awful, and the slightly disturbing: it's all here... WILLIAM WEST/AFP/Getty Images
The annual three-day Hong Kong tournament is as famous for the fun and games in the stands, where costume competition pushes fancy dress sales up by 40% in the run up to the event. Getty Images
The biggest party in world sevens got going on March 28, and already the costumes are out on show. Ed Jones/AFP/Getty Images
If this year is anything like what's come before, you can expect... Marty Melville/AFP/Getty Images
Ten twisting pharaohs... Victor Fraile/Getty Images
Nine jumping judges... MIKE CLARKE/AFP/Getty Images
Eight hulking hulks... LAURENT FIEVET/AFP/GettyImages
Seven dopey dwarfs... Mark Metcalfe/Getty Image
Six saintly nuns... Cameron Spencer/Getty Images
Five bad-tempered beers... MIKE CLARKE/AFP/Getty Images
Four Where's Waldos (found)... Cameron Spencer/Getty Images
Three saluting soldiers... LAURENT FIEVET/AFP/GettyImages
Two gorgeous girls... MIKE CLARKE/AFP/Getty Images
...but only one James Bond. Mark Kolbe/Getty Images
And one former Scottish rugby international -- Chris Paterson -- getting in on the act, too. Ian MacNicol/Getty Images
Stay up to date with everything that's happening in this year's HSBC Sevens World Series -- on and off the pitch -- on CNN's Rugby Sevens Worldwide. ANTONY DICKSON/AFP/Getty Images
Find out more about all the stops on the tour from our interactive tour map. Ed Jones/AFP/Getty Images
And look out for the series' blockbuster conclusion in London in May. LAURENT FIEVET/AFP/GettyImages