Every week, African Start-Up follows entrepreneurs in various countries across the continent to see how they are working to make their business dreams become reality.
Rwandan student was living in Portland, U.S. when he came up with the idea for House of Tayo
An accessories brand that accentuates African color, textiles and fabric into Western pieces
Despite no formal business training, Rugamba has struck a chord with the fashion fans
The dandy look has long been associated with the style of the quintessential gentleman. It’s elegant and sophisticated with sharp lines and immaculately tailored suits. But certain gentlemen in various parts of Africa have now taken the look to the next level.
These dapper dressers can often be seen strutting down the streets of Kinshasa or Brazzaville, as is the case with the Congo’s “sapeurs.” And now, thanks to up-and-coming “Afro-dandy” designer Matthew Rugamba, the look has also emerged in the Rwandan capital of Kigali – but with a more local twist.
Classy and elegant, Rugamba’s label House of Tayo combines bold African patterns and textures with western accessories to produce wax-print bow ties, colorful pocket squares and infinite scarfs for “Afro-dandies” in Rwanda and beyond.
We sat down with sartorially chic Rugamba to chat all things dandy: how to get the look; African influences; style icons and who he’d most like to see don his designs.
CNN: Tell me what you mean when you describe the House of Tayo style as “Afro-dandyism?”
Matthew Rugamba: It hits the nail on the head for my style and what I try to do with my pieces. The additional use of color, patterns, texture – it’s uniquely African. Then going to boarding schools – you had to have your shirt tucked in, tie done. So many different influences have had an impact on me and helped me deliver my personal style which I have integrated into House of Tayo.
CNN: And what’s this different side of Africa that you want to show?
MR: One of the reasons I started House of Tayo was because I was actually going to school in the United States, and I had so many questions about how life is in Rwanda. Many people had these negative assumptions. They had notions of how bad life was here, poverty, war. And it used to bug me a lot.
CNN: So you got sick of telling your friends they were wrong all the time?
MR: Not necessarily my friends because I talk to them all the time. Just different people. It could be as random as the coffee shop conversation while you’re waiting in line, those were the bits and pieces that would get under my skin. At least with my friends i could say, “Guys, come on! Let me show you pictures. You could visit me.”And it was just this other … you sit in a classroom and there is a limit to the amount of times you can correct people or even just if you are meeting someone for the first time, you’re not going to go into this tirade of why you believe that their perceptions were wrong.
CNN: Fair enough. Well what about House of Tayo showcases the styles and influences from Rwanda, then?
MR: I think it’s not necessarily Rwanda alone because I also lived in a couple of African countries, but I feel like general use of color, variation and also the presentation. Also the fact that its made in Rwanda and I’m using bits and pieces that are sourced locally. One of the things that I started doing, the sliders and the hooks for the soft tie bow ties, are made out of cow horn for my newest collect. Cows are a big part of our culture here in terms of dowry and sustenance and history.