Ugandan t-shirt brand devoted to ‘100% African-made’

Every week, African Start-Up follows entrepreneurs in various countries across the continent to see how they are working to make their business dreams become reality.

Story highlights

Definition Africa is a booming t-shirt retailer based in Kampala, Uganda

Ugandan life is key inspiration for the brand's bright and stylish designs

All products are manufactured locally, with the aim of supporting local and regional makers

CNN  — 

You’d be hard-pressed to find someone who doesn’t own a t-shirt; in fact, the ubiquitous garment is a mainstay in most wardrobes.

Nevertheless, Olga Mugyenyi and Nahida Beghani have injected new life into the plain white “tee” with