Woven wonders from water weeds and waste

Lauren Said-Moorhouse, Carla Wanyika and Florence Obondo, for CNN

Updated 1222 GMT (2022 HKT) January 2, 2015

In a bid to deal with the abundance of invasive water hyacinth plants clogging up local waterways, Nigerian entrepreneur Achenyo Idachaba founded MitiMeth, a startup transforming the weeds from nuisance plants to beautifully-handcrafted artisan products.
Photos: From water weed to artisan accessories
From water weed to artisan accessories – In a bid to deal with the abundance of invasive water hyacinth plants clogging up local waterways, Nigerian entrepreneur Achenyo Idachaba founded MitiMeth, a startup transforming the weeds from nuisance plants to beautifully-handcrafted artisan products.
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Based in Ibadan, a city in the south-western part of the country, MitiMeth has been in business since 2011. Today, it employs seven full-time staff.
Photos: From water weed to artisan accessories
From water weed to artisan accessories – Based in Ibadan, a city in the south-western part of the country, MitiMeth has been in business since 2011. Today, it employs seven full-time staff.
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"What we do it take an environmental problem and turn it into a win-win solution," says Idachaba. The fresh water menace is notorious for clogging up waterways as well as depleting supplies and extracting nutrients from the water.
Photos: From water weed to artisan accessories
From water weed to artisan accessories – "What we do it take an environmental problem and turn it into a win-win solution," says Idachaba. The fresh water menace is notorious for clogging up waterways as well as depleting supplies and extracting nutrients from the water.
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The water hyacinth is harvested by the MitiMeth team and sun dried for four days to two weeks, depending on the season. It is then processed into the strong fiber ropes before being woven into creative handicrafts.
Photos: From water weed to artisan accessories
From water weed to artisan accessories – The water hyacinth is harvested by the MitiMeth team and sun dried for four days to two weeks, depending on the season. It is then processed into the strong fiber ropes before being woven into creative handicrafts.
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Idachaba explains: "We weave them into different types of ropes, different sizes, different patterns."
Photos: From water weed to artisan accessories
From water weed to artisan accessories – Idachaba explains: "We weave them into different types of ropes, different sizes, different patterns."
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As well as establishing her own bespoke crafts business, the 46-year-old entrepreneur was also eager to help neighboring communities with training and skills knowledge.
Photos: From water weed to artisan accessories
From water weed to artisan accessories – As well as establishing her own bespoke crafts business, the 46-year-old entrepreneur was also eager to help neighboring communities with training and skills knowledge.
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She explains: "I wanted to find a solution that one could pose that does not necessarily require a great deal of technical skill -- that you could buy in to and actually run with, without having to go to technical school. And the handicraft solution to me seemed like a win-win solution."
Photos: From water weed to artisan accessories
From water weed to artisan accessories – She explains: "I wanted to find a solution that one could pose that does not necessarily require a great deal of technical skill -- that you could buy in to and actually run with, without having to go to technical school. And the handicraft solution to me seemed like a win-win solution."
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"After we assist them with basic training, the rest is left up to their own creativity and we see them use the skills they have acquired to turn them into to products that we've never even mentioned."
Photos: From water weed to artisan accessories
From water weed to artisan accessories – "After we assist them with basic training, the rest is left up to their own creativity and we see them use the skills they have acquired to turn them into to products that we've never even mentioned."
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Story highlights

  • Achenyo Idachaba returned to Nigeria in 2009 hoping to start a business
  • Always interested in the environment, Idachaba noticed an abundance of water hyacinth
  • It is a fresh water weed known for clogging waterways, lowering fish populations
  • She decided to take the environmental pest and turn it into beautiful handcrafts
Every week, African Start-Up follows entrepreneurs in various countries across the continent to see how they are working to make their business dreams become reality.

Ibadan, Nigeria (CNN)Along the Niger Delta, an abundance of vivid purple flowers are blooming gently on the surface of the water, adding a touch of color to the inland waterways.

But that's where the beauty ends because these striking flowers are water hyacinths -- an aquatic weed wreaking havoc in local communities and ruining water supplies.
    Not only does this fast-growing water pest curtail access to waterways and cause problems for local fishermen, it also depletes nutrients from the water, which in turn reduces fish populations.
      But where many see an invasive aquatic nuisance, Nigerian entrepreneur Achenyo Idachaba identified a business opportunity.
      Setting up shop in Ibadan, a city in the south-west region of Nigeria, she began harvesting the water hyacinth and transforming the waste product into intricately handcrafted everyday items.
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      "What we do is take an environmental problem and turn it into a win-win solution," Idachaba explains.