- According to Mikkel Svane, CEO of customer service software Zendesk, a boring business idea can become sexy
- Sexy stuff happens when mundane processes are streamlined and simplified, he says
- Tricks to excel in the customer support field include sparking real conversations and being unafraid of mistakes
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(Business Insider)When Zendesk CEO Mikkel Svane first came up with the idea of Zendesk, a customer service software that's now worth $1.7 billion, everyone thought it was boring.
Make it personal, and mistakes are OK: Emails that were perfectly crafted didn't generate much response, he says. Instead, when spelling errors or simple sentences were used, people would respond more often. "People realized it wasn't an automated email but a message from a real person — and they responded to that."