Cristiano Ronaldo arrived at Juventus' medical center in Turin on Monday ahead of the official announcement of his deal. The Portuguese star was signed by the Italian Serie A giants last week for a reported fee of $117 million.
The 33-year-old former Real Madrid and Manchester United goalscorer arrived in Turin dressed in a fitted suit. Previously dubbed one of the "most stylish men alive" by GQ magazine, the footballer has his own CR7 brand of menswear.
Juventus is already reaping commercial rewards from Ronaldo's signing, with a reported estimate of 520,000 replica jerseys flying off the shelves and online. This photo shows a saleswoman folding the famous No. 7 jersey at Juventus' flagship Turin store on July 11, the day after the deal was announced.
However, local business owners in Turin have jumped on the Ronaldo bandwagon. Mister Leonardo, from Miretti's ice-cream shop in downtown Turin, created a CR7 ice cream flavor made with Ginja Lisboa, a typical Portuguese sour cherry liqueur, and chocolate flakes.