Football

Soccer stars tackle underwear market

Published 1009 GMT (1809 HKT) December 24, 2014
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Real Madrid's James Rodriguez is the latest soccer star to launch his own underwear collection, in partnership with Colombian brand Bronzini, just in time for Christmas. Bronzini
Cristiano Ronaldo shows off his briefs in the Bowery district of New York. Huge images of the Real Madrid star where projected in major cities for the launch of his CR7 underwear range in 2013. CR7 Underwear via Getty Images
Ronaldo's range appeals to "football fans who aspire to his look and image," according to the CR7 collection's brand adviser Steve Martin. Denis Doyle/Getty Images For CR7
Already one of the world's most recognizable sport's stars, David Beckham got in on the bulging underwear market in 2012 when he collaborated with Swedish fashion retailer H&M. MARTIN BUREAU/AFP/Getty Images
There are plenty of happy customers for Beckham's Bodywear range but will the former LA Galaxy star follow his wife Victoria by launching his own fashion range? JOHANNES EISELE/AFP/Getty Images
Former Arsenal player Freddie Ljungberg of Arsenal was one of the first footballers to stop traffic when he posed for Calvin Klein in 2003. Steve Finn/Getty Images)
The first sporting underwear pioneer was the shy and retiring Swedish tennis star Bjorn Borg, who launched his own underwear collection in 1984. AFP/Getty Images
American baseball player Jim Palmer scored a bit of a home run when he attracted attention off the field by posing in Jockey underwear in the 1970s and 1980s. Hulton archive/Getty Images
New York writer Seth Stevenson predicts pants by NFL superstar Tom Brady could be a big seller. If he did launch a range maybe Brady could get some posing tips from his model wife Gisele Bundchen. Robert Cianflone/Getty Images
Portuguese playmaker Ronaldo has already expanded his CR7 range beyond underwear by launching a collection of shirts in 2014. CR7 via Getty Images