Every week, African Start-Up follows entrepreneurs in various countries across the continent to see how they are working to make their business dreams become reality.
Story highlights
Definition Africa is a booming t-shirt retailer based in Kampala, Uganda
Ugandan life is key inspiration for the brand's bright and stylish designs
All products are manufactured locally, with the aim of supporting local and regional makers
CNN
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You’d be hard-pressed to find someone who doesn’t own a t-shirt; in fact, the ubiquitous garment is a mainstay in most wardrobes.
Nevertheless, Olga Mugyenyi and Nahida Beghani have injected new life into the plain white “tee” with