What brands can learn from Microsoft's Minecraft purchase

Photos: World's most valuable brands
Most valuable brands: 1. Apple – With its brand value at $118 billion, Apple has been named the world's most valuable brand. The tech giant increased its brand value by 21% year-on-year.
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Photos: World's most valuable brands
2. Google – Google has seen 15% increase in brand value since this time last year and it now comes in at $107 billion.
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Photos: World's most valuable brands
3. Coca-Cola – Coke ranked third with its brand value at $81 billion, up 3% compared to last year.
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Photos: World's most valuable brands
4. IBM – IBM managed to stay in fourth place, the same as last year, despite losing 8% of its brand value.
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Photos: World's most valuable brands
5. Microsoft – Microsoft also stayed in the same place as last year. Its brand value increased 3% to $61 billion.
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Photos: World's most valuable brands
6. GE – General Electric lost 3% of its brand value compared to last year. The brand is now valued at $45 billion.
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Photos: World's most valuable brands
7. Samsung – Samsung Electronics jumped up one spot compared to last year, after it managed to add 15% to its brand value.
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Photos: World's most valuable brands
8. Toyota – Toyota added 20%, with its brand is now valued at $42 billion.
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Photos: World's most valuable brands
9. McDonald's – McDonald's brand value increased 1% to $42 billion.
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Photos: World's most valuable brands
10. Mercedes-Benz – Mercedes-Benz saw an 8% increase in its brand value.
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